Job Description:
The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 18-24 month transformation of Mars' earned-first PR, social media, and influencer capabilities. This role focuses on driving growth and innovation acrossGlobal Emerging MarketsandEurope & Central Eurasia, ensuring Mars' communications are integrated, impactful, and aligned with evolving market dynamics.
What are we looking for?
- Proven experience in Marketing and/or Marketing Communications, with proven expertise in PR and earned media.
- Demonstrated ability to work across diverse geographies, ideally with exposure to emerging markets.
- Experience leading or contributing to transformation programs (agency, organizational, or functional) at global or regional level.
- Strong understanding of brand storytelling, cultural insights, and evolving media ecosystems.
- Cross-functional collaboration experience with Marketing, Creative, and Insights teams.
What will be your key responsibilities?
- Support markets as they shift to a new Brand PR agency partner, establishing a unified operating model and clear performance expectations.
- Partner with Corporate Affairs and Marketing in key markets to embed an earned-first approach across Paid, Earned, Shared, and Owned media.
- Partner with Brand PR leads in Segments to identify scoping priorities for 2026 and work with Commercial to ensure inputs are accounted for.
- Implement new cross-functional processes. Work with the Core Transformation Team and regional stakeholders to codify planning, execution, budgeting, scoping, and agile activation approaches.
- Support the deployment of a new global framework to measure PR and earned media impact across both reputation and brand growth outcomes.
- Drive the change communications needed for adoption across the function.
- Identify capability gaps and provide recommendations on upskilling and resourcing needs.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.