Channel Marketing Manager

Channel Marketing Manager OTC pharmaceutical

£competitive hourly rate (on application) + min 9-month contract + 2 days office / 3 days WFH + immediate start + friendly and collaborative working environment + permanent opportunity after 6-9mths

We are looking to engage with a Channel Marketing Manager from a Pharma background to help a global pharmaceutical organisation drive their marketing strategy & initiatives across a portfolio of iconic OTC brands

Channel Marketing Manager remit:

• Responsible for supporting marketing strategy and leading the planning and execution of online and in-store promotional activations, including new product launches
• Manage POS critical path, ensuring timely delivery aligned with business objectives.
• Collaborate with account managers to implement retail activation plans and explore new opportunities.
• Ensure POS materials align with brand guidelines and marketing strategies.
• Oversee POS execution, from strategy and planning to approvals, production, and performance analysis.
• Lead agency relationships for POS artwork, printing, and fulfilment.
• Attend trade conferences to support account management, coordinating necessary materials.
• Manage storage agency (CPG) for marketing and trade materials.
• Monitor POS budget, ensuring all costs align with financial plans and providing reconciliation.
• Track live activations, their effectiveness, and competitive trade activities, sharing insights with key teams.
• Create quarterly trade marketing presentations, securing trade buyer buy-in for upcoming periods.

Channel Marketing Manager profile:

• Relevant Degree and / or Marketing related qualification (CIM)
• Strong OTC experience and familiarity with PAGB codes of practice and Veeva approval system.
• Experience working with retailer activation units such as Boots, Superdrug or others.
• Agency management, building strong relationships to ensure timely and effective deliverables.
• Strong organizational skills, including the ability to create and execute plans with contingencies.
• Budget management, including tracking spend, invoicing, and reconciliation.
• High attention to detail, ensuring assets meet high standards and are error-free before review.
• Results-driven mindset, focused on campaign performance and leveraging insights for future activations.
• Strong influencing skills, able to engage buyers, account managers, marketing teams, and internal stakeholders in decision-making.

This role is an exciting opportunity to take on a key position within the business on a temp basis with a view to permanency in the future, so if the above looks of interest, then please send us your profile and one of our consultants will be in touch