Head of Sales

Location: Letchworth, Herts - Office-based with some field travel across England & Wales

Salary: Competitive basic salary, plus uncapped bonus

Job Type: Permanent

This family-run business is built on care, respect, and craftsmanship, and is on an ambitious journey to double in size while remaining true to its core values - empowering customers through education, trust and high quality products.

Reporting directly to the Managing Director, the Head of Sales will lead the commercial transformation, unifying internal and field teams, and embedding a high-performance, coaching-led culture. This is a true opportunity to shape the sales function at a business poised for significant growth, with direct influence on strategy, revenue, and customer experience.

• Monday to Friday, 08:30-17:00
• Competitive base salary with uncapped bonus and profit-sharing potential
• Clear progression to Commercial Director
• Opportunity to transform a business while maintaining a values-driven culture
• Senior leadership position with genuine strategic influence

• Define and execute the commercial strategy, aligning teams behind a consultative, trust-based sales approach
• Develop new channels, partnerships, and digital pipelines to drive growth
• Lead, mentor, and inspire sales managers and teams, embedding accountability and capability
• Implement data-driven performance management, CRM processes, and territory strategies
• Collaborate cross-functionally with marketing, IT, and operations to deliver exceptional customer engagement

• Proven track record leading high-performing B2B/B2C sales organisations
• Strategic, analytical, and data-driven decision maker
• Exceptional influencer with authority and credibility at senior level, plus coaching ability
• Skilled in consultative selling, partnerships, and change management
• Empathetic, inspiring leader with a strong commercial mindset

For further information or to discuss this opportunity, please contact Chloe on . Otherwise, we encourage you to apply today.

Thank you for your interest in this vacancy, which is being advertised by OA Group, who are acting as an employment agency / business. Your application will be considered in competition with others and we will contact you within 3 working days.