Marketing Manager

Shaw Contract is a global design leader in commercial flooring for some of the world's more creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, education, healthcare, hospitality, education, senior living, and multi-family; supporting spaces where we live, heal, learn, work and play.

Title: Marketing Manager EMEA

Department: EMEA Sales/Marketing

Reports to: Business Development Director EMEA

Supervises: Marketing Executive (London) Digital Marketing Manager (Paris)

Location: London

Hours: 9:00am - 5:00pm (including after hours of work)

Traveling: Some traveling within the EMEA will be required.

Job Purpose:

The Marketing Manager role is essential for the continued growth of our business, and working across our marketing, and sales organization to develop projects and tools both for internal and external use and driving marketing projects forward. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

The ideal candidate is constantly curious and an invested learner that can balance technical information and creative content. The candidate thrives working in a fast, flexible team environment and can execute projects at the concept and detail level. Diving deep to develop market segment expertise is critical to the Marketing Manager's success.

Duties and Responsibilities

Develop & manage Digital Content Creation

• Coordinate graphic design projects
• Repurpose international content and collateral
• Create and execute press releases
• Execution of Photography and Videography projects

Develop & manage local graphic design tasks

• Coordinate graphic design projects
• Creation or management of local graphic design tasks
• Editing of imagery

Develop & manage marketing communication strategy

• Lead the definition and delivery of annual communication
• Lead the written brand style
• Support any PR agency relationships
• Manage day-to-day media/journalist relationships
• Monitor competitor commentary
• Complete media calendar
• Coordinate media buys for paid advertising

Manage digital content, CRM systems, social media with Digital Marketing Manager

• Manage and update website content
• Coordinate any website redesigns
• Develop and execute social media strategy
• Manage SEO and PPC, through external partners
• Manage outbound email campaigns
• Manage EDM database for communication
• Manage marketing technology platforms

Develop & manage brand events in local markets

• Complete end-to-end event management
• Manage all Hub 33 Events
• Support Aligned Dealer Events
• Support sales members with their local client events

Develop & manage EMEA collaboration in the Shaw Contract annual Design Awards, WiN Network

• Coordinate and manage all EMEA entries
• Develop relationships with the US marketing representative
• Coordinate any award presentations
• Manage Quarterly WiN Events in Europe and Middle East

Support Sales and London Hub teams

• Coordinate requirements for new product introductions
• Support London Hub 33 team

Research

• Analyse market trends
• Research industry forecasts
• Identify and evaluate competitors
• Complete and analyse customer satisfaction surveys
• Utilise external partners for brand and market research

Administrative

• Attend group and general staff meetings
• Update and manage marketing project worksheets
• Complete monthly marketing communications report

Training & Development

• Presentations to stakeholders
• Improve professional and technical knowledge
• Participate in educational opportunities

Qualifications and Specifications:

• Bachelor's degree or equivalent experience
• 3 - 5+ years' experience in marketing
• High level knowledge of marketing and branding a B2B business
• Knowledge and understanding of commercial construction industry in general
• Ability to create high quality and consistently branded collateral marketing materials
• Capable of lifting up to 15kg (from time to time)

Competencies:

• Execute Action Plan
• Build Trusting Relationships
• Deliver Compelling Communication
• Drive Results
• Demonstrate Inclusive Leadership

Benefits:

• Health Coverage
• Employee Assistance Program
• Unlimited phone consultations on work and life solutions
• Group Income Protections
• Life Insurance
• Pension

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

Work Shift

7.5 hour day shift

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.