Associate Marketing Director (Advertising Agency) - Freedman
Location: London, UK (Hybrid)
Reports to: Head of Growth
About Freedman
At Freedman, we help ambitious brands scale across borders. For over 30 years, we've partnered with some of the world's most innovative companies - including Meta, Fitbit, Oatly, IHG, and Klarna - helping them deliver global campaigns that feel locally authentic.
Our vision is to be the world's most trusted partner for brands going global - where exceptional service makes the impossible feel inevitable.
The Opportunity
We're looking for an Associate Marketing Director ready to drive measurable growth and acquisition for Freedman.
You'll design and execute multi-channel marketing strategies, optimise the full funnel, and amplify the Freedman brand through high-performing campaigns that connect with senior marketing decision-makers across technology and adjacent sectors.
This is a fast-paced, hands-on role for someone who blends analytical rigour with creative vision - a strategic thinker who thrives on impact and innovation.
What You'll Do
Drive Growth and Acquisition (60%)
- Develop and execute comprehensive multi-channel acquisition campaigns that drive our ICP to Freedman (paid search, paid social, partnerships, affiliates, events)
- Continuously optimise funnel performance using analytics, A/B testing, and automation.
- Build and iterate on campaigns, content, nurture flows, and conversion journeys aligned to campaign objectives.
- Collaborate with sales to ensure seamless lead management, conversion tracking
- Drive strategic partnerships and innovative acquisition initiatives that create competitive advantage.
Elevate the Freedman Brand (20%)
- Increase brand awareness & salience with brand-led campaigns & content
- Key driver of Freedman's thought leadership and visibility
- Produce & manage brand assets (artwork & image library upkeep)
- Manage and develop content calendar across channels for always on content as well as specific to our ICP
- Copywriting across all channels
- Guardianship of tone of voice
- Manage social media channel content and community management
Optimise Performance
- Own HubSpot reporting, dashboards, and tracking.
- Analyse campaign data to inform strategy and budget allocation.
- Build scalable, data-led acquisition programmes with clear ROI measures.
Champion Experimentation
- Foster a test-and-learn culture across digital and offline channels.
- Launch referral, retargeting, and partnership initiatives.
- Identify and trial emerging channels, technologies, and marketing approaches.
What Success Looks Like
Year 1:
- Significant increase in qualified lead volume
- Significant increase in MQLs
- Development of strong nurture campaigns that convert MQLs into SQLs
- Conversion rates across the top of the funnel are measured and enhanced.
- Established acquisition reporting framework and testing roadmap.
- Marketing calendar across always on and ICP acquisition campaigns - planned activities and ad hoc activities
- Fully optimised multi-channel acquisition engine delivering predictable growth.
- Strong collaboration with the sales team, development of impactful creative content to support marketing tactics/campaigns
About You
You're both strategic and hands-on - data-driven, creative, and relentlessly curious. You bring energy, initiative, and a passion for driving measurable results.
Experience
- 5-7 years in marketing, with a proven record in customer acquisition and performance marketing.
- Deep experience with LinkedIn, search, and marketing automation (HubSpot ideal)
- Proven ability to scale acquisition programmes and deliver measurable impact.
Skills & Attributes
- Strategic thinker with analytical mindset and commercial acumen.
- Strong communicator and collaborator across teams and stakeholders.
- Organised, proactive, and adaptable in a fast-paced environment.
- Creative problem solver who thrives on experimentation and improvement.
Bonus Points
- Experience in agency environments, especially digital or social media.
- Background in marketing for technology, creative, or professional services sectors.
- PR or comms experience.
Why Freedman
We take the complexity out of global marketing. Freedman brings structure, creativity, and cultural understanding to global campaign delivery - helping brands launch work that lands beautifully, everywhere.
If you're passionate about growth through creativity and want to make an impact in a globally minded, ambitious agency - we'd love to hear from you.
Apply now to join Freedman.