Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at .
WHAT MAKES US BURSON SPORT
We've been behind some of the most important campaigns, sponsorships and events in sport. From the biggest global moments to the celebrity and athlete names in the spotlight, we're always at the heart of the action. Reputation in sport today requires not only an expertise in sport but a deep understanding and hyper-sensitivity to the ever-changing world.
We are proud to work with the greatest players in sport globally - brands, organisations and sponsors - to realise the power of sport to build reputation, create value and drive change. Join us, a team of highly specialised experts who use intelligent technologies to design cut-through creative that helps brands and businesses build reputation in and through sport and its culture - so that they can lead today and into the future.
Below lists out more specific qualities and traits we are looking for in this role:
CLIENT:
- Passionate about storytelling and keen to help ideate compelling earned ideas for clients that can live across channels
- Is across the publishing landscape and can support on regular monitoring of client and competitor news
- Demonstrates interest in the cultural zeitgeist, with the ability to flag key trends and insights from various platforms
- Keen to learn and leverage internal web and social analytics monitoring tools (such as Signal and Brandwatch - training provided)
- Possesses strong writing skills that can be honed to create press releases, copy, reports, etc. in client tone of voice, to a high standard
- Has the potential to support on content creation; infographics and social media posts, demonstrating an understanding of the differences in style, tone and content
- Is keen to build and develop solid media, talent and influencer relationships - managing pro-active and reactive media requests and pitching stories
- Demonstrates strong administration skills, supporting on day-to-day client management tasks e.g. weekly reports, meeting preparation and scheduling
- Possesses impeccable attention to detail and can take ownership of tasks, whilst working with initiative
- Is excited to put all these skills into action across live events and moments - global and UK
COMMERCIAL:
- Can develop a basic understanding of the administrative and financial functions of account handling and contribute to these
- Is able to understand the commercial aspects of a client's programme, e.g. budgets, time needed to allocate to each client, flagging overage and underage
- Willing to research new business opportunities within existing accounts and help with the preparation of proposals, visuals, research and presentations
- Is interested to understand and communicate Burson's business offering, additional services and Global network
PEOPLE + CULTURE:
- An overall collaborative partner; works as an integral part of a dynamic team, as well as independently
- Is an active and enthusiastic team player who proactively assists members of the team in driving projects forward
- Can develop strong interpersonal communications, managing upwards effectively and helping to inspire and guide interns
DEVELOPMENT:
- We believe that true learning requires self-motivation and curiosity. You are encouraged to explore all aspects of society to learn, grow and inform your outlook.
- You are expected to:
- Consistently attend training courses arranged by the Learning and Development team as part of Burson's extensive training offering which aims to support your own professional development
- Be bold, brave and demonstrate curiosity, bringing the outside in
- You have a tenacious passion for communication, storytelling, and culture and can build strong relationships with clients, colleagues, stakeholders, and publishers.
- You are an enthusiastic team player who can demonstrate business acumen with excellent verbal and written skills, a strong writer and researcher who takes pride in their work.
- You are well organised and have excellent attention to detail, with the potential to work across multiple deadlines.
- Existing knowledge, experience and passion for sport is a plus but not essential.
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo's.
DE&I At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
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