This role can be USA or UK based
The Head of Talent will lead and grow all VIP + influencer partnerships. Managing the influencer + PR team + relations to generate awareness, earned media + impressions for the Jaded brand.
Responsibilities and Duties:
PR:
• Build and actively maintain relationships with all influencers, VIPS, stylists and agents
• Write press releases in line with collection launches and pitch to press - gaining extensive coverage globally for the brand + seed out to contacts
• Manage and make happen custom looks for VIP talent
• Work along side Marketing + Partnership teams to develop and execute strategic partnerships with influencers / celebrities / key talent
• Regularly initiate relationship building ideas - USA stylist showroom, influencer event etc
• Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting
• Find and coordinating with PR agencies
Gifting/Paid:
• Lead and support our women's influencer gifting team to work in line with product launches and key business moments
• Negotiating all paid rates to ensure we are getting best rates + required deliverables
• Completing/approving all contracts and sending out to agents/managers
• Work with wider WW team to support to ensure PR boxes and 'elevated gifting boxes' go out within agreed timelines to correct talent
• Ensuring yourself and team are on top of any new talent / trending talent opportunities so we can be first to market with ideas
• Ensure agreed team KPI's are being hit
• Reporting - analysing and feeding back to wider team on what is / isn't working so we can strategically realign. Use tools such as lefty to support business decisions
Administration/General:
• Day to day management of talent + influence team - 4 direct reports (2 x Assistant + 2 x Coordinator)
• Monthly reporting
• Approving all invoices for influencer outreach/pr
• Hosting regular team catch up and check ins, issuing follow-up actions out to the team following meetings
• Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips
Research:
• Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms / cultural or trending moments
• A true networker - able to bring a wealth of contacts and strong relationships on board to ensure we are targeting the most relevant editors / stylists + VIPs the industry to create as much hype and noise for the brand as possible.
• 5+ year's experience working at a brand or agency ideally from a fashion / product background
• Confident + outgoing personality with experience engaging with influencers and media to build + maintain relationships on behalf of the brand
• Someone who makes things happen - proactive + problem solver
• Flexible working approach, diligent and able to adapt to the needs of the team.
• Proactive and collaborative by nature, with the ability to manage a high output calendar
• Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met.
• Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand