Associate Director of Marketing & Sales

Job Title: Associate Director of Marketing and Sales
Division: Education for Industry Group (EFI)
Level: Head of Department
Accountable to: Director of Marketing & Sales
Key relationships: Marketing Team, Division Directors & Heads, SMT, all internal staff (academic and administrative staff), external agencies and retail brands
Grade: Head of Grade
Hours: Full-Time Permanent Contract
Location: Electra House - London, Moorgate EC2M 6SE

EFI Group is a pioneering education charity delivering outstanding vocational and higher education in fashion, retail, beauty, and apprenticeships. We are not a traditional college. We operate at the intersection of industry and education, shaping the workforce of tomorrow through innovative, industry-led programmes that drive real career outcomes.

The EFI Group is undergoing a period of significant growth and change as a result of the acquisition of the London College of Beauty Therapy. The Marketing team (currently 16 staff) is a centralised department which supports all four divisions within the group, with all facets of marketing. Each division is driving change through the launch of multiple new deliveries, brand extensions and revenue generating business streams. You will play a crucial part in helping us achieve these ambitious growth targets, with a demonstrable track record of delivering a fully integrated marketing strategy using data driven insight to deliver on objectives.

The Associate Director of Marketing and Sales, reporting to the Director of Marketing & Sales, will be responsible for overseeing teams to deliver effective digital, social, content, offline advertising and events. You will support delivery of customer activation campaigns through the CRM (Microsoft dynamics). Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for applications, enrolment, brand awareness, digital engagement and event attendance.

You will work within departmental marketing, sales and operational plans to maximise lead generation and ROI through opportunities across multiple online and offline channels, including PPC, SEO, social, website optimisation, OOH and TV, constantly looking for new opportunities to innovate. You will have a proven track record of successfully launching new products into the market to achieve our growth targets.

You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager. The ability to build effective, goal driven teams focussed on outcome is essential.

About You:

All of the following criteria are considered essential.

Qualifications

• BA (hons) degree in marketing or relevant subject and/or experience in a management role.

Knowledge

• Reporting tools - Google analytics & ad manager, PowerBI, Hubspot, Semrush.
• Social media management - Buffer.
• CRM systems (MS Dynamics preferably).
• Website management (Umbraco preference), Semrush.
• Research - survey monkey.
• Microsoft - Excel, word, PowerPoint. Experience
• Proven experience and success delivering digital marketing campaigns, PPC.
• Knowledge of SEO and keyword search.
• Experience of social media advertising.
• People management experience.

Skills

• Technically capable.
• Analytical thinking.
• Ability to report and disseminate data.
• Proven track record of project management.
• Ability to manage multiple projects simultaneously.
• Able to work under pressure to short deadlines.

Personal Characteristics

• Excellent communicator at all levels.
• Professional and flexible with a strong desire to succeed.
• Natural collaborator and team player.

How To Apply:

Anderson Quigley is leading the executive search process on behalf of EFI.

The closing date for applications is noon on 21 July 2025. Please apply here:

Applications should consist of:

• A full CV.
• A covering letter setting out your interest in the role and details of how you match the criteria outlined in the person criteria.
• Details of two referees, though please note that we will not approach your referees without your prior consent and only should you be shortlisted.

Should you wish to discuss the role in strict confidence, please contact: Paul Aristides at or Carolyn Coates at or (0).