Strategic Communications and Marketing Officer

Salary: ?£37,938 to £40,476
Working Arrangements: Full Time
Hours of Work: 37 hours per week
Status of Employment: Permanent

This post closes at 11.59 pm on the date specified.

At Berneslai Homes, we strive to be an ambitious, forward-thinking social housing provider and employer. Working for us offers you a chance to play a real part in improving homes and communities throughout Barnsley.

Managing around 18,000 homes on behalf of Barnsley Council, our 3 Cs values are at the heart of all we do here we promise to always put the Customer first, have a Can do attitude to make change happen, and stay Curious to make sure we get things right.

We re proud to announce that we are the first local authority to achieve the highest C1 grading from the Regulator of Social Housing following our recent inspection. This outcome means that we meet consumer standards as a landlord, identify when issues occur, and implement plans to prevent recurrence demonstrating our commitment to providing high-quality homes and prioritising tenant safety, needs, and well-being.

The Strategic Communications and Marketing Officer role:

We have an exciting opportunity to become our Strategic Communications and Marketing Officer !

Are you a strategic thinker with the ability to meet diverse needs and solve complex problems with engaging and impactful communications? Join us as our Strategic Communications and Marketing Officer (also known internally as Communications and Marketing Business Partner) and help us deliver great communications to reach target audiences and directly support services that make a tangible difference every day.

We re looking for a creative and skilled individual with a demonstrated background in communications, marketing, or a similar discipline who can demonstrate our values and behaviours and a strong understanding of strategic communications activity.

Why join us now? We re a close-knit, creative team, working in a fast-paced environment where no two days are the same. The role offers the opportunity to be an inspirational leader and shape great communications in a variety of areas.

Key duties and responsibilities of our Strategic Communications and Marketing Officer:

• Deliver evidence-based communications and marketing to showcase Berneslai Homes impact on priorities, services, and staff support.
• Manage a varied workload, prioritising tasks to assist the Strategic Communications and Marketing Manager and other teams.
• Support cross-department collaboration to create engaging campaigns aligned with strategic goals, using diverse marketing methods.
• Monitor and evaluate communication efforts, offering insights to improve services and reach diverse, hard-to-reach audiences.
• Work with the People team to promote culture change, support the People Strategy, and enhance staff engagement and well-being.
• Maintain strong interdepartmental relationships to ensure consistent intranet and website content updates.
• Plan and deliver inclusive social media content, ensuring appropriate permissions.
• Manage media relations, following procedures for releases and ads, ensuring cost-effective, measurable outcomes.
• Develop crisis communication plans aligned with Business Continuity, coordinating with Barnsley Council to ensure message consistency. Ensure all services are customer-focused and meet internal and external customer needs.
• Handle sensitive information in line with confidentiality, data protection, and freedom of information policies.

What we re looking for in our Strategic Communications and Marketing Officer:

• Level 6 qualification in communications, marketing, or related field, or substantial experience in a multi-disciplinary communications/marketing role.
• Experience in campaign planning, delivery, and evaluation within a communications or marketing setting.
• Skilled in website content management and analytics, with experience using CMS tools and measuring performance against campaign goals.
• Strong research and data analysis skills to support service improvements.
• Awareness of current social and political issues impacting social housing and service delivery.
• Excellent communication and presentation skills, with the ability to adapt content for different audiences and accessibility needs

What you might be asking is, why work for us?

We are proud to put our people first! By joining Berneslai Homes, you will have access to a wide range of employee benefits including:

• Agile Working Packages
• Excellent Pension Scheme
• Discounted Gym Membership
• Health & Wellbeing Checks
• Fantastic Training and Development Opportunities

Further Information

You'll need to submit a PDF portfolio of work (up to 10 pages) to support your application. This can include campaigns and projects.

• We conduct spot checks for AI use in applications to ensure a fair and transparent recruitment process. If AI use is suspected, we may contact you to discuss it, which may result in your application being withdrawn.
• This post requires a Basic Criminal Record Check.
• CVs will not be accepted.

Berneslai Homes values diversity in its workforce and encourages applications from all sectors of the community.