Brand Manager

The Revolution Brand Manager is responsible for overseeing the development, implementation and management of the Revolution Beauty Groups company brand strategy across multiple international markets and multiple channels. This is a true Global & Omnichannel role. The perfect role for a consumer centric, beauty enthusiast who can work with agility, speed and bucketloads of passion.

Reporting into the Head of Brand Marketing, you will work closely with the Product Development team and cross functionally with all key stakeholders across the business to become the subject matter expert of your Beauty Categories. You will build a full and winning Global 360 launch plan for each of your product launches and campaign initiatives.

This includesusing customer insights effectively, building comprehensive knowledge on the competitive landscape, understanding regional & cultural nuances and needs through working closely with local marketing & commercial teams, to ultimately inform your Global to Local strategy.You will ensure your global marketing campaigns promote the brand equity consistently and qualitatively across all touch points and markets, ready for excellent execution.

Your 360-launch plan will define the end-to-end customer experience, including influencing essential product messaging & information on product artwork, working with the VM team to create instore presence & power and with the art studio to create a winning toolkit of high impact, high quality images and assets. You will work hand in hand with your PR, Influencer, Social & Paid colleagues and agencies to ensure they are clear on the overarching strategy and ambition to inform their plans. You will ensure this experience is replicated on all owned digital channels. You will be the owner of building 'top notch' marketing decks, in a timely way, with the full 360 vision, ambition and plan brought to life. The commercial teams will then build and execute on these with their partners industry leading go to market strategies.

With the Head of Brand Marketing, you will be the owner of your Global Brand & Marketing Budget, ensuring efficient & effective allocation of resources and spend to deliver on your plans. You will continuously conduct performance analysis and ongoing monitoring of initiatives and campaigns to get a strong understanding of best practice through clear ROI/KPI metrics in order to report back to the business and inform your ongoing strategy and budget spend.

Finally, you will be responsible for timely communication with internal and external stakeholders, including senior management, business partners and agencies to ensure clarity and alignment is secured at all stages, resulting in high calibre launch plans being secured and executed.

WHAT YOU'LL DO

• Support the Head of Brand Marketing in overseeing the development, implementation and management of the Revolution Beauty Group's company brand strategy
• Lead on the global approach to brand campaigns and product launches, ensuring all key stakeholder and local markets are clearly informed on the campaign strategy, critical path, and execution plans
• Ensure campaigns align with brand identity, resonate with target consumers, and maintain a cohesive brand image
• Clearly brief and work collaboratively with key teams across the business - Studio, Design, Social, VM, Sales, Commercial and Product to deliver on the 360-marketing plans
• Assist in establishing and executing on a globally aligned marketing calendar
• Utilise trend and competitor insights to inform campaign decisions
• Analyse market insights, sales and brand health performance to support growth objectives and adapt future strategies
• Lead on the management and delivery of campaign toolkits and planning toolkits
• Oversee campaign creative briefing, from concept development to execution, localisation and delivery
• Work with the Head of Brand Marketing to manage and optimise the brand marketing budget
• Manage and mentor the Junior Brand Managers within the Global Brand Team

WHAT YOU'LL HAVE

• Strong knowledge of brand marketing with 5+ years previous experience in a related role
• A true passion for all things beauty with a strong understanding of the industry
• Strong understanding and experience in executing on an omnichannel marketing approach including ecommerce, PR, Social and VM
• A true creative thinking and innovator with the ability to execute on campaign concepts and bring cross-functional teams on the journey
• A creative eye with proven experience in briefing in content requirements to Studio/Design teams, Content Creators and external agencies
• Strong communication and presentation skills
• Strong organisational skills with the ability to work independently and cross-functionally in a fast-paced, dynamic environment
• Experience in building relationships with external creative agencies
• Strong copywriting skills
• Strong knowledge of PowerPoint and Excel
• Experience in analysing Commercial, Market and Trend insights
• Previous experience in budget management

Being part of Revolution
Our purpose is to create incredible quality, socially driven, cruelty-free and vegan AFFORDABLE BEAUTY that every person can enjoy. We feel exactly the same about working for us, there should be something for everyone and we want to create an environment that everyone enjoys and feels empowered it. Our roles offer a lot of autonomy and opportunity - to deliver, to grow and to collaborate. Inclusivity is at the heart of what we do, everyone has the chance to make a difference, and what we do, we do together.

We currently operate on a hybrid model, offering 3 days a week in the office and 2 days working from home.