Senior Marketing Manager

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ASR Group is the world's largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service, and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries in Louisiana, New York, California, Maryland, Canada, and Mexico. In the European Union, the company owns and operates refineries in England and Portugal. ASR Group also owns mills in Mexico and Belize. The company's brands include Domino, C&H, Redpath, Tate & Lyle, Lyle's, and Sidul.

In this role, you will lead the UK brand and e-commerce team for ASR Group Europe (ASRGE). The team comprises a Marketing Manager, Marketing Assistant, Brand Manager, Digital Marketing Manager, and personnel responsible for e-commerce fulfillment. The team manages the Lyle's brand (No.1 Golden Syrup), Tate & Lyle (No.2 in Sugars), and Whitworths (No.4 in Sugars), as well as overseeing specific e-commerce activities. Responsibilities include producing annual brand plans, executing targeted activations, achieving e-commerce targets, and maintaining owned media channels.

This is an exciting time for the business as we push new product development (NPD) projects, with this position playing a key role. There is a strong team and a larger marketing function to support success.

Location: WC2E 9HE (Hybrid: 3 days in office, 2 days from home)

DETAILED ROLES & RESPONSIBILITIES

• Own and implement annual brand plans, ensuring marketing goals are met through the marketing mix and aligned with sales and innovation teams.
• Oversee agencies and internal resources to deliver marketing activations, including creative development and media planning.
• Lead team members managing owned media channels (web and social media) for performance.
• Develop successful e-commerce storefronts, drive customer acquisition, manage fulfillment, and monitor performance.
• Build strong cross-functional relationships with external agencies, marketing colleagues, sales, and other functions to align on projects and represent the marketing agenda.
• Manage budgets to maximize value and ROI, setting an efficient annual spend plan.
• Maintain product portfolios for profitability, supporting periodic reviews with analysts and sales teams.
• Develop and coach team members with clear responsibilities.

ESSENTIAL WORK EXPERIENCES

• Marketing experience, preferably in FMCG sector.
• Leadership of a consumer brand.
• Successful multi-channel brand activation experience.
• Experience in launching and establishing new products.
• Proven success in increasing sales through e-commerce.

At Tate & Lyle Sugars, our goal is to be the most admired sweetener company.

Service Excellence: Be the industry's gold standard through reliability, superior quality, and excellent customer service.
Efficiency and Sustainability: Eliminate inefficiencies to be a sustainable, low-cost producer and generate reinvestment fuel.
Value-Add: Create strategic advantages and profitability through value-added products and services. Our core values include Talent and Culture, as we aim to build, retain, and motivate a winning team.