Commercial Partnerships Lead

  • SF Recruitment
  • City, Birmingham
  • Jul 25, 2025
Full time Sales & Marketing

Job Description

Commercial Partnerships Lead
Location: Birmingham - Hybrid working
Salary: £60,000
Contract Type: Full-time, Permanent

About the Role
Are you a strategic thinker with a passion for building impactful partnerships? Do you thrive in dynamic environments and enjoy leading commercial initiatives that drive regional growth?

SF Recruitment are supporting a business who are looking for a Commercial Partnerships Lead to spearhead their sponsorship and partnership strategy across high-profile events. This is a unique opportunity to shape the commercial landscape of major regional initiatives and contribute to the economic development of the West Midlands.

Key Responsibilities

  • Strategic Leadership: Develop and lead commercial strategies for flagship events, setting and achieving ambitious income targets.
  • Partnership Development: Identify, recruit, and onboard new and existing partners, including members of regional networks and external organisations.
  • Sponsorship Management: Oversee acquisition and fulfilment of sponsorships, ensuring delivery of rights and exceptional partner experience.
  • Event Delivery: Collaborate with internal teams and third-party suppliers to ensure seamless execution of sponsorship elements across all events.
  • Evaluation & Reporting: Conduct post-event evaluations and provide detailed feedback reports to inform future strategies.



Essential Qualifications & Experience:

  • Degree-level education or equivalent experience
  • Proven success in commercial partnership development and income generation
  • Strong understanding of market dynamics and business operations
  • Experience in multi-stakeholder environments and trade events


Skills & Attributes:

  • Excellent negotiation and influencing skills
  • Strategic mindset with a results-driven approach
  • Strong relationship management and interpersonal skills
  • Confident communicator with presentation expertise
  • Self-starter with leadership capabilities and team spirit