Digital Marketing Co-ordinator

Digital Marketing Coordinator
Location: Tamworth
Salary: £30,000 - £32,000

About the Role:
The Digital Marketing Coordinator reports to the Senior Digital Marketing Executive and is part of an in-house team delivering Marketing, Communications, and Design services across a group of companies. This role is responsible for managing digital marketing content across social media platforms, email campaigns, and other digital activities. It includes content creation, campaign performance tracking, and cross-departmental coordination to align with product launches, promotions, and brand messaging.

Main Duties

Social Media Management

• Create digital content for social media
• Manage marketing photography library
• Design artwork using Adobe Suite
• Plan and produce Instagram Reels and TikTok videos
• Ad hoc content creation
• Assist in developing digital marketing plans and campaign schedules
• Maintain and grow multiple social media channels using scheduling tools
• Research and coordinate content for YouTube
• Track campaign results and suggest improvements
• Plan and run social media competitions
• Support digital aspects of event implementation
• Assist with PPC campaigns and influencer programs
• Monitor and respond to online feedback and reviews

Email Campaigns

• Create and manage third-party email campaigns
• Liaise with suppliers for content
• Design email content and structure
• Monitor analytics and suggest improvements
• Support internal email marketing efforts

Website Support

• Monitor website content and coordinate with design and SEO teams
• Upload marketing materials to portals
• Support third-party website advertising

Cross-Departmental Collaboration

• Work with other marketing teams to develop campaigns
• Align digital activity with events and press
• Coordinate with technical departments to meet business objectives

Additional Marketing Activities

• Follow up on partnerships and competitions
• Conduct competitor analysis and research
• Track tasks using project management tools
• Contribute to monthly digital reporting
• Maintain accurate records across platforms
• Ensure brand consistency in digital materials
• Perform other tasks as required