Global Media Operations Associate Director

  • Group M Worldwide Inc.
  • Feb 16, 2025
Full time Advert / Media / Entertainment

Job Description

Global Media Operations Associate Director, Bayer

EssenceMediacom is GroupM's newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence's performance, data, analytics, and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP's consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our 'breakthrough' ambition is underpinned by our commitment to 'continuous learning.' We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients' businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world's leading communications specialists, with billings of more than US $21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.

Reports to: Bayer Global Ops & OMS Lead

Location: London

Role Overview:

We're seeking a highly organized and detail-oriented operations professional to oversee multi-market media operations and coordinate cross-functional workstreams. This role requires a proactive individual who thrives in a fast-paced environment, ensuring seamless communication and efficient execution of global media processes to regions and markets.

Key Responsibilities:

  1. Project Management: Coordinate and manage multi-market workstreams, ensuring tasks are delivered on time and meet high standards of quality.
  2. Stakeholder Coordination: Serve as the central contact point between external (clients & agency partners) and internal (EM Regions & Markets), across planning and buying, to maintain delivery of Global agenda and address client needs promptly.
  3. Process Implementation: Develop and maintain streamlined workflows to optimize communication and operational efficiency across teams.
  4. Data Reporting & Automation: Act as the key contact for global reporting queries (e.g. media data aggregation), working with data teams to automate reporting and enhance programmatic capabilities.
  5. Digital Tools & Systems: Support the global rollout of tech stacks (e.g. hero tools for audience and budget planning) and onboard new markets or team members.
  6. Measurement & Reporting: Explore and implement new measurement tools (e.g., ROI modeling, cross-screen analysis) to improve planning and output.
  7. Budget Management: Manage global fee budgeting processes, including roll-ups, billing, and tracking, to ensure financial accuracy.

Core Focus Areas:

  1. Efficient Delivery & WoW: Drive global team collaboration, stakeholder engagement, and operational efficiency through structured connects, efficient processes, and centralized resource management.
  2. Data & Technology: Collaborate with Choreograph to deliver the 2025 media aggregation program, ensuring efficient data management, automation, taxonomy evolution, and deployment of innovative tools like Open Media Studio and AI Assistants to drive operational innovation.
  3. Operational Excellence: Drive operational excellence by managing agency surveys, coordinating action plans to ensure client satisfaction and market progress.
  4. Commercial & Finance: Oversee global SOW scoping, costing, and compliance, ensuring alignment on additional scopes, tracking investments, and driving onboarding, training and compliance across regions.

Skills & Qualifications:

  1. Significant and relevant experience in project management, media operations, or a related field.
  2. Exceptional organizational skills with the ability to multitask and prioritize effectively.
  3. Strong attention to detail and a proactive, task-oriented mindset.
  4. Excellent communication and stakeholder management skills.
  5. Familiarity with media planning, buying, and digital tools is a plus.

What We're Looking For:

A driven individual with a passion for operational excellence, who can manage complex workflows and ensure seamless execution in a collaborative, multi-stakeholder environment.

About Bayer:

Bayer is a longstanding, top 10 global client for EssenceMediacom. With annual billings circa €800M+, our partnership spans 70 markets.

Our relationship focuses mostly on Consumer Health, one of 3 divisions within Bayer (others are Crop Science & Pharma), managing global iconic brands such as Bepathen / Canesten / Claritin / Aspirin / Berocca / Elevit / Redoxon / Supradryn.

Our Bayer Global transformation agenda () aims to help Bayer achieve their Road to Billions strategy of "Help billions of people live healthier lives with the most trusted self-care solutions."