Senior Marketing Manager (UK Direct)

The Senior Marketing Manager (UK Direct) is responsible for leading, developing and delivering strategic marketing communications plans for the UK Direct to Consumer channel, focused on driving retention and optimisation of our Columbia Threadneedle Savings Plans, Customer Relationship Management (CRM) and activating a number of marketing channels to drive growth for our investment trust client businesses.

How you'll spend your time

• Support development and effectively execute the marketing strategy for the Columbia Threadneedle Savings Plans, driving retention and optimisation of holdings for our investment trust client companies
• Achievement of marketing targets in line with agreed KPIs for the relevant business area, and Columbia Threadneedle Investments risk appetite
• Support the Head of Marketing in the management and effective influencing of key relationships with the Investment Trust Boards of Directors
• Development of marketing strategies to ensure all opportunities are maximised, managing our existing clients and establishing relationships externally, across the industry and in the distribution chain to maximise effectiveness
• Effectively execute all marketing activities within agreed budget

To be successful in this role you will have

• Demonstrable experience and strong understanding of Direct to Consumer channel and routes to market - able to gain immediate credibility and hit the ground running
• Unapologetically client focussed, yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills
• Strong reputation as a sophisticated marketing expert as demonstrated through past results
• Strong project management skills with a track record of delivery to time and within budget
• Strong people management skills, especially within a matrix environment
• "Student of the game"; stays up to date on Marketing and industry trends
• Strong influencing, collaborating and stakeholder management skills
• Strong presentation skills, with senior stakeholders
• Strong written and verbal skills
• Strong change management skills

It would be great if you also had

• Graduate or relevant professional qualificiation

About Columbia Threadneedle Investments

Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.

We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,500 people working together. Our expertise is diverse with more than 650 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements.

Columbia Threadneedle is a people business and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to providing an inclusive workplace that supports the diversity of our employees and reflects our broader communities and client-base.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.

Full-Time/Part-Time

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