Head of Paid Social
Department: 77-893 - Subscription - Digital Acquisition Media
Employment Type: Full Time
Location: UK - London
Description
Do you want to be a core part of the Digital Media Team, tasked with driving customer acquisition by promoting DAZN Group's most coveted sporting events on a global scale? As Senior Paid Social Manager, you will be a key member of the Digital Media team that sits within DAZN's Marketing function. In this role, you will own the strategy and day-to-day management of paid social investment globally, driving measurable growth across awareness, consideration, and conversion stages.
You'll be responsible for activating large scale campaigns across Meta, YouTube, TikTok, Snapchat and X that promote DAZN Group's busy content calendar of live sports. You'll manage a team of four that works closely with creative, media planning, performance and the wider marketing function at DAZN. It is a fast-paced role that requires a dynamic individual with strong attention to detail and collaborative skills.
As our new Senior Paid Social Manager, you'll have the opportunity to:
- Plan, execute, and optimise full-funnel paid social campaigns across Meta, YouTube, TikTok, Snapchat and X
- Manage media budgets to maximise ROI, efficiently allocating spend across campaign objectives and audience segments.
- Lead creative strategy in collaboration with internal teams and external partners, ensuring assets are tailored to funnel stages and platform best practices.
- Analyse performance data and deliver actionable insights to improve efficiency and impact across the funnel.
- Test and iterate with a structured experimentation roadmap-audiences, formats, placements, bidding strategies, and creatives.
- Mentor junior team members while working closely with the wider Digital Media to ensure flawless execution and joined up approach to media strategy
You'll have:
- 6+ years of hands-on experience in paid social campaign management, ideally in D2C, e-commerce, or subscription-based industries.
- Proven experience building and managing full-funnel paid social campaigns with clear performance outcomes across awareness, consideration, and conversion.
- Strong platform experience in advertising across Meta, TikTok, Snapchat, YouTube
- Strong understanding of creative strategy, audience segmentation, and platform-specific nuances.
- Data-driven mindset with experience using tools like Looker and Excel
- Hands on experience with AppsFlyer and CM360
- Skilled at managing and optimizing large budgets across multiple markets or products.
- Collaborative and comfortable operating in a fast-paced, cross-functional environment.
Benefits Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.