GlaxoSmithKline
Site Name: UK - London - New Oxford Street Posted Date: Feb The newly formed Customer Experience (CX) & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Digital Hub is a vital pillar of this organisation, executing digital-only customer experiences across the General Medicines & Vaccines portfolio in markets outside the US with no local sales, marketing & medical resources. We are looking for an experienced and passionate marketer to lead the design, implementation and ongoing analysis & optimisation of agreed General Medicines & Vx brands across Emerging markets. Moreover, the role will play a critical role, supporting the EM CX Lead to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much improved customer experience and higher performance impact. This is an exciting role that will in turn see the successful candidate acquire new omnichannel marketing skills and experiences that will strongly support their onward career development aspirations. We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme. We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work. In this role you will Support the experience design & execution of integrated omnichannel campaigns for priority General Medicines & Vaccines market/brands across EM in a timely manner, with clear customer segmentation and targeting. Work closely with assigned X-functional team members like Medical Content Specialists within the EM Hub team, Production partners and local stakeholders to plan and execute DDCx user journeys across the broader channel mix. Manage x-matrix stakeholders and third parties to execute flawlessly, including production agencies, media agencies and relevant Regional and Local stakeholders in the LOCs. Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights, and recommending actions for optimization ready for presentation to senior management as part of ongoing agile sprint retrospectives. Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels. Manage content and activity demand forecasting & delivery process with EE/MOC and 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance. Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub. Own the development, implementation & continuous optimization of customer-centric digital framework. Why you? Basic Qualifications & Skills: We are looking for professionals with these required skills to achieve our goals: Experience in Digital Marketing with experience in pharma industry. Experience in campaign data & analytics for closed loop marketing. Digital Marketing degree or equivalent with significant experience in omnichannel execution of customer journeys. Understanding of customer segmentation & targeting. Hands on experience of content development and copy approval, i.e. Content Lab. Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders. High accountability & track record of successfully delivering critical complex projects. Closing Date for Applications - 23rd February 2025 (COB) Please take a copy of the Job Description, as this will not be available post closure of the advert. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class ( US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Site Name: UK - London - New Oxford Street Posted Date: Feb The newly formed Customer Experience (CX) & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Digital Hub is a vital pillar of this organisation, executing digital-only customer experiences across the General Medicines & Vaccines portfolio in markets outside the US with no local sales, marketing & medical resources. We are looking for an experienced and passionate marketer to lead the design, implementation and ongoing analysis & optimisation of agreed General Medicines & Vx brands across Emerging markets. Moreover, the role will play a critical role, supporting the EM CX Lead to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much improved customer experience and higher performance impact. This is an exciting role that will in turn see the successful candidate acquire new omnichannel marketing skills and experiences that will strongly support their onward career development aspirations. We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme. We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work. In this role you will Support the experience design & execution of integrated omnichannel campaigns for priority General Medicines & Vaccines market/brands across EM in a timely manner, with clear customer segmentation and targeting. Work closely with assigned X-functional team members like Medical Content Specialists within the EM Hub team, Production partners and local stakeholders to plan and execute DDCx user journeys across the broader channel mix. Manage x-matrix stakeholders and third parties to execute flawlessly, including production agencies, media agencies and relevant Regional and Local stakeholders in the LOCs. Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights, and recommending actions for optimization ready for presentation to senior management as part of ongoing agile sprint retrospectives. Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels. Manage content and activity demand forecasting & delivery process with EE/MOC and 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance. Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub. Own the development, implementation & continuous optimization of customer-centric digital framework. Why you? Basic Qualifications & Skills: We are looking for professionals with these required skills to achieve our goals: Experience in Digital Marketing with experience in pharma industry. Experience in campaign data & analytics for closed loop marketing. Digital Marketing degree or equivalent with significant experience in omnichannel execution of customer journeys. Understanding of customer segmentation & targeting. Hands on experience of content development and copy approval, i.e. Content Lab. Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders. High accountability & track record of successfully delivering critical complex projects. Closing Date for Applications - 23rd February 2025 (COB) Please take a copy of the Job Description, as this will not be available post closure of the advert. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class ( US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Small World Financial Services
Purpose of role: Lead the step-change in customer acquisition across our online and offline channels, leveraging our global brand to create highly profitable customers globally. Role details: Lead all forecasting, budgeting, and preparation of Omnichannel Marketing Plans for delivery across each channel including, spend, KPI definition, and delivery milestones Proactively manage and drive the internal team and media agencies to deliver our target volumes whilst managing CPAs by region/channel/corridor Constantly review agency performance and seek new ways and partners to drive performance Ensure a robust testing methodology is employed to increase leads, completed customer registration, and conversion to transact across all channels Develop creative initiatives to achieve the company s objectives, from idea generation, through scoping, approval, test, to rollout, measurement, and growth Champion a rigorous analytics and data led strategy for channel management, using internal tools and industry-standard providers including Google Analytics, Data Studio, Tableau, and others to create dashboards and reports to support the growth ambitions Develop and communicate a deep understanding of our customer acquisition funnel, identifying trends and driving opportunities from ideation into production Corridor focus - deploy highly targeted campaigns to make the best use of rich first-party data, leverage look-a-like discovery and propensity tools to deploy retention and acquisition with a keen focus on ROI Key Requirements A minimum of 5 years of online acquisition marketing experience in a direct response market (e.g. transactional financial services, gaming, shopping, holidays) with at least 5 at a senior decision-making level Power user of Google Adwords, Paid Social, Display (RTB, Direct buy), and Affiliation Experience with advertisement tools such as Galileo, Doubleclick, Kenshoo, Sem Rush, Admetrics, Adservers, etc Understand how to use Customer Lifetime Value to drive profitable growth Experience in developing and implementing international digital marketing strategies P&L and/or budgetary responsibility for an international marketing budget (£2m - £5m)A record of meeting and/or exceeding budget targets Demonstrable success at negotiating and delivering online partnerships to drive growth Entrepreneurial with some measured risk-taking and/or growing businesses in competitive markets Experience in managing online agencies and enjoys holding them to account
Purpose of role: Lead the step-change in customer acquisition across our online and offline channels, leveraging our global brand to create highly profitable customers globally. Role details: Lead all forecasting, budgeting, and preparation of Omnichannel Marketing Plans for delivery across each channel including, spend, KPI definition, and delivery milestones Proactively manage and drive the internal team and media agencies to deliver our target volumes whilst managing CPAs by region/channel/corridor Constantly review agency performance and seek new ways and partners to drive performance Ensure a robust testing methodology is employed to increase leads, completed customer registration, and conversion to transact across all channels Develop creative initiatives to achieve the company s objectives, from idea generation, through scoping, approval, test, to rollout, measurement, and growth Champion a rigorous analytics and data led strategy for channel management, using internal tools and industry-standard providers including Google Analytics, Data Studio, Tableau, and others to create dashboards and reports to support the growth ambitions Develop and communicate a deep understanding of our customer acquisition funnel, identifying trends and driving opportunities from ideation into production Corridor focus - deploy highly targeted campaigns to make the best use of rich first-party data, leverage look-a-like discovery and propensity tools to deploy retention and acquisition with a keen focus on ROI Key Requirements A minimum of 5 years of online acquisition marketing experience in a direct response market (e.g. transactional financial services, gaming, shopping, holidays) with at least 5 at a senior decision-making level Power user of Google Adwords, Paid Social, Display (RTB, Direct buy), and Affiliation Experience with advertisement tools such as Galileo, Doubleclick, Kenshoo, Sem Rush, Admetrics, Adservers, etc Understand how to use Customer Lifetime Value to drive profitable growth Experience in developing and implementing international digital marketing strategies P&L and/or budgetary responsibility for an international marketing budget (£2m - £5m)A record of meeting and/or exceeding budget targets Demonstrable success at negotiating and delivering online partnerships to drive growth Entrepreneurial with some measured risk-taking and/or growing businesses in competitive markets Experience in managing online agencies and enjoys holding them to account
Lipton Media
City Of Westminster, London
Marketing Executive - B2B Events 25,000 - 30,000 + Bonus + Excellent Benefits Are you passionate about digital marketing? Do you have experience or an interest in b2b events? Our client is an industry leading, global events business with a proud history in delivering world class exhibitions. Their marketing team is looking to hire a super passionate, results driven marketing executive to work across their flagship retail\/fashion exhibition. This is a really exciting opportunity for a marketing executive with a strong interest\/experience in b2b events. Key Responsibilities - Marketing Executive Omnichannel strategy execution and management - working with the Senior Marketing Manager to manage the delivery of the marketing strategy and campaign plans, ensuring each activity is delivered within deadline, to budget, and gains the required audience reach across all audiences Manage current relationships with existing partners (comprising of media partners, press, associations, membership bodies), responsible for acquisition and execution of these relationships as well as sourcing of high-quality digital content Work with key internal stakeholders (Automation, Digital & Sales teams) to ensure all channels and opportunities are effectively optimised to produce the best results with the most effective spend Present and own the strategy for digital engagement Website content management: Working with the web team to keep the websites up to date with relevant content, images and links Provide general admin support as and when required for the team Create clear, concise, creative briefs for onsite\/ sales collateral which will be customer facing Skills and Experiences required - Marketing Executive One years experience of marketing or account management desirable (but must have desire to develop career within marketing) To be adaptable and flexible with the ever-changing environment Be proactive: to be able to take prompt action to accomplish objectives and goals beyond what is required Able to work within a team and take direction, while simultaneously being able to work of their own accord Excellent copywriting skills - must demonstrate examples of content production Strongly results-focused, able to clearly demonstrate success via proven metrics Fluent in English (verbal and written) and demonstrate ability to communicate confidently and to negotiate Experience of working within the events industry - desirable Degree in Marketing, Business, or a Related Field - desirable Proficiency in Photoshop and In-design - desirable Lipton Media is a specialist media and tech recruitment agency based in London. We specialise in all forms of b2b sales, marketing and creative positions, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence and technology. Our clients range from small start-up companies to FTSE 100 listed businesses. We work with candidates at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
Marketing Executive - B2B Events 25,000 - 30,000 + Bonus + Excellent Benefits Are you passionate about digital marketing? Do you have experience or an interest in b2b events? Our client is an industry leading, global events business with a proud history in delivering world class exhibitions. Their marketing team is looking to hire a super passionate, results driven marketing executive to work across their flagship retail\/fashion exhibition. This is a really exciting opportunity for a marketing executive with a strong interest\/experience in b2b events. Key Responsibilities - Marketing Executive Omnichannel strategy execution and management - working with the Senior Marketing Manager to manage the delivery of the marketing strategy and campaign plans, ensuring each activity is delivered within deadline, to budget, and gains the required audience reach across all audiences Manage current relationships with existing partners (comprising of media partners, press, associations, membership bodies), responsible for acquisition and execution of these relationships as well as sourcing of high-quality digital content Work with key internal stakeholders (Automation, Digital & Sales teams) to ensure all channels and opportunities are effectively optimised to produce the best results with the most effective spend Present and own the strategy for digital engagement Website content management: Working with the web team to keep the websites up to date with relevant content, images and links Provide general admin support as and when required for the team Create clear, concise, creative briefs for onsite\/ sales collateral which will be customer facing Skills and Experiences required - Marketing Executive One years experience of marketing or account management desirable (but must have desire to develop career within marketing) To be adaptable and flexible with the ever-changing environment Be proactive: to be able to take prompt action to accomplish objectives and goals beyond what is required Able to work within a team and take direction, while simultaneously being able to work of their own accord Excellent copywriting skills - must demonstrate examples of content production Strongly results-focused, able to clearly demonstrate success via proven metrics Fluent in English (verbal and written) and demonstrate ability to communicate confidently and to negotiate Experience of working within the events industry - desirable Degree in Marketing, Business, or a Related Field - desirable Proficiency in Photoshop and In-design - desirable Lipton Media is a specialist media and tech recruitment agency based in London. We specialise in all forms of b2b sales, marketing and creative positions, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence and technology. Our clients range from small start-up companies to FTSE 100 listed businesses. We work with candidates at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
