Account Executive

Agency :

Havas Play

Job Description :

As a Culture Account Executive within the Activation Team at Havas Play, you'll play an integral role in talent, creator, and influencer relations, as well as digital content creation.

Job Title

Culture Account Executive

Reports To

Culture Account Manager

Role Summary

As a Culture Account Executive within the Activation Team at Havas Play, you'll play an integral role in talent, creator, and influencer relations, as well as digital content creation.

Your primary focus will be on understanding and navigating the landscape of talent, creators, and influencers, along with staying abreast of emerging trends in popular culture, social media, and youth culture. Working with a diverse client roster including Montirex, BBC, Penguin, EE, JBL, and MLB, you'll support the smooth functioning of accounts, ensuring timely completion of tasks and fostering positive relationships with both internal teams and external stakeholders.

Purpose of Role

The Culture Account Executive is crucial to the day-to-day operations of the account, supporting the Culture Account Manager in maintaining client satisfaction and managing various stakeholders.

This role demands strong interpersonal skills, effective communication, and the ability to manage multiple demands from clients, talent, creators, and suppliers.

Key Responsibilities

As a Culture Account Executive, you should be confident in all of the areas laid out below:

The person:

• Have a 360 understanding of culture (music, fashion, sports + beyond) specifically feeding in with a youth culture lens.
• A people person through and through - confident to communicate efficiently with anyone from team members to talent to clients
• Thrives off collaborating but also confident to take autonomy in their independent work
• Open minded and understands the importance of diversity + inclusion
• Someone who dreams big! Has high ambitions + genuine excitement around the opportunity to work with the brands we have in and outside of the building

Key skillset:

• Thorough in organization - able to juggle multiple workstreams and prioritize high-priority tasks
• Ability to work on multiple accounts
• Willingness to learn
• Team effort and collaboration while having the ability to work independently on relevant tasks with manager support.
• An eye for aesthetic (when designing decks, client facing documents etc.)
• A team player - looks for + identifies ways to support their team when necessary

Account Management:

• Support multiple accounts by prioritising tasks and keeping the team informed of progress.
• Maintain a positive attitude and proactive approach, especially under pressure.
• Ensure thorough preparation and follow-up on all tasks to facilitate team efficiency.
  

Creator, talent & influencer relations:

• Conduct research to identify talent, creators, communities, and influencers aligned with client objectives.
• Stay vigilant for emerging trends and opportunities within niche communities and diverse voices.
• Utilise creator and influencer marketing tools to develop robust frameworks and data-driven strategies.
• Oversee the end-to-end process of campaign execution, including ideation, activation, content creation, and measurement.

Writing & presentation skills:

• Demonstrate clear and concise writing across internal and external documents.
• Communicate effectively in client-facing communications and team interactions.
• Ensure all written work meets high standards of quality and attention to detail.

Approach, initiative & problem solving:

• Maintain a positive, proactive, and solutions-driven mindset.
• Take ownership of tasks and demonstrate accountability for their impact on the team and projects.

Relationships:

• Foster strong relationships with clients, account teams, and internal departments.
• Cultivate connections with external contacts and suppliers to maximise opportunities.

Strategic skills & answering briefs:

• Assist with research and administrative tasks to support response to client briefs.
• Develop an understanding of how insights and strategy inform day-to-day account work.

Campaign execution & administration:

• Assist in planning and managing activations, talent management, and content creation.
• Support administrative processes including status reports, campaign reporting, and budget tracking.
• Be clear and passionate on your role in the team and/or activation to ensure you're supporting the team

Client services & industry knowledge:

• Maintain a genuine interest in clients' businesses and sectors.
• Stay informed about industry innovations to contribute effectively to brainstorming sessions and identify new opportunities to CAM.
• Flag anything that may be of interest to your clients - competitor activity, news relating to brand ambassadors, creator insights etc.

People Management

• CAE requires strong communication skills to keep their teams up to date with workload & proactively communicates any challenges.
• A CAE may be required to mentor or manage an intern.

Time Management

• Efficient time management is essential to ensure you are delivering work on time and factoring in team & client review within deadlines.

Finance

• Supports on the day-to-day finance processes; including setting up new job numbers, processing POs and invoices.
• Working with suppliers to obtain cost estimates with an understanding of client's production budget.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.