Category Manager - Beer

Press Tab to Move to Skip to Content Link

Job Length: Permanent

Working Hours: 37.5 hours per week

Competitive Salary with extensive benefits:

Monthly product allowance - alcoholic & non-alcoholic options available

• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK, home to iconic brands like Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin, and Wainwright. Our soft drinks portfolio includes J2O, Robinsons, Tango, London Essence, and the licensed UK rights to Pepsi products including Pepsi MAX, 7UP, Lipton Iced Tea, and Rockstar Energy.

With 6 production facilities and 16 logistics depots, we serve customers across the UK. Our goal is to ensure our people succeed as we grow together.

The Category Manager for Beer will join our On Trade & Hospitality Channel team, focusing on developing customer relationships, leading category strategies, and executing in-outlet plans to drive growth, strengthen our brands, and enhance our reputation as a category leader.

This role requires close collaboration with sales, marketing, insights, and other cross-functional teams to deliver impactful commercial initiatives.

• Develop and grow customer base by understanding key strategies to improve brand visibility and performance.
• Lead the creation and execution of category plans based on outlet blueprints.
• Build strong relationships with cross-functional partners including brand teams and shopper marketing.
• Implement strategies to optimize range, space, and placement, leveraging growth levers like off-fixture space and digital solutions.
• Set and monitor distribution, range, and space targets, measuring progress regularly.
• Evaluate in-outlet tactics and incorporate learnings into future plans.
• Tailor selling stories to customer insights, setting activity targets accordingly.
• Lead customer immersions to develop tailored solutions and strategies.
• Build and maintain relationships with customer buying and insights teams.
• Support customer meetings with brand insights and activation plans.
• Collaborate with channel insight teams to understand customer behaviors and inform planning.

• Extensive FMCG Beer experience, especially in relevant channels and customers.
• Practical knowledge of category management and customer relationship management.
• Commercial and execution experience valued.
• Experience with data sources like IRI, Kantar, MCA, Mintel to support trade stories.
• Strong understanding of national account management, particularly in on-trade environments.
• Strategic thinker with clear vision for the category.
• Excellent communication, interpersonal, and team skills.
• Proficiency in applying category management principles and insights techniques.
• Ability to analyze data and develop actionable strategies.

This is an exciting opportunity to join a dynamic business with iconic brands and a commitment to innovation and growth. We welcome applications early, as vacancies may be filled at any time.

Interested? Apply today to be contacted by our recruitment team.

Application Process:

We review applications continuously; early applications are encouraged.

We are committed to diversity and inclusion, fostering an environment where everyone feels valued and respected.