OOH is currently at the epicentre of digital transformation and this position will play a crucial role inmoving Talon and the industry forward into becoming a truly omnichannel medium. With the vastmajority of the UK ad market being traded programmatically, there is an opportunity for Talon toestablish itself as the market leader for intelligent OOH activation and access incremental budgets whichhelp to grow the medium. This role will make an important contribution to this revenue growth bybuilding excellent client relationships, delivering high quality servicing, and effectively communicatingTalon initiatives to drive outcomes for our clients
ABOUT US_
At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We're passionate about OOH and are on a mission to drive the growth of this sector within the media industry - changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.
In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.
A DAY IN THE LIFE_
• Lead on the servicing of a portfolio of key clients, with a particular focus on
digital/programmatic agency teams
• Advocate for the inclusion of PrOOH to ultimately drive incremental revenue into the medium via
Talon's proprietary technology and data stack (Ada & Atlas)
• Create response to briefs, supporting rationale documents and feed into PCAs, working closely
with the wider Planning team to ensure a holistic planning approach
• Be responsible for presenting the above work to clients and agencies
• Attend all client and agency meetings across your patch of business, with support from the
Chief Programmatic Officer
• Identify growth opportunities across your portfolio of clients, positioning OOH as a driver of core
metrics and showcasing Talon's audience solutions
• Drive agency relationships through hot desking, meeting with key personnel and presenting all
agency sessions
• Have a thorough understanding of the digital strategy and objectives of your main accounts and
use this knowledge to add value
• Take the lead on resolving client/campaign issues as and when they arise
• Work with the wider team and the Chief Programmatic Officer to set objectives across key focus
clients and working to achieve them
• Contribute to pipeline management and all in-house reporting
• Work with the Chief Programmatic Officer to provide accurate client forecasts ensuring they are
kept up to date with key changes to forecasted business
• Attend key industry events and represent Talon and our business interests accordingly
• Partake in thought leadership pieces and contribute towards the direction of our programmatic
product moving forwards
• Work closely with the Chief Programmatic Officer to define and set the highest standards both
internally and externally
WHAT WE'RE LOOKING FOR_
• Sound knowledge of Talon's proprietary data and technology offering
• An understanding of the programmatic online and OOH landscapes
• Excellent interpersonal, communication, and presentation skills
• Strong understanding of the media landscape and an understanding of marketing and media
objectives
• Highly organised and proven ability to deliver excellent client service
• A proactive self-starter with an appetite to develop
• Entrepreneurial mindset to growth
• Proven ability to build strong client relationships, understanding their key business challenges
and presenting strategic solutions to drive growth across their accounts
• First class relationship management skills with the ability to communicate across all levels both
internally and externally
• Extensive experience working with or within network agencies
• Strong commercial acumen with the confidence to apply this within your work
• UK OOH/PrOOH experience and/or extensive experience within programmatic/digital teams
preferred but not essential
• Management experience preferred but not essential
OUR TEAM_
This role within our Programmatic team presents an opportunity to be at the forefront of OOH's evolution and growth. It is our responsibility to be experts in data-led opportunities to support our clients in reaching their goals, and the wider business in achieving growth. We are an agile division, continually evolving to meet the needs of the market. We work in close collaboration with all business units and across all agency groups, so internal collaboration is key. This is a fast-paced team with opportunities for growth and as we work to establish our offering, you will play a pivotal role in shaping the team for the future.
WHY US_
"No matter how much Talon grows, it never feels like we don't know one another; everyone makes an effort to meet new folks and create a healthy working relationship which ends up uniting us even more."
OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
WE ARE HUMAN_
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
WE ARE SMART_
Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.