About Us
Club L London is not just a luxury fashion brand-we are a global tastemakers. We move fast, think big, and redefine the rules of fashion, creating high-impact moments that capture attention and set trends.
Our designs are bold, our vision is unstoppable, and our brand activations are anything but ordinary. As we continue to expand our global presence, we are looking for aHead of Brand to lead high-energy, viral, out-of-the-box activations across the globe, own the PR landscape, and drive our brand to new levels of international recognition.
You will work closely with the Head of Marketing and Brand Director to drive the group's collective vision, positioning the brand at the forefront of accessible luxury.
The Role
This is ahigh-impact role for a strategic thinker who thrives on making headlines and creating cultural moments. You will leadall global brand activations, disruptive marketing campaigns, and viral experiencesthat position Club L London at the forefront of the industry. Fromexecuting major product launches and immersive IRL moments to driving global PR strategy and managing top-tier media relationships, this role is aboutbreaking boundaries and ensuring Club L London dominates the conversation identifying unique and new opportunities first within the landscape.
Key Responsibilities
Brand Activation & Cultural Moments
- Develop and executecutting-edge, localised, viral brand activationsthat drive conversation and demand attention across the globe.
- Createbold, innovative campaigns that disrupt the industry and elevate Club L London's global presence.
- Oversee the planning and execution ofimmersive product launches,brand events, and experiential marketing initiatives that amplify the campaign roll outs
- Work cross-functionally to ensure seamless brand storytelling across all platforms.
Community Building & Consumer Loyalty
- Build a high-impact globalClub L communitythat fosters loyalty, advocacy, and cultural relevance.
- Design consumer touchpoints that build confidence, drive emotional connection, and establish brand trust - from social content to campaign storytelling to customer experience.
- Launch brand initiatives and content that celebrate and empower our customer.
Global PR & Media Strategy
- Lead the international PR strategy withexternal PR agencies, ensuring Club L London is consistently in the spotlight.
- Manage and collaborate withexternal PR agenciesto amplify brand messaging and secure top-tier media placements, trade press and more
- Cultivate and expand aglobal network of media contacts, influencers, stylists, and key industry players.
- Identify and capitalize onPR opportunities, cultural trends, and key media momentsto drive brand relevance.
Celebrity & Influencer Engagement
- Strategize and execute global celebrity and stylist gifting programmesto secure premium placements and high-impact exposure and alignment with the brand vision
- Partner with top stylists and talent managers to ensureClub L London is seen on the most influential names in fashion and entertainment.
- Track, measure, and optimize PR and influencer strategies to maximize impact.
Events, Partnerships & Sponsorships
- Leadhigh-profile brand events, pop-ups, and global activationsthat drive cultural relevance in target territories
- Identify and securestrategic partnerships, sponsorships, and collaborationsto expand brand influence and contribution to costs
- Negotiate and manage partnership agreementsto drive brand positioning and deliver measurable ROI.
Project Management & Budget Control
- Oversee end-to-end project managementfor all brand activations, ensuring flawless execution and impact.
- Develop and managebudgets for all PR and brand activation activities, ensuring efficiency and maximum ROI.
- Analyse campaign success, providing insights and recommendations for future growth.
What We're Looking For
- Avisionary brand strategistwith a track record of executingviral, high-impact activations.
- 3+ years of experience insimilar role ideally in luxury fashion, beauty, or lifestyle.
- Apowerful network across events and activations.
- Expert knowledge of PR, influencer marketing, and experiential activations.
- Afast-paced, high-energy mindset-you thrive in dynamic environments and know how toown the moment.An ideas person with a strong personality who leads by inspiration and can empower and build a capable team below.
- Strong project management and negotiation skills, with the ability tojuggle multiple high-profile campaigns simultaneously.
- International experience with a growth mindset.
- Must be able to travel with flexibility
What's on offer?
- Bi-annual bonus scheme
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhance maternity and sick pay
- Free snacks, drinks & treats
- Social events