Sales Lead (iGaming)

CreateFuture is fast becoming the UK's most recognisable digital consultancy, with years of experience building digital products and services for major organisations whilst putting our people first. We have offices in the centre of Edinburgh, Leeds, Manchester, and London as well as remote employees located throughout the country.

We are a team of creators - whether that's code, project plans, go to market strategies, culture initiatives, marketing campaigns, large language models or people policies. And together, with our clients, we create the future. This has seen us collaborate and partner across a multitude of industries and sectors, with the likes of PayPal, adidas, Natwest, FanDuel and Money Saving Expert, to name just a few.

Our reputation as a partner determined to deliver high-quality, robust and thoughtful products has enabled us to scale to over 500 people in the last couple of years, and it is our amazing people - along with the safe, supportive and friendly culture we have built - that makes CreateFuture a great place to work. Don't just take our word for it though, we have been recognised by Best Workplaces UK multiple years in a row - across a number of categories - and our employee exit rate is astonishingly low.

Join us on our journey Let's create something awesome, together, today.

As a Sales Lead (iGaming) at CreateFuture, you will be a key player in driving new business growth within the iGaming sector, aligned with our industry strategy. Our strategy focuses on regulated operators across the UK, US, and Europe - targeting both central teams and individual brands across verticals such as sportsbook, casino, fantasy, trading, and retail. In parallel, you'd look to develop relationships with Tier 1 and 2 suppliers to drive direct revenue and enhance our credibility and value across our growing client base. You will be responsible for identifying, qualifying, and closing new business opportunities, building strong relationships with key stakeholders within target organisations to understand their challenges and shape impactful solutions.

What you'll be doing

• Opportunity Identification and Prospecting: Lead the identification and pursuit of new business opportunities within the iGaming sector - particularly with Tier 1 and 2 operators and supplies. By being active in the iGaming community you'll drive a targeted approach to networking, events, and outreach to build early stage leads and pipeline. With a focus on securing high-value clients and engaging with key decision-makers
• Pipeline Management: Develop and maintain a robust pipeline of leads that you are methodically qualifying, accurately forecast revenue and deal progress, and provide regular updates to senior management. Ensure a smooth handover of won business to the Client Services and Delivery teams
• Customer Engagement: Cultivate and maintain strong relationships with C-level executives and other key stakeholders in target organisations. Understand their business needs, challenges, and priorities to recommend appropriate solutions
• Sales Process Management: Oversee the full sales cycle from lead generation to deal closure. This includes qualifying prospects, developing proposals with clear win strategies, delivering presentations, negotiating contracts, and finalising agreements.
• Revenue Growth: Achieve and surpass revenue targets by implementing effective sales strategies aligned to our industry strategies, managing the sales pipeline, and prioritising the closure of high-value deals
• Market Intelligence: Stay informed about industry trends, the competitive landscape, and emerging technologies within the iGaming sector. Apply this knowledge to position CreateFuture as a market challenger and to inform go-to-market strategies

Skills and Experience -

• Proven Experience: within business development, sales, or similar experience in the iGaming sector, with a proven track record of consistently meeting or exceeding sales targets in a hunter role. A strong network of clients and relevant (CTO/CIO/CDO) contacts is highly desirable
• Sales skills: Exceptional negotiation, presentation, and communication skills, with a consultative selling approach. Experience with complex deal structuring and closing large, multi-year contracts. Proven ability to originate sales and cultivate relationships with C-suite clients, both at established and emerging organisations
• Sector expertise: In-depth knowledge of the iGaming industry, including key trends, the regulatory environment, technology solutions, and major players. Familiarity with platforms and partners such as, but not limited to, OpenBet, Playtech, Evolution Gaming, Microgaming, Scientific Games, and regulatory bodies like the UKGC, MGA, and various state-level regulators in the US is highly desirable
• Strategic thinker: Strong analytical and strategic thinking skills, with the ability to identify opportunities, assess risks, and propose solutions that align with customer needs and organisational goals and be able to articulate the value that it would deliver

Technology Expertise
Understanding of digital technologies and their application within the iGaming sector. This includes a strong understanding of the following:

• Cloud Architectures (AWS, Azure, Google Cloud) for scalability, cost-efficiency, and innovation
• Software Development Methodologies (DevOps, Agile, Scrum), Containerisation, and API Development
• Cloud Migration, Operations (FinOps, AIOps), Application Modernisation, and Integration
• Customer experience and strategy opportunities within the iGaming space

At CreateFuture, we challenge ourselves to go beyond the obvious and we care deeply about our craft and customers. With us, you'll have ambitious projects to sink your teeth into and plenty of opportunities to learn and grow. You'll be part of our safe, supportive and friendly culture - that looks after you - and join our team of genuinely great people.

Our benefits include:

• Total 35 days holiday (we have flexible bank holidays)
• Enhanced parental and adoption leave
• 1-1 professional financial coaching
• Pension - matched up to 5%

View our complete list of benefits here .

As this is a hybrid role, focusing on Scotland/Leeds/London/Manchester we're looking for people within a commuting distance of our Edinburgh/Leeds/Manchester/London office and who are flexible to travel to client sites and CreateFuture regional offices. We are very flexible and trust you to manage your own schedule to balance face-to-face time with clients, colleagues and working from home.

We create and reinforce a culture that rewards employees' impact, not just activity. We trust our employees to work autonomously and promote ownership across all levels.

Our TA team aims to respond to all applications within a reasonable timeframe, regardless of if we are progressing with your application.

Our process:

• 30 minute call with our Talent Acquisition Team
• 1-hour Competency based interview
• 1-hour Values led interview

We believe that representative teams made up of people with different backgrounds, skills, and points of view help us build the best workplace possible, and enable us to create genuinely innovative, broadly useful products.

We are committed to our goal of creating the most inclusive workplace possible. As we strive to build an environment where everyone can thrive and be themselves, we will continue to investigate and challenge biases, while working to identify and remove obstacles to inclusion. If you need additional support or accommodation during the application process, please don't hesitate to let us know.

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