Product Marketing Manager

Product Manager/ Marketing Manager

We're looking for a Product Marketing Manager to lead go-to-market strategies and ensure our products resonate with customers in manufacturing, construction, and rail sectors.

This role will focus on crafting compelling messaging, enabling the sales team, and supporting product adoption across key channels.

The ideal candidate will have previous technical experience (not just digital), customer and market research, strategic positioning and market strategy such as bench marketing.

Marketing Manager Key Responsibilities;

Go-to-Market Strategy

• Lead the end-to-end product launch process: positioning, messaging, sales enablement, and promotional campaigns.

Customer & Market Insights

• Conduct research and analysis to identify industry trends, competitor positioning, and customer needs.

Messaging & Positioning

• Develop clear, compelling value propositions and translate technical features into benefits for target audiences.
• Ensure consistency across product descriptions, codes, and collateral.

Sales Enablement

• Develop tools and materials (e.g. presentations, playbooks, training content) to support the sales team.

Product Launches

• Drive coordination across departments to deliver successful new product introductions.
• Customer Advocacy
• Work closely with Sales and Customer Service to identify case studies, testimonials, and reference customers.

Packaging & Product Presentation

• Oversee product packaging accuracy, including labelling and spec adherence.
• Digital Media
• Support the creation of photo and video content aligned to campaign and product objectives.

Experience & Skills Required

• 3 5 years in product marketing, product management, or related roles.
• Demonstrable experience launching products and driving adoption.
• Strong written and verbal communication skills able to simplify complex technical topics.
• Ability to work cross-functionally and influence stakeholders.
• Comfortable using data to inform strategy and decision-making.
• Familiarity with the construction, industrial, or manufacturing sectors is highly desirable.
• Experience using HubSpot or similar CRM/marketing automation platforms is a plus.

What We Offer

• Opportunity to work with an innovative, supportive, and passionate team
• Ongoing training and development - this role is as big someone makes it
• A collaborative and value-driven company culture
• The chance to make a meaningful contribution to exciting new products

Apply today!