Job Description
Shopify Plus Expert/Web Developer
We are on a mission to become the best flooring company in the world and inspire people to take care of their minds, body and space through education, innovation and quality products and services.
We're a business committed to building our customers' confidence in their DIY projects. We offer inspiration, advice, and practical guidance from both our experts and the wider community. As well as making sure we stay true to our core values which are to empower, educate, innovate and simplify.
About the Company
Floor Street was founded in 2019 by Tony Wolf, who has vast experience in flooring and marketing. Tony also personally crafts the beautiful stair runners we're known for, all by hand. After working nearly a decade in the industry, he reached a turning point, feeling that both customers and employees deserved better. That same day, he left his position and launched Floor Street. His goal was clear, to build the best flooring company in the world for both consumers and employees.
Floor Street's rapid growth since January 2019 is a testament to the team's dedication to our mission and ambition for excellence.
Over the past five years, Floor Street has embarked on an incredible journey, growing from a humble startup in 2019 into a thriving enterprise. What began with a simple vision and determination has blossomed into a business with a heartfelt commitment to both profit and charity. This transformative period has seen our annual turnover grow to an impressive £3 million by the end of 2023. This growth not only underscores our financial success but also highlights our dedication to giving back to the community.
Beyond the balance sheet, the true measure of Floor Street's success lies in its charitable efforts. One of our proudest achievements is our ongoing partnership with Stirchley Primary School, where we consistently provide support and resources to enhance educational experiences for local children. We are also proud sponsors of the Birmingham Women's and Children's Hospital, contributing annually to the well-being of the community's most vulnerable members. Our commitment to giving back extends to regular support for local food banks and various community- focused initiatives. These efforts have enriched the lives of many and reinforced our reputation as a compassionate and socially responsible company.
Through our commitment to charitable initiatives, financial growth, and community involvement, Floor Street now sets its sights on an even more ambitious goal. Our vision for the future is to reach an annual turnover of £30 million by 2028, a goal underpinned by our dedication to both business success and the betterment of the communities we serve. Floor Street's journey from humble beginnings to a thriving enterprise highlights the impact that combining business acumen with heartfelt commitment can create company that is kind to its employees and customers.
Our Culture
As a young and evolving business, our culture is continuously growing and adapting. Expect a fast- paced, ambitious environment with high expectations. We believe a great team can achieve remarkable things, and we work hard to ensure you have everything you need to thrive and make a real impact. Our business goals are ambitious, and we're just as passionate about how we achieve them as we are about the results. We're not bound by tradition; we're here to transform the entire industry with
innovative and improved ways of doing things. This commitment to excellence is reflected in our team's daily actions and in every aspect of our culture.
About The Role
Reporting to the Head of Operations and the Founder, the Shopify Plus Expert/Web Developer will focus on enhancing our Shopify store to drive higher conversion rates, increase revenue, and boost sales. This role is key to growing our online presence and contributing to the overall success of our business
You'll have the chance to shape and grow our e-commerce platform while working closely with various teams in a fast-paced environment. We're looking for someone proactive and collaborative, who can also support and train team members to help us all succeed together.
What you will be doing:
Develop and Optimise Shopify Store: Continuously enhance and maintain an engaging, user- friendly Shopify store to increase conversion rates, revenue, and sales.
Theme Customisation and Improvement: Implement and refine theme changes and upgrades in line with company branding and guidelines.
E-commerce Expertise: Apply best practices across all e-commerce aspects to improve the online shopping experience.
Collaborate with Design Teams: Partner with UI and UX design teams to create intuitive and effective user experiences.
Integration Management: Manage seamless integration with Shopify Apps, marketing tools, and platform APIs to enhance functionality and performance.
Debugging and Testing: Regularly test and debug the website to identify and resolve issues and ensure optimal performance.
Technical Support and Coordination: Provide technical support and coordination to prevent website failures and maintain smooth operations.
Performance Monitoring and Reporting: Use analytics tools to monitor website performance and provide regular insights and improvement recommendations.
Stay Updated with Industry Trends: Stay informed about the latest e-commerce trends, technologies, and best practices to keep the company competitive.
SEO and Digital Marketing: Implement SEO strategies and collaborate with the marketing team to boost organic search rankings and drive traffic.
Security Management: Ensure the website's security by following best practices and keeping software and plugins up to date.
Documentation and Training: Document processes and train other team members to ensure consistency and knowledge sharing across the team.
Experience:
Experience: Must have 3-5 years of experience in web development, specifically with Shopify.
Shopify Plus Expertise: In-depth understanding of Shopify's Liquid templating and theming system.
Maintenance and Construction: Expertise in store maintenance and shop construction, along with a general understanding of Shopify's admin system.
Third-Party Integrations: Proven experience in debugging, implementing, and customising third- party Shopify applications to create unique solutions when required.
Shopify Properties: Strong working knowledge of Shopify properties/objects, Meta fields, and AJAX API.
Front-End Development: Proficiency in HTML, CSS, JavaScript, and JSON.
Debugging and Testing: Excellent debugging and testing skills using browser console and other tools.
User Experience (UX): Ability to collaborate with UI/UX design teams to create engaging, responsive, and unique layouts for mobile devices, tablets, and desktops.
API and Plugin Integration: Experience with third-party APIs, services, and Shopify plugins.
Proactive Communication: Ability to provide proactive feedback, interact effectively, and communicate clearly with team members.
Performance Optimisation: Experience in optimising website performance and ensuring smooth connection with Shopify Apps, Marketing Tools, and Platform APIs.
SEO and Analytics: Understanding of SEO best practices and experience with analytics tools to monitor and improve site performance.
Security: Knowledge about e-commerce security best practices and handling sensitive data.
Documentation and Training: Ability to document processes and provide training to other team members to ensure consistency and knowledge sharing across the team.
Qualities
Exceptional relationship-building and maintenance skills.
Strong problem-solving capabilities.
Outstanding written and verbal communication and presentation skills.
Enthusiastic attitude with strong leadership abilities.
Exceptional analytical, organisational, and interpersonal skills.
Ability to use data and insights to inform decision-making and drive improvements, with a knack for gaining insights beyond spreadsheets.
Skilled at navigating complex interpersonal situations with effective negotiation and influencing techniques.
Clear and straightforward communicator, able to present ideas and data concisely without unnecessary complexity
Self-motivated, with the ability to work autonomously as well as collaboratively within a team.
Natural inclination towards experimentation and innovation.
Benefits
Competitive salary and performance-based bonuses.
Generous Annual Leave allowance: 28 days per year, plus a day off for your birthday (and more days available at your manager's discretion!).
Hybrid and Flexible Working - Enjoy the benefits of both hybrid and flexible working. Split your time between our Birmingham office and remote work based on your location and role requirements. Additionally, once role expectations are met, you can adjust your start and finish times, lunch breaks, and work hours as you like!
Cost price allowance for Floor Street products.
Flexible pension scheme.
Opportunities to connect with colleagues at various team events and actively contribute to shaping our company culture. Gain first-hand experience being part of a fast-paced, growing company and help drive its continued success.
You are hopefully reading this and thinking I can't wait to be part of the team that makes this even better as the company grows ;)
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