Senior Paid Social Manager

Role: Senior Paid Social Manager

Function: Strategy Team Leadership Paid Media Growth Meta & TikTok Ads

Responsibility: Lead acquisition strategy and execution for key clients, while managing and mentoring a small team.

Reports to: Head of Performance

Location: Remote-first (UK-based), with optional access to a Leeds office.

Salary: £42,000 - £50,000 DOE

Why Us?
This is a career-defining opportunity for a performance marketer ready to lead both people and performance. At Launch With Us, we manage over £8M in paid media across Meta and TikTok for fast-scaling D2C brands. As a Senior Paid Social Manager, you'll take full ownership of 2-3 key client accounts while managing and developing 2-3 team members.

You'll be hands-on with campaign strategy and execution, while also supporting your team in hitting performance goals and growing professionally. If you're ready to step into a hybrid role-owning big accounts, managing spend, shaping creative, and mentoring rising talent-this role was made for you.

Background:
Launch With Us is one of the UK's fastest-growing advertising agencies, founded in 2021 by seasoned performance marketers. We've built a lean, high-performing team of 10 and delivered exceptional results for brands like Khanum's, Lucy & Lola, Bubble Panda, DJK, and Watermans.

Our sweet spot is D2C eCommerce. We help our clients scale profitably by combining data-led paid media with creative that converts. As we grow, we're restructuring and investing in new talent-like you.

As we scale further, we're making key investments in our structure, people, and processes to support our next phase of growth. We're now looking for a Paid Social Manager to join our team and take ownership of acquisition strategy and execution for a range of high-growth D2C e-commerce brands.

This role offers autonomy, fast responsibility, and the chance to work with exciting brands. You'll be empowered to make strategic and creative decisions that directly impact our clients' performance and our agency's success. You'll manage large media budgets, use market-leading tools like Triple Whale and Motion, and be fully responsible for hitting client growth KPIs such as CAC, NC-ROAS, eROAS, and paid spend efficiency.

You will lead strategy and delivery for 2-3 high-value D2C eCommerce clients while managing and supporting a small team. Your job is to drive growth-through smart planning, efficient spend, creative iteration, and proactive client communication.

• Lead paid media strategy across Meta and TikTok, managing campaigns with daily budgets of £2k-£5k+ per brand
• Own client relationships, including regular strategy calls, reporting, and high-level performance reviews
• Manage 2-3 team members (Paid Social Specialists or Executives), including workload prioritisation, feedback, and performance support
• Review and approve campaign builds, testing plans, and performance insights produced by your team
• Identify underperformance issues, test creative solutions, and lead recovery strategies
• Collaborate with creative, CRO, and retention partners to align full-funnel efforts
• Champion client retention by ensuring results align with CAC, ROAS, and scaling goals
• Share insights and recommendations across the wider team to improve execution and knowledge
• Contribute to hiring, onboarding, and internal process refinement as part of the senior team

Main Skills:

• 3+ years of experience managing Meta and TikTok campaigns for D2C eCommerce brands
• Proven experience managing or mentoring junior team members in a fast-paced environment
• Strong understanding of Shopify ecosystems, acquisition funnels, and campaign KPIs
• Platform fluency across Meta Ads Manager, TikTok Ads Manager, and tools such as Triple Whale, Motion, and Klaviyo
• Confident managing budgets of £50k-£100k+ per month across multiple clients
• Ability to handle both day-to-day tactical decisions and long-term growth planning
• Excellent communication skills with the ability to speak to both creatives and founders
• Clear thinker with a proactive mindset, and a passion for performance

Ideal Candidate Qualities:

• You lead by example and elevate those around you
• You take ownership of results, processes, and communication
• You're passionate about growing D2C brands with performance-driven strategies
• You thrive in environments where expectations are high and speed matters
• You're calm under pressure, solutions-focused, and collaborative
• You love the challenge of scaling media spend without sacrificing efficiency

• Join a world-class team of high performers, passionate about growing D2C brands
• Work across a diverse set of industries and clients with unique scaling challenges
• Opportunity to work abroad for up to 30 days a year (T&Cs apply)
• Extra holiday - take your birthday off, on us
• Structured 6- and 12-month progression plans toward senior-level roles
• Company pension scheme
• Regular training and personal development
• Monthly team incentives and Kudos reward scheme (Amazon, Just Eat, Deliveroo, etc.)
• Annual salary reviews tied to performance and contribution
• Christmas bonus based on performance and tenure
  

Progression Path:

This is a leadership role with a clear path to Head of Paid Social or Performance Director as our agency scales. You'll be instrumental in building the next phase of our team, training systems, and client delivery model

Launch With Us is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone's voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.