About Heidi
Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth.
The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best. We're a youthful, challenger brand, with an awesome culture, and we're shaking up a very traditional ski/mountain holiday industry.
Looking to the future, we have huge ambitions for growth. In 2024 we grew by 64% and expect to grow even more in 2025. Having come 63rd in the Times top 100 fastest growing UK companies, and shortly after securing £5.6 million investment, we are in a prime position to achieve our goals. But key to that is also growing the Heidi team with even more brilliant people than we have now. So we are looking for someone who will be fundamental to the success of our vision and is excited to help us drive that forward.
Our MarketingTeam
Our Marketing team is growing to support the rapid growth of Heidi. We're split into 3 core areas; lookers, bookers and rebookers. The lookers team are responsible for making Heidi the most considered ski brand and for growing our earned traffic. The bookers team are responsible for maximising the conversion of customers looking for a ski trip. The rebookers team will ensure we double the revenue coming from existing customers by rewarding their loyalty.
The Trading Manager will report directly to the CMO, working closely with the Head of Performance Media, Head of Product, Supply and Finance to ensure that we find the right balance between supply and demand and between revenue and margin.
What you'll be doing .
- Analysing short and long term performance trends, to find the optimum balance between marketing spend, conversion rate, revenue and profit margin
- Consequently, you will be driving our trading meetings, with insight, recommendations and solutions. You will make informed decisions that help us hit our ambitious goals.
- Defining our pricing strategy. You will work with supply and finance to determine our margin structure for our holidays, across off peak, peak and promotional time periods. You will define our promotional calendar and be the lead on these events, helping the business plan for excellent execution.
- Competitor analysis. You will work with the product team and their pricing tools to ensure our pricing remains competitive with the market.
- You will work closely with the product and tech teams to design and run rapid AB tests to improve conversion rate and profitability.
- You will work with the supply team to optimise the terms and value we get from our suppliers. You will then work with the product team to merchandise these deals to ensure that our customers see our most compelling offers.
What we're looking for from you
- You are the first hire in the area, so you must have a passion for owning and building. You won't be building from scratch, but you'll need to find a balance between getting some improvements live in MVP form as well as setting us up for the future.
- Strong attention to detail. You understand that trends aren't always obvious at first and you have a skill at diagnosing.
- You must be obsessed with data and excellent at communicating insight. The work is analytical and being comfortable interpreting and managing complex data analysis tasks is a must.
- You're able to identify quick wins and make trade-offs, while maintaining analytical best practice.
- You take an experimentation-first approach, to set up campaigns to help prove or disprove hypotheses.
- Desirable. In addition to mastering google sheets / excel, it would be beneficial if you are able to create and present dashboards in a visualisation layer such as tableau, looker or looker studio. Similarly, being able to extract aforementioned data from Big Query.
How big is the team?
Lookers: Brand Director, Content Lead, Senior Copywriter, Snr Content Exec, Social Media Manager
Bookers: Head of Performance Media, Growth Manager and Performance Marketing Agency
Rebookers: Customer Retention Lead
Commercial: Trading Manager and Analyst
Who's going to be your manager?
You'll be reporting to Sam Knott , our CMO
The interview process
- Screening call (30-40 minutes): w/ Luke, our TA Lead
- Initial call (30 minutes) w/Sam, our CMO
- Competency Interview (90 minutes): Demonstrate your experience and skills through your portfolio, by answering pre-set questions based on 'The skills we're looking for'
- Culture Add Interview (30-40 minutes) : Meet with co-founder and team members you would be working with to learn more about each other.
Perks of the job .
- Salary of £75-£85,000 based on experience
- 25 days annual leave + bank holidays + 4 "me/wellbeing" days
- We have a hybrid working policy and are happy for people to balance their working week between the office and home. You own your time.
- £1,000 Heidi holiday credit + additional holiday discounts.
- Vitality health insurance.
- Enhanced parental leave for primary /secondary carers and adoptive parents.
- A fun packed company social calendar including our summer party, end of season conference and budget for team celebrations
- £300 work from home budget
Our Commitment to inclusive hiring
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.