Head of Product Marketing

As Head of Product Marketing, you will drive the next phase of Fonoa's go-to-market (GTM) strategy-evolving our narrative from tax compliance to business transformation while positioning Fonoa as the strategic partner for CFOs navigating complex global tax requirements. You will lead the repositioning of how we engage executive buyers, especially in the Office of the CFO, by crafting a compelling business value story and delivering standardized messaging and sales materials across all touchpoints.

This is a strategic and executional role reporting directly to the COO, with high visibility and cross-functional impact. You will be the connective tissue between Product, Sales, Marketing and Tax -ensuring everyone is aligned and singing the same song.

This is a unique opportunity for a storyteller with deep strategic instincts, a knack for enabling commercial teams, and a strong understanding of the modern finance tech landscape.

• Develop a cohesive GTM narrative that articulates the shift from tax compliance to business transformation and financial impact.

• Tailor messaging to resonate with executive buyers, especially CFOs, by surfacing use cases that demonstrate cost savings, revenue enablement, and operational efficiency.

• Build frameworks to ensure consistency across channels-website, pitch decks, webinars, sales conversations, and customer-facing content.

• Create standardized, scalable enablement assets including decks, one-pagers, case studies, and objection-handling guides.

• Implement internal certification scorecards and support onboarding and ramp-up programs to reduce time-to-productivity for Sales.

• Collaborate with Sales Enablement and SDR teams to ensure materials are adopted and consistently used.

• Build and maintain battle cards and objection handling frameworks to respond to competitive narratives in the market.

• Translate industry and customer insights into differentiated positioning that fuels growth and defends our market position.

• You have extensive experience in B2B SaaS product marketing, and experience of a high-growth startup.

• You have demonstrated experience marketing to finance executives (CFO, Controller, VP Finance) and understand enterprise buying processes.

• You are excited to help build a category in the finance or tax technology space.

• You are a strategic storyteller who can turn complex technical or regulatory details into compelling, value-based narratives.

• You've created and scaled product marketing assets and enablement materials at a fast-moving startup or high-growth tech company.

• You're deeply curious and self-motivated-you can quickly get up to speed on new topics (e.g., tax tech, AI) and translate that knowledge for different audiences.

• You thrive in a collaborative environment and are comfortable rolling up your sleeves to get things done.

• Bonus points for hands-on experience with AI/ML product marketing or working with platform/API-based solutions in previous roles.

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