Commercial Analytics Manager (Marketing and Market Access)

Commercial Analytics Manager (Marketing and Market Access) page is loaded Commercial Analytics Manager (Marketing and Market Access) Apply locations GB - United Kingdom (London - Office) time type Full time posted on Posted Yesterday job requisition id REQ-2025-576

Position Overview

As the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You'll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you'll shape data-driven strategies to fuel marketing insights that will elevate marketing execution and align it with business goals.

We're looking for:

A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions

A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact

A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights

An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders

Responsibilities

Provide Insights to Shape Marketing Strategy

Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies

Translate analytical findings into business cases and action plans aligned with growth goals

Challenge assumptions with evidence-based insights that influence strategic priorities

Deliver Data-Driven Marketing Insights

Analyze and interpret performance across healthcare provider (HCP)-focused marketing channels (e.g., digital engagement with HCP, peer-to-peer events, medical campaigns) to identify trends, ROI drivers, and engagement patterns

Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact

Provide timely insights and recommendations that optimize spend, messaging, and channel strategy

Deliver Market Access Data-Driven Insights

Analyze payer data, reimbursement trends, and healthcare economic information to guide market access strategies

Analyze payer coverage policies and develop strategic recommendations to improve market access

Develop dashboards that are visually compelling for leadership to track market access performance metrics

Conduct competitive marketing analysis and monitor competitors' market access strategies to assess their impact on Insulet's positioning and identify opportunities for differentiation

Optimize Tools & Technologies

Build and maintain dashboards and reporting tools to track performance across marketing activities

Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights

Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows

Education and Experience

Bachelor's degree in business, marketing, analytics, engineering, or a related field required

Relevant experience in a marketing analytics, commercial operations, or strategy role

Proven experience in med tech, pharma, or other regulated industries preferred

Demonstrated success in leading analytics initiatives and influencing strategic marketing decision

Skills and Competencies

Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis

Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms

Strong business acumen and problem-solving skills within commercial and med tech environments

Ability to synthesize complex data into clear, actionable insights and strategic recommendations

Proven experience in building dashboards and automated reports with high attention to detail

Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels

Collaborative mindset with a track record of successful cross-functional partnerships

Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs

Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks

Comfortable working in a fast-paced, insights-driven environment with evolving priorities

Location: International - London

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit and

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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Insulet Corporation is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Insulet employees are all focused on the same goal - to make a difference. Our relentless passion is to simplify life for people with diabetes. We excite and empower employees to bring their best selves to work through a culture that supports a healthy work and life balance. We set the bar high to meet customer needs, and our priority is to ensure our employees are equipped and supported to help us get there. We foster and celebrate curiosity, innovation, and learning. Our teams work collaboratively and are empowered to drive the best actions for our customers. Our innovation spirit and customer-centric focus position us as global pioneers - leading the way to improve health outcomes with revolutionary medical devices while breaking down barriers to access.