Social Media Strategist

As our Socials Strategist, you will be our key socials player, managing the day-to-day content plan, scheduling, and community engagement for our delicious clients, primarily in the food and hospitality sector. This is a hands-on role that requires a deep understanding of social media trends, fab communication skills, and a genuine passion for engaging with online audiences.

You will work alongside our experienced account management and creative teams to ensure that social media platforms reflect the clients' brand values, resonate with target audiences, and drive engagement, sharing inspiring and relevant content. This position involves both strategic planning and active participation in engagement, including evenings and weekends as part of our social media management services.

KEY RESPONSIBILITIES

Content planning:

Collaborate with the team to develop content strategies that align with clients' business objectives and brand identity. Provide input on content ideas and recommend adjustments based on engagement metrics and audience feedback.

Social media scheduling:

Schedule and publish content across various social media platforms for multiple clients, devising a posting schedule based on prime audience engagement times. Utilise the tools available to increase reach and content exposure such as geotags and music choices.

Work closely with the team to ensure content is aligned with client goals, brand tone, and creative guidelines.

Community engagement:

Monitor and engage with audiences on social media in real-time, responding to UGC, comments, messages, and mentions in a timely and professional manner.

Cultivate and maintain positive relationships with followers and influencers, encouraging engagement and fostering a sense of community around client brands.

Influencer & brand collaborations:

Work with the account management team to identify and manage on-brand partnerships with brands and influencers to support the clients' social media objective. Nurture relationships with these contacts through social engagement.

Reporting & analytics:

Assist in the analysis of social media performance, providing regular reports on engagement, reach, and growth. Identify trends and insights that can help refine strategies for future campaigns.

A LITTLE ABOUT YOU

• Proven experience in social media management, scheduling, and community engagement (preferably within the food or hospitality sector)
• Strong knowledge of all major social media platforms and their best practices, especially for engagement and audience growth
• Excellent communication skills, both written and verbal, with a keen eye for detail
• Ability to create and maintain a consistent brand voice across all social platforms
• Strong time management skills and the ability to juggle multiple clients with varying priorities
• Creative, proactive, and enthusiastic approach to social media
• Comfortable working autonomously and as part of a collaborative team
• Flexible, with the ability to work evenings and weekends as required for client engagement
• Familiarity with social media scheduling tools (e.g., Meta, Sprout) is desirable

Desirable skills:

• Experience with influencer marketing and partnership development
• Experience running paid-for Meta and PPC campaigns
• A passion for food, drink, and hospitality sectors would be a huge bonus!