Account Manager - OOH

Manager - OOH, Flutter Group

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Overview of role

EssenceMediacom (EM) handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world.

We are looking for an OOH Manager who has an exceptional implementational planning ability, a strong understanding of the role OOH plays in a client's overall marketing campaign and experience of working within a team of multimedia specialists to deliver a connected response to brief.

The role will require you to be responsible for the OOH planning output of some of EM's biggest clients , including Adidas, Richemont, JMPC and SAS .

Reporting of the role

You will report into the OOH Director on the team.

3 best things about the job

1. The opportunity to work on , and influence , some of the biggest and most exciting accounts at EM , who are at the forefront of new media opportunities.
2. The team! You will be working closely with knowledgeable, supportive, and passionate media experts across your clients, as well as other specialists across advertising, PR, and events etc, in a team that fully integrates media and content.
3. We're looking for someone who wants to take a lead role in driving forward all facets of the media mix, from applying data in new ways, to building creative and innovative partnerships with media owners.

Measures of success

In three months, you would have:

• Built strong relationships internally with your multimedia implementational colleagues, Kinetic counterparts, and your Comms Planners on your roster of clients.
• Demonstrated connected OOH plans (alongside other media) for your clients.
• Built strong relationships with your clients and relevant media owners.

In six months, you would have:

• Established a key role in developing connected, multimedia responses to briefs with an intrinsic understanding of how to collectively build a campaign system.
• Presented your OOH strategies and plans to your clients as part of a connected multimedia response to their brief.
• Developed a good working relationship with other internal specialist teams at EM.

In 12 months, you would have:

• Delivered a content partnership for your clients, working closely with teams across EM including the and Investment teams.
• Got involved with the implementational work required for a new business pitch.
• Entered your best-in-class work for an industry award(s).

Responsibilities of the role

• Ensuring that you are delivering and sharing brilliant basics in OOH implementational planning.
• Playing a key role in the delivery of connected multimedia responses to brief.
• Having detailed knowledge of all relevant industry and GroupM proprietary tools.
• Being highly competent in the construction and telling of compelling implementational stories (i.e. role for channel within the system, flighting, weighting, formats, connections to other media etc.) and justification of your recommendations.
• Understanding how to conceive, evaluate and deliver content partnerships.
• Working with , and supporting , the wider members of the teams you work with to establish great ways of working in response to briefs.
• Working closely with Investment to ensure campaign s are set up in line with implementational response.
• Working closely with Kinetic to understand your clients' buying targets.
• Good understanding of your clients' terms of business challenges.
• Building trust with your day-to-day clients.
• Maintaining strong relationships with media owners.
• Collaborating well with your digital, AV, Investment and Kinetic counterparts.
• Managing the motivation and progression of more junior members of the OOH team.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions.

They will be a competent OOH manager , with strong strategic and outcome-based planning skills, as well as a capacity to build and maintain great client relationships .

• Excellent presentation skills .
• A proactive approach to problem solving .
• To be self-motivated .
• To have good commercial acumen .
• The ability to stay calm and make decisions under pressure .
• Knowledge of industry media planning tools .
• Genuine interest in industry research and new ways of working .
• Ability to extract and filter relevant insights from briefs and research to support planning decisions .
• To be a great communicator .
• To be a natural collaborator .
• Willingness to share knowledge and train more junior members of the team .
• Natural curiosity .
• Ambition to deliver award winning work and industry leading innovation .

About Essence Media c om

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our "new power" where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.