B2B Healthcare Proposition Manager

  • tml Partners
  • Nov 08, 2025
Full time Healthcare & Medical

Job Description

Sector: Mental Health / Partnerships / Healthcare Services


We're working with a fast-growing, mission-led mental health provider now expanding its partnership offering across NHS, private medical insurance, corporate and education sectors.

They are hiring a B2B Proposition Manager to design scalable partnership propositions that meet organisational needs and unlock new routes to growth.


What you'll be doing

  • Analyse NHS, PMI, education and corporate mental health landscapes to identify opportunities.
  • Understand commissioning priorities, procurement routes and organisational buying behaviours.
  • Develop differentiated service propositions that solve real partner needs (e.g., capacity support, early intervention, workplace wellbeing solutions).
  • Build commercial cases, pricing models, and value articulation.
  • Collaborate closely with BD, Clinical, Product, Marketing and Ops to bring propositions to market.
  • Monitor performance and refine propositions for growth and sustainability.


Must-Have / Key Skills

To succeed, you will need:

  • Experience developing B2B propositions, commercial service offerings, or partnership models.
  • A strong understanding of the UK healthcare landscape - ideally NHS commissioning, PMI, digital health, community mental health or related settings.
  • The ability to translate market and partner insight into proposition structures and commercial models.
  • Strong commercial planning skills - including pricing, forecast modelling, and value messaging.
  • Confidence working with senior stakeholders and engaging partners at organisational level.
  • Ability to balance commercial growth with clinical quality and purpose-led service delivery.


If you want your work to influence change at scale and help organisations improve access to meaningful mental health support, and you have the skills and experience described, we would be delighted to hear from you.

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tml Partners - specialist marketing head-hunters. Over 30 years of marketing recruitment expertise.


As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates.


tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.


We wish you the best of luck with your search.