NARS Retail Development Manager - Multi Site South Central and London West (37.5 Hours)

Select how often (in days) to receive an alert:

Date: 25 Jul 2025

Location: London

RETAIL DEVELOPMENT MANAGER - MULTI-SITE (South Central & London West)

Reports to: Area Sales & Education Manager, NARS
Job Location: Sephora White City and locations within a 10-mile radius
Contract type: Permanent Contract, 37.5 hours per week over 5 days

MISSION:

At NARS, we inspire self-expression, creativity, and artistry, bringing high fashion, high style, and forward-thinking to the beauty industry. As a Multi-site Senior Artist, you will embody this vision while engaging with our customers across multiple retailers. Your passion for artistry, exceptional service, and commitment to the NARS retail business are essential for success. In this role, you will not only drive sales target achievement but also motivate and engage third-party retailer consultants to enhance their performance.

As part of the Shiseido Group, joining NARS means receiving innovative, artistry-led training, enjoying a generous discount on our award-winning products, and becoming part of an iconic artistry brand. You will also be part of the Shiseido group and a remarkable network of brands where the development of our people is at the heart of our business.

ROLE OVERVIEW:

The Multi-site Retail Development Manager position combines artistry with commercial objectives. You will work in various retail locations as assigned by your line manager, with the primary goal of achieving personal sales targets. Your responsibilities include building strong relationships with retailers to create opportunities for events and brand promotions. You will lead and engage in brand events while educating retailer staff to empower them to meet their sales targets independently. Additionally, you will have a designated home store where you will work at least one day per week. You will also visit stores within your assigned region and, on occasion, travel outside the area as needed to support the business.

MAIN RESPONSIBILITIES

SALES PERFORMANCE:

• Consistently achieve personal sales goals and targets set daily.
• Collaborate effectively with store team members across multiple retail locations, identifying opportunities for improvement and providing support, constructive feedback, and real-time coaching.
• Conduct makeup services and manage pre-booked appointments in Space NK stores, while actively recruiting customers for NARS cosmetics in Sephora and Boots to meet personal productivity goals.
• Complete store visit forms to assess performance against key performance indicators (KPIs), identify growth opportunities, set actionable objectives, and recognize successes.
• Lead artistry events that align with established targets, focusing on customer acquisition and driving incremental sales.
• Proactively identify opportunities with retail partners and provide the necessary support to facilitate their realization.
• Prepare and submit monthly to quarterly sales reports summarizing personal and store performance, artistry initiatives, and promotional activities across the entire store portfolio.
• Cultivate strong relationships with relevant store managers and beauty consultants across all three store formats to enhance collaboration and sales performance.

EVENTING:

• Identify event and animation opportunities within your focus store listing.
• Lead Artistry events in-store, adhering to the NARS aesthetic, with passion, purpose, and personality.
• Deliver an event strategy for the stores in partnership with your line manager and education lead.
• Lead Artistry demonstration and animation to motivate and inspire customers and retail partner colleagues.
• Summarise event results and review format and feedback to the Line Manager and the Education & Artistry Manager to support the brand event strategy evolution

ARTISTRY & EDUCATION

• Train open-sell consultants in focus stores on NARS philosophy, product knowledge, technical artistry, and application techniques to enhance service and productivity.
• Organize and lead tailored workshops and meetings for focus store teams, addressing specific training needs while emphasizing artistry and exceptional service.
• Product Launch Support: Conduct engaging training sessions for new product launches and NARS marketing initiatives in key stores, working closely with store Beauty Consultants to ensure effective implementation and understanding.
• Shop Floor Coaching: Conduct and facilitate shop floor coaching and co-serving to build confidence in NARS storytelling and product selection.
• Collaborate closely with the education team to identify key areas for improvement, aiming to enhance and tailor educational content for retailer training platforms to maximize impact and effectiveness.
• Regional Support: Provide support across the region for events and training, including conducting trade tests for potential new employees.
• Advanced Training Participation: Attend Senior Artist advanced artistry training sessions to enhance personal skills and knowledge.
• Artistry Development: Assist Artistry and event leads in NARS with artistry development and brand-building projects as needed.

OPERATIONS:

• Collaborate with the Retailer Operations team to manage stock files effectively, ensuring a thorough understanding of retailer stock file systems to maintain stock accuracy and maximize sales potential.
• Oversee the management of Point-of-Sale Materials (POSM), including collateral, testers, and consumables, ensuring responsible usage in line with sustainability policies and cost-effective measures.
• Track and analyse various programs, such as Visual Merchandising (VM) and Tokens of appreciation (TOA) to assess performance and identify areas for improvement.
• Report on and monitor store maintenance issues to ensure optimal operational efficiency.
• Perform administrative tasks as needed, including sales reports, Personal performance and HR administration.

PROFILE, SKILLS, AND EXPERIENCE REQUIRED

• Previous experience of working within the retail and beauty industry in varied locations
• Proven high level of artistry experience through portfolio (online or offline)
• Professional appearance & grooming standards represent NARS style grooming guidelines
• Goal-oriented with a strong commercial mindset.
• Excellent relationship building and networking, communication, and organizational skills.
• Organised and professional with the ability to confidently work independently, as well as being able to become part of the team when in store.
• Understanding of coaching and people development.
• Flexible working days including weekends and evenings.
• Flexibility in approach is required in the Retail Development Manager role.
• Presentation skills that are confident, vibrant, and engaging.
• Sales and performance reporting and analysis.
• Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

DEMONSTRATED SUCCESS IN:

• Sales through expert artistry and customer engagement.
• Leading in current or previous role in performance, elevated artistry, and service that exceeds customer expectations
• Has management experience and has excellent leadership and communication skills.
• Desirable: experience in leading an event strategy with proven results

The benefits you'll love

30 days holiday, including bank holidays, increasing with service

Generous discretionary commission scheme

Contributory pension scheme - 5% employer contribution

Enhanced parental allowance

Life Assurance up to x2 your salary

Access to Retail Trust

Annual performance and development reviews so you know your career is going in the right direction

Job Segment: Outside Sales, Animation, Bank, Banking, Merchandising, Sales, Creative, Finance, Retail