Brand Strategy Director

Are you ready to accelerate your career? Join Cielo as a Brand Strategy Director! A career at Cielo will give you the opportunity to work with the industry's smartest people and to take ownership of your success! Cielo is a brand that reflects our big idea - that talent is rising - and with it our opportunity to rise above. We create careers for ambitious people by moving beyond traditional assumptions of what it means to work in talent acquisition.

Cielo is the world's leading Talent Acquisition Partner. We deliver a better talent experience for everyone through Talent Acquisition, Search, Consulting, and Digital Accelerators. With our fresh approach - we design and build comprehensive, proven solutions inspired by technology to find and keep the unique talent that elevates our clients above the competition.

Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by law.

Work Location: UK
Work Arrangement: Remote for candidates based in the UK, traveling 1-2 times per year
Language Requirement: English
Specific requirements: Employer Brand experience, preferably in an agency setup, or RPO, or a mix of these; client relationship management, exposure to C level, revenue growth, team leadership, and cross-functional team development

The Brand Strategy Director will develop and lead client relationships with brand and talent marketing solutions that enable direct clients and our client teams to drive direct hiring, enhance the quality of hire, ignite talent performance, and maximize the value of the client's employer brand.

The Brand Strategy Director is a global, commercially oriented leader, capable of generating and delivering revenue targets. The key result areas for this position are: delighting internal and external customers, leading to new revenue opportunities; delivering progressive solutions to exceptional standards; and expanding services from existing clients while achieving P&L targets. This role is crucial to driving brand engagement solutions across global clients.

Responsibilities

• Deep knowledge of employer branding, recruitment marketing, and employee communications. Expert at measuring and maximizing marketing ROI.
• Self-sufficient in scoping, converting, and delivering all aspects of brand projects up to $250K, with up to three projects per year. Full accountability for commercial, service, and reputational excellence.
• Lead and integrate new IP, services, and products into Cielo.
• Create and lead the delivery of customized brand solutions and strategies based on client needs.
• Design and launch new services and solutions, including a suite of assets for existing offerings.
• Own a client portfolio of around $1M. Serve as a consultant to client leaders, building senior-level relationships to advise on brand solutions, facilitate thought leadership, and share best practices.
• Maintain high visibility and reputation within Cielo, leading to ongoing client development opportunities, sharing new products/services, and case studies at QBRs or stimulus sessions.
• Convert approximately $200K annually from current Cielo clients.
• Lead practice growth and reputation by writing thought leadership blogs, speaking at summits, and leveraging networks for new business opportunities.
• Collaborate with sales teams to identify, train, and sell solutions, and generate new internal client leads.

Operations: Performance

• Support regional capability teams to ensure a sustainable operating model for brand and digital solutions.
• Own service delivery standards, management, and governance within the portfolio.
• Develop and optimize capability within the Brand Practice through operationalizing new products/services, training, reporting, and continuous improvement.
• Provide insights to clients and stakeholders by turning marketing data into strategic stories and recommendations.
• Conduct digital audits and evaluate clients' brand, recommending solutions.

Education: Bachelor's or Master's degree plus relevant marketing and digital vocational training.

Experience:

• Extensive experience in employer branding, marketing, and communications programs.
• Preferred experience in marketing agencies, outsourcing, or consulting.
• Strong skills in data analysis for insight and strategy generation.
• Experience in client management and service delivery, including resourcing and talent management.
• Previous P&L management experience, including forecasting, budgeting, and invoicing.

Skills and Abilities: Digitally curious and savvy; excellent people management skills.