Oritain is the global leader in product verification, with locations in Auckland, Dunedin, London, Singapore and Washington D.C. Our vision is to be the source of truth in global supply chains and our mission is to harness science, technology and services to create a community of origin verified buyers and suppliers, protecting our people and planet.
About the Role
Oritain is seeking an experienced Product Marketer to join our growing team, reporting to our Chief Marketing Officer in New Zealand, and working closely with our Chief Product &Technology Officer in London. You'll be intrinsically motivated, highly strategic and comfortable on the tools. You'll thrive in fast paced environments where you can make a real impact and influence the direction of our product strategy and business.
As the Senior Product Marketing Manager, you will play a crucial role in driving the success of our product portfolio by spanning all areas of Product Marketing.
You will be responsible for understanding our target market, positioning our products, and creating compelling messaging and content to drive customer engagement and adoption.
You'll support global go to market campaigns, lead Sales enablement and will collaborate with cross-functional teams, including product development, marketing, sales, and executive leadership, to ensure the successful launch, positioning, and growth of our innovative solutions.
This is a global role so some out-of-hours collaboration will be required with our teams in New Zealand and USA.
Key Responsibilities
- Lead the go-to-market planning and execution for new product launches, ensuring effective positioning, messaging, and sales enablement materials.
- Collaborate closely with the product development team and Chief Product & Technology Officer to inform product enhancements and roadmap decisions based on market feedback and competitive intelligence.
- Conduct market research to build a strong understanding of our customer's needs, market trends, and the competitive landscape, translating insights into actionable strategies.
- Develop compelling product value propositions, messaging, and sales collateral to support sales teams in their efforts. Including owning customer segmentation/use cases and customer personas
- In close alignment with Product, be responsible for Sales enablement material
- Work closely with the marketing communications and growth teams to support the development of impactful go to market campaigns, including digital marketing, content creation, events, and thought leadership initiatives.
- Build a strong appreciation internally for the value of Product marketing, to set the foundations for building out a product marketing function.
- Collaborate with sales and customer success teams to develop customer success stories, testimonials, and case studies to demonstrate the value of Oritain's solutions.
- Analyse and report on key performance metrics, providing insights and recommendations for continuous improvement.
- Stay updated on industry trends, competitors, emerging technologies, and best practices in product marketing, sharing knowledge with internal stakeholders.
- If successful, we expect the person filling this role to establish a team in the future.
Skills & Experience
- Proven experience (minimum 7-10 years) in product marketing, preferably in a technology or science driven enterprise sales environment e.g. B2B Marketplace
- Experience at scale up businesses is preferable
- Strong understanding of marketing principles, strategies, and tactics, with a track record of successful product launches and revenue growth.
- Strategic thinker with the ability to translate market insights into actionable plans.
- Excellent communication and presentation skills, with the ability to influence and collaborate across different teams and stakeholders up to C-suite level.
- Analytical mindset with the ability to interpret data and metrics to drive decision-making.
- Self-motivated and results-oriented, with the ability to work in a fast-paced and dynamic environment.
- Experience in the forensic science, traceability, or related industries is a plus.
- Bachelor's degree in marketing, Business Administration, or a related field is a plus, but not mandatory