Global Brand Equity Director - Comfort

Global Brand Equity Director - Comfort page is loaded Global Brand Equity Director - Comfort Apply locations 100VE time type Full time posted on Posted 3 Days Ago time left to apply End Date: August 8, 2025 (10 days left to apply) job requisition id R-68841

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

Job Title: Global Brand Equity Director - Comfort

Work Level: WL3X

Location: 100VE

Home Care

We are the Home Care Business group. Since our early days of pioneering hygiene and cleanliness for all, we have grown to become a 12 billion Euro global business and home to leading household cleaning and laundry Power Brands such as Dirt Is Good, Comfort, Domestos, Sunlight and Cif. Our north star is 'A brighter way to clean' as we believe it is on us to make the future brighter for the billions of people we serve irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time. Together let's build a Bright Future.

FABRIC ENHANCERS & COMFORT BRAND

Fabric Enhancers is one of the most dynamic and fastest growing categories in Unilever and in the overall household products industry. We have a track record of outstanding growth with brands that are purposeful, recognized, and loved by millions across the world. Unilever created the category more than 60 years ago and continue to lead it with innovations and communications that inspire consumers and deliver growth year on year. We are among the fastest growing brands/ categories and a strategic contribution to Unilever's Home Care portfolio overall.

As of today, Comfort is a 1.5+ billion-euro brand thanks to its presence in over 100 countries, among some it is also known as Yumos, Robijn or Coccolino. Comfort is regarded among the most innovative brands in the category, with superior innovations that make clothes care more enjoyable and more accessible to consumers around the world. From irresistible softness to indulgent long-lasting fragrances, millions of households continue to choose Comfort to give them the unmatched laundry experience every day!

This is an exciting time to join Comfort as the brand has been repositioning itself to leapfrog and disrupt via becoming beauty led brand in laundry category with advocating for irresistible fragrance experiences and enhanced beauty of the clothes and its impact to a more sustainable planet. From innovations to communications, we have an exciting ambition on our transformation agenda driven by strong pipeline in place.

RESPONSIBILITIES

The selected candidate will lead the full agenda of Masterbrand, Social, Digital and Partnerships at a very pivotal moment for the brand with an ambition of transforming the brand and making it truly DESIRABLE, embedded in CULTURE to drive relevancy and distinction.

Scope of Role:

• Lead, mentor and inspire team known for exceptionally strong talent and delivery
• Lead and craft the new brand positioning and BCI
• Lead and craft Social First World Building Ideas, integrating digital, in-store, and experiential marketing deepen consumer connection with the brand and maximise conversion.
• Lead the development of long-term visioning of brand architecture in-line with the brand ambition.
• Lead the development and deployment of global campaigns, 360 eco-systems and toolkits- from strategic brief to deployment - across paid, earned, shared and owned.
• Drive media, creative, and content strategies that enhance brand storytelling and drive consumer conversion.
• Be at the forefront of what is happening in culture and propose new first-to-market programs.
• Partner with cross-functional teams and creative, media, PR, partnership agencies to build and engage consumer-driven communication activations which move at the speed of culture.
• Be a brand crafter at heart, whilst being a pragmatic, action-oriented leader that can translate macro-forces/trends into concrete paths and for the Brand

Key Interfaces

• HC Global CMO, HC Global Fabric Enhancers GBVP, BU Marketing Heads, and HC Commercial Leads.
• HC Global Fabric Enhancers Innovations Director, HC Global Fabric Enhancers Marketing Team
• R&D, CI, SC, Finance, and Legal.
• Multi-functional project teams.

Relevant Experience:

• 10+ years of experience in brand management and marketing, ideally in FMCG, CPG, or consumer brands.
• Proven experience in crafting brands, inspiring and leading unmissable creativity and communication is critical
• Brand leadership skills - exceptional intellect and the ability to step back from day-to-day activities to "see the big picture" from a global brand standpoint.
• Experience in management of the digital and social ecosystem. Have a social first mindset!
• Global ability to think long term, have a creative & aesthetic vision
• Experience in working in both global and local roles
• Functional marketing prowess
• Go-getter entrepreneur
• Influencing and being able to say "no"
• Ability to listen to others and seek genuine insights from others

NOTES

Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Sarah Brough on

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion () .

Location

In June 2020 we announced our plan to consolidate a number of Unilever's offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment ("100VE") until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.

Relocation to the UK

Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.