Content Lead, Betches UK London, Manchester

About Us

LADbible Group is one of the world's most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.

In an exciting step, Betches is now part of LBG Media and better, we're launching in the UK!Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we've built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

The Role

We are seeking a strategic, confident and creative Content Lead to spearhead the day-to-day editorial content strategy of the Betches UK Instagram & TikTok accounts. This is an exciting opportunity to shape how Betches UK shows up across social platforms and turn our audience experience into scroll-stopping, sharable content.

You'll be at the heart of our content efforts - planning and producing standout content series across our core editorial pillars; Pop Culture, Entertainment, Style & Beauty, Lifestyle & Relationships and overseeing a team of two channel managers.

This role will be UK based (London or Manchester) and sit as an extension of the US Betches editorial and social teams, working cross-functionally with multiple departments, including video, web, branded, podcasts, marketing, and affiliate. You should demonstrate strong, clean writing skills, be extremely organised, and be comfortable on camera.

Key Responsibilities

• Lead the day-to-day content strategy and execution for Betches UK's Instagram and TikTok, aligning with the brand's distinctive voice and tone.
• Ideate, create, and feature in original, entertaining, and culturally relevant video content, including TikToks, Reels, and Stories.
• Identify and capitalise on emerging social media trends to drive engagement and virality.
• Working within analytics to track performance, optimise content strategy, and achieve audience growth and revenue goals.
• Collaborate with Sales to develop branded content concepts and support client-facing initiatives, including occasional participation in client meetings.
• Oversee community management to maintain a strong, engaged audience and ensure consistent brand interaction.
• Build and manage relationships with content creators and influencers to explore partnership opportunities.

Skills and experience we'd like you to have

• 5-7 years of experience in social media strategy and storytelling, with a proven track record of producing engaging video and static content.
• Strong ability to write witty, clean, and on-brand copy in line with the Betches voice.
• Deep knowledge of and enthusiasm for both established and emerging social platforms, with a pulse on trends and best practices.
• Quick-thinking, creative mindset with a knack for ideation, experimentation, and producing culturally relevant content.
• Highly organised and adaptable, with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Passion for and familiarity with the Betches Media brand, tone, and audience.
• Experience with e-commerce, branded content, and/or affiliate marketing is a plus

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.