Chief Marketing Officer (CMO) - Gaming, Betting, & Gambling job - Highly competitive salary - L ...

• Chief Marketing Officer (CMO) - Gaming, Betting, & Gambling job - Highly competitive salary - London, United Kingdom

Lead the Future of iGaming and Sports Betting

Our client is aglobal leader in the online gaming and sports betting industry, operating some of the world's most recognised brands. Their footprint spans multiple regulated markets, delivering cutting-edge betting and gaming experiences to millions of customers worldwide. As part of their ambitious international growth strategy, they are seeking avisionary Chief Marketing Officer (CMO)to join their executive leadership team based in London.

This is a career-defining opportunity to shape and deliver the marketing vision for a global powerhouse. The CMO will be responsible for leading all marketing activities, driving customer acquisition, engagement, and retention, and building a world-class marketing function aligned with the company's bold growth objectives.

Your keyjobresponsibilities as theChief Marketing Officer (CMO) inLondon, United Kingdomwill include:

• Define and execute the global marketing strategy, positioning the brand as a market leader in each target geography.
• Lead the evolution of brand architecture and positioning to resonate with diverse customer bases across multiple cultures and regulatory environments.
• Drive innovation within the marketing function, ensuring the brand stays ahead of competitors in creativity, technology adoption, and customer engagement.
• Oversee the development of integrated brand and performance marketing campaigns that build awareness, drive acquisition, and foster loyalty.
• Ensure marketing campaigns are underpinned by robust customer insights, behavioural data, and market intelligence to maximise relevance and impact.
• Champion brand consistency while enabling local market adaptations to optimise effectiveness.
• Develop and implement data-driven acquisition strategies across digital, affiliate, media, and sponsorship channels to attract new customers efficiently and at scale.
• Drive customer segmentation and lifecycle marketing strategies to enhance engagement, cross-sell, and retention.
• Oversee the development of tailored CRM strategies to maximise customer lifetime value, loyalty, and advocacy.
• Build, mentor, and inspire high-performing teams across Brand, Performance Marketing, Digital, CRM, VIP, Sponsorship, and Affiliate functions.
• Cultivate a culture of creativity, innovation, accountability, and continuous learning within the marketing organisation.
• Establish best-in-class marketing processes, systems, and governance frameworks to support scale and operational excellence.
• Embed a data-first approach to all marketing decisions, leveraging advanced analytics, modelling, and marketing technology to drive performance.
• Champion the use of Martech tools, automation, and AI to optimise targeting, personalisation, and ROI across all customer touchpoints.
• Executive & Cross-Functional Leadership
• Operate as a strategic partner to the CEO and fellow C-suite executives, contributing to company-wide strategy and business planning.
• Collaborate closely with Product, Trading, Technology, and Operations teams to align marketing initiatives with broader organisational goals.
• Act as an ambassador for the company's culture and values both internally and externally.

Requirements for thisChief Marketing Officer (CMO) jobinLondon, United Kingdom:

• Extensive experience as a CMO or Marketing Director within iGaming, Sports Betting, or closely related high-growth digital entertainment sectors.
• Proven track record in developing and executing integrated marketing strategies across multiple regulated markets, delivering measurable growth in customer acquisition, engagement, and retention.
• Deep expertise in digital performance marketing, brand building, customer segmentation, lifecycle marketing, and CRM.
• Strong commercial acumen with a data-driven mindset and the ability to translate insights into actionable strategies.
• Inspirational leadership style, with a history of managing and developing large, cross-functional, geographically dispersed marketing teams.
• Experience in navigating regulated industries, ensuring compliance while driving creativity and innovation.
• Excellent stakeholder management and communication skills, with the ability to influence at board level.
• Global mindset with a genuine passion for sports, gaming, digital innovation, and customer experience excellence.

Why This Opportunity?

• Executive Influence - Join the C-suite of a global leader and shape its future success.
• Global Impact - Lead marketing efforts that engage millions of customers worldwide.
• Strategic Autonomy - Define and deliver the marketing vision with full executive support.
• High-Growth Environment - Drive transformation and innovation at scale during a period of significant investment and expansion.
• Reward & Recognition - Attractive executive remuneration package including base salary, performance-related bonuses, and long-term incentives.
• Culture & People - Join a forward-thinking organisation with a collaborative, fast-paced, and high-performance culture.

If you are astrategic, innovative, and data-driven marketing leaderlooking to make your mark in the global iGaming and sports betting industry,we would love to hear from you. Kindly send your CV through to for this exciting Chief Marketing Officer (CMO)inLondon, United Kingdom.

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About Your Recruiter - Andrew Wicks

I have had a lot of experience in dealing with permanent and temporary recruitment agencies and have become cynical of the whole process. However, having been introduced to Initiate Recruitment after simply recieving a phone call in regard to a job advertisement, this changed. I have received outstanding service from Matthew Aylen who quickly gained an understanding of our requirements and took the time to understand how we work. I highly recommend Initiate Recruitment.

Werner Fourie - Head of Design - iProspect SA - South Africa