As our eCommerce Manager, you'll be the driving force behind the performance and growth of our D2C online store. You'll lead the day-to-day operations of our Shopify Plus site, ensuring all digital campaigns, content updates, and customer experiences are executed flawlessly. This role combines creative brand storytelling with analytical performance optimisation-and is ideal for someone who's passionate about beauty, skincare, or lifestyle brands.
You'll play a pivotal role in maximising existing traffic, improving conversion rates, and building customer loyalty to reduce long-term reliance on acquisition. You'll optimise everything from UX and checkout flow to email marketing and product pages-while working closely with performance and creative teams to ensure every campaign converts.
Tasks
- Own the eCommerce campaign calendar, ensuring all onsite activity aligns with broader marketing plans and brand initiatives.
- Manage product uploads, landing pages, banners, and content updates across Shopify Plus.
- Drive conversion rate optimisation (CRO) through regular audits to identify and fix leakage points across key customer journeys.
- Optimise site UX to reduce hesitation, friction, and bounce-enhancing navigation, layout, and checkout performance in collaboration with design/dev teams.
- Plan and execute A/B testing for key pages and user flows, iterating on offers, messaging, and pricing strategy to boost performance.
- Monitor and report on key eCommerce KPIs (conversion rate, AOV, traffic, revenue) and use insights to guide data-driven decisions.
- Maximise ROI from existing traffic through targeted user journeys, improved segmentation, and high-performing landing pages.
- Work closely with the performance marketing team to align landing pages with ads and ensure traffic from paid, organic, and email converts effectively.
- Develop, launch, and optimise email marketing campaigns, including newsletters, retargeting flows, and loyalty nurturing via Klaviyo.
- Use platforms like Google Analytics, Shopify Plus, and Klaviyo to uncover actionable insights and performance trends.
- Partner with creative and social teams to ensure consistent brand storytelling across all digital touchpoints.
Requirements
- 3+ years of experience in eCommerce, ideally within D2C beauty or skincare.
- Proven expertise in Shopify and Shopify Plus, with a strong grasp of both front-end merchandising and backend operations.
- Experience using Klaviyo, Google Analytics, and other key eCommerce platforms.
- Understanding of basic HTML/CSS for site tweaks and content styling.
- Highly analytical and data-literate-you know how to turn numbers into action.
- Creative and detail-oriented, with a strong eye for brand expression, campaign execution, and customer experience.
- A self-starter who takes ownership and thrives in fast-paced, collaborative environments.
- Excellent communication and project management skills.