Head of Brand Proposition

About us:

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

We're looking for a Head of Brand Proposition to lead the charge on shaping what Trainline stands for in the eyes (and hearts) of our customers. You'll define the big-picture vision and drive the strategy behind our global propositions, always rooted in deep insight, always aligned with what customers really want, and always ahead of the curve.

This is a pivotal role for a strategic thinker who gets excited about where the market is going and how Trainline can stay two steps ahead.

Your day to day

Set the vision

• Own our 3-5 year global proposition strategy keeping it insight-led, customer-first and commercially sharp.

• Spot opportunities before others do, partnering with Brand Insights, UX and Data teams to shape game-changing, differentiated propositions.

• Ensure local market nuances are baked into everything we build, collaborating closely with our Country Managers.

Drive cross-functional innovation

• Bring teams together - Product, Design, Brand and Commercial to embed customer value into our roadmap.

• Help shape messaging, testing and go-to-market strategies that break through the noise.

• Define success metrics and keep a laser-focus on what's working (and what's not).

Deliver with impact

• Build scalable frameworks to guide proposition development and feature marketing.

• Partner with Product and Design to bring our propositions to life in-product.

• Ensure consistency across every customer touch point from brand to product and everything in between.

Lead & inspire

• Coach, develop and grow a high-performing proposition team, starting with one direct report.

• Be a trusted voice to senior leaders advising on strategy and positioning across key business priorities.

• A strategic thinker with a sharp commercial lens and a deep empathy for the customer

• Proven experience leading proposition strategy in a fast-moving, product-led environment

• Experience working in a product-led marketing function, with a strong understanding of how to position features and drive adoption

• Comfortable working closely with Product and Design teams on roadmap delivery

• Strong analytical skills - you turn insight into action, not just slides

• Confident presenting with impact to senior stakeholders - including VPs, Directors and the CEO

• Experience managing and mentoring a team, and influencing at senior levels

• Skilled at balancing multiple priorities without breaking a sweat

• Bonus points if you've worked across multiple markets or in a global brand

• A brilliant brand with huge growth potential

• A fast-paced, customer-obsessed culture where your ideas will shape the future of travel

• The chance to work with talented, collaborative teams across Europe

• A focus on real impact, not endless process

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• Think Big - We're building the future of rail

• ️ Own It - We focus on every customer, partner and journey

• Travel Together - We're one team

• ️ Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn , Instagram and Glassdoor !