Marketing Communications Specialist

Job Title: Communications Specialist
Location: Hybrid (Office & Home-Based)
Salary: Up to £38,000 per annum (DOE)
Working Pattern: Elstree, Hybrid balanced office and home working
Contract Type: Permanent

Role Overview

The Communications Specialist will take ownership of a multi-channel communications strategy, spanning email, SMS, WhatsApp, and emerging platforms. The role focuses on improving engagement, boosting conversions, and enhancing customer experience through clear, data-driven communication.

The position sits within a collaborative marketing team and reports directly to the Marketing Manager, who is passionate about team development and professional growth.

Key Responsibilities

• Manage and optimise communications across multiple channels.
• Create engaging campaigns to increase open, click-through, and conversion rates.
• Maintain and enhance CRM systems (KEAP experience preferred but not essential).
• Translate complex financial topics into accessible, engaging content.
• Collaborate with marketing and content teams to ensure consistency of message and brand tone.
• Analyse data and report on performance metrics to identify improvement opportunities.
• Ensure compliance with deliverability and data protection standards.

Candidate Profile

Essential Experience:

• Experience in digital communications or CRM/email marketing.
• Proven track record in improving engagement metrics.
• Strong understanding of segmentation, deliverability, and A/B testing.
• Excellent analytical and written communication skills.
• Strong organisational skills and attention to detail.

Desirable:

• Background in financial services, education, or e-learning.
• Working knowledge of HTML/CSS for email template customisation.
• Awareness of AI tools within digital communications.

Package & Benefits

• Generous holiday allowance (+1 day per year up to 5 years)
• Continuous training and development
• 3% employer pension contribution
• Equipment allowance for home office setup
• Regular team socials and company events
• Free on-site parking

Thank you for your interest in this vacancy, which is being advertised by Smart10 Recruitment Group, who are acting as an employment agency / business. Your application will be considered in competition with others, and we will contact you within 3 working days if you have been shortlisted.

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