Sales engineer

  • SER Limited
  • City, Birmingham
  • May 30, 2025
Full time Engineering

Job Description

SER-IN

Technical Sales Engineer - CNC Machine Tools
Location: Midlands / Hybrid
Basic Salary: Up to £55,000 Genuine OTE £100K+
Benefits: 5% Discount-Based Commission Scheme + Bonus + 33 Days Holiday + Pension + Company Car/Allowance + Laptop & Phone + Funded International Travel + Training + Career Progression

The Company:
This is a standout opportunity to join one of the most talked-about disruptors in the UK machine tool market. The business was founded just before MACH last year by three top-performing sales managers, who came together with a shared vision: to offer high-performance, affordable CNC machinery with a fresh, customer-first approach.

In just over a year, they've made a major impact-delivering an impressive volume of repeat business, building a loyal customer base, and exceeding all early sales expectations. The combination of competitive pricing, robust machine capabilities (with AOVs ranging from £35K to £250K), and a well-established service network of trusted subcontractors has earned them strong approval from customers across the UK.

Following this success, they are now seeking to expand their team with a Technical Sales Engineer to take ownership of the Midlands territory.

The Role:
This is a hands-on, autonomous sales role suited to someone with a strong CNC machining or tooling background, who enjoys consultative selling and is passionate about helping customers find the right solution.

  • Drive new business and develop the Midlands territory

  • Sell a full range of CNC machines:

    • Vertical Machining Centres

    • Turning Centres

    • 5-Axis Machining Centres

    • Sliding Head Lathes

    • Automation Solutions

  • Conduct customer visits, respond to inbound leads, and carry out on-site and showroom demonstrations

  • Represent SYIL UK at industry exhibitions and on international trips

  • Build and maintain long-term customer relationships

  • Report on pipeline activity and work closely with the wider team to support ongoing success

Key Requirements:

  • At least 3 years' experience in a technical sales role within CNC or machine tools

  • Strong machining knowledge with the ability to understand and demonstrate machine capabilities

  • Proven track record of achieving or exceeding sales targets

  • Excellent interpersonal and presentation skills

  • Willing to travel across the Midlands with occasional overseas visits

Why Join?

  • Be part of a fast-growing, agile company with major momentum in the UK market

  • Work alongside founders with a proven sales pedigree and supportive leadership

  • Benefit from a market-leading commission structure (up to 5%) with a genuine £100K+ OTE

  • Enjoy autonomy, flexibility, and real career progression in a high-performance environment

  • Sell a product that is exceeding customer expectations both in capability and value

To apply contact (url removed)