Senior Product Marketing Manager B2B2C

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020, and we launched Zopa Bank - a bank that listens to what our customers don't like about finance and does the opposite. We're redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre - we've built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our offerings at

We're incredibly proud of our achievements, and none of it would be possible without our amazing team. It's not just industry awards we're winning; we've also been named one of the UK's Most Loved Workplaces.

If you embrace unconventional challenges, think differently, and are driven to make an outsized impact, you'll thrive here at Zopa. Join us and make it count. Want to see us in action? Follow us on

This is an exciting new role in our growing Product Marketing team, aiming to scale our B2B-facing propositions and help us become a top 2 player in the category. Initially, you will work across retail finance, car finance, and partnerships, developing and communicating compelling Zopa Bank propositions to our core market - targeting Corporate and Enterprise audiences.

Our goal is to bring the ease and value that make Zopa Bank different to these sectors, driving better commercial growth for our partners. This involves thinking B2B2C, starting with the end user and working backwards to help our clients and partners create impactful products. You will collaborate closely with Product and Sales teams to deliver strong go-to-market plans and innovative B2B activations, helping our products stand out. Our B2B clients include established retailers, large car dealerships, sector brokers, and bigger businesses expanding into financial services.

• Develop and execute innovative product marketing strategies aligned with our B2B growth objectives.
• Embed marketing into the product lifecycle with a value proposition approach.
• Analyze customer research and competitors to effectively bring Zopa's B2B product value to market.
• Collaborate with Product teams to co-create and present marketable features.
• Enhance value propositions with proof points, key messaging, and collateral for sales teams.
• Plan and execute go-to-market strategies and product launches.
• Create content marketing assets like white papers, case studies, webinars, and blogs.
• Manage channels such as landing pages, and email marketing for engagement and lead generation.
• Increase our presence at trade shows and events, and work with PR to leverage B2B press and social media.
• Coordinate campaigns quarterly, partnering with Growth, Marketing, and PR teams to maximize impact.

• Extensive experience in B2B product marketing or related fields.
• Ability to switch between B2C and B2B perspectives.
• Experience in digital product businesses demonstrating scaling and growth.
• Fintech experience is a plus but not essential.
• Strategic and operational marketing skills, including proposition development and campaign management.

• Holistic view of marketing and product, engaging with diverse teams.
• Entrepreneurial, proactive, and energetic in solving problems.
• Excellent communicator, able to craft compelling stories about our products and experience.

We're on the move!

By the end of 2025, Zopa will relocate to a new headquarters at 20 Water Street, Canary Wharf, fostering collaboration for our 900 employees amid our growth plans.

Flexible working

We value face-to-face collaboration and work-life balance. This hybrid role requires coming to our London office 2-3 days a week. You can also work from abroad for up to 120 days a year, subject to legal right to work.

Diversity Statement

Zopa is committed to a discrimination-free workplace. Our diverse team of nearly 50 nationalities, DE&I initiatives, and inclusive culture ensure everyone can bring their full self to work. We consider reasonable adjustments in our hiring process. Let us know if you need support.