Retail Media Manager - CPD

Reporting directly to the Head of Retail Media, the Retail Media Manager will plan and execute bespoke customer-first marketing campaigns by translating business objectives into practical audiences, using 2nd and 3rd party data to drive personalisation and segmentation.

1. Drive Shopper Activation
2. Work with the Head of Retail Media to analyse shopper and category data to create and execute customer-centric marketing campaigns.
3. Collaborate with Experts: Work across EComm Media, eMerchandising, Commercial, Finance, and brand teams to deliver world-class retailer marketing campaigns.
4. Manage activation projects end-to-end, from insights generation using shopper data to building media strategies with the customer in mind.
5. Campaign Management: Brief designers, manage asset delivery, and coordinate pitches.

1. Media Planning: Develop full funnel omnichannel media plans, including writing and delivering briefs to agencies.
2. Media Analysis: Centralise campaign data, analyse efficiencies and results, and provide actionable insights for optimisation, presenting findings to senior stakeholders.
3. Share best practices and upskill teams to enhance digital engagement across UKI and globally.

1. Oversee the retailer event calendar for UKI, supporting 2025 planning with concepts, strategy, and campaign assets.
2. Critical Path Management: Collaborate with teams to ensure milestones are met and campaigns are delivered on time.
3. Manage budget tracking, working with finance to ensure alignment on investments and ROI.
4. Prepare presentations on activation plans for stakeholders.

• Experience in commercial, trade marketing, data insights, or media, with an openness to diverse skills and perspectives.
• Strong relationship-building skills internally and externally.
• A self-starter capable of identifying opportunities and acting quickly.
• Excellent problem-solving skills, autonomous work ethic, and ownership mindset.
• Effective time management and follow-up skills.
• An analytical mindset with the ability to manipulate large data sets.

Our industry-leading benefits include offers, financial advice, share options, pension plans, discounts on brands, private medical and dental insurance, gym memberships, mental health support, family and fertility leave, and leadership development programs.

L'Oréal operates in 150 markets, leading the beauty industry with €29 billion sales, committed to inclusivity and sustainability. Our brands include L'Oréal Paris, Maybelline, Garnier, NYX, and others, dedicated to democratizing beauty worldwide.

We promote diversity, equity, and inclusion in all employment practices. We value different backgrounds and perspectives, believing that our differences drive innovation and success.

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