Digital Marketing Associate - Growth, Marketing & Sales

Who You'll Work With

You will be based in our London office as part of our Growth, Marketing & Sales Practice. The practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics, and its mission is to help clients achieve marketing-driven profit growth. As a part of this practice, you'll focus on developing marketing and sales strategies for leading companies of all major industries, including consumer goods, financial services, retail, telecommunications, global energy & materials, and AI. Our clients benefit from our experience in core areas of marketing such as branding, pricing, customer experience, customer lifecycle management, customer insights, marketing ROI, digital marketing, insights & analytics, and sales & channel management. On a day-to-day basis, you will collaborate with colleagues from around the world as well as outside of the Growth, Marketing & Sales Practice to help leading organizations solve their most complex problems. From day one you will be exposed to senior McKinsey leaders and executive level clients, and will also have the opportunity to work on projects outside of the digital marketing space. Visit our website to find out more about our work and and how we help our clients .

Your impact within our firm

You will typically work in teams of 3-5 consultants and will be engaged in every aspect of the client project. Working hand-in-hand with clients from all major industries will be at the core of your responsibilities. You will deliver real impact by helping clients transform their marketing strategy and operations to power growth through digital expertise. In this role you'll support top organizations to leverage digital to deepen their connection with customers and to drive revenue growth quickly. This digital expertise can cut across campaigning, journey optimization, personalization, technology (MarTech/AdTech) and data/measurements. As an Associate, you will have an opportunity to build on your previous experience and as well as explore growth, marketing & sales topics that are new to you. You will receive exceptional training as well as frequent coaching and mentoring from colleagues on your teams. You will have a partner assigned to you to help navigate your career as well as up to five weeks of formal training in your first two years with McKinsey. Additionally, you'll receive guidance and support from your professional development team in the selection of client projects, helping you develop your skills and build your network. As a Digital Marketing Associate you will:

• Work with client teams to assess, strategize, and implement digital sales strategies. Identify and leverage growth opportunities to drive business objectives
• Manage and optimize launch campaigns across paid and owned channels; design and execute A/B tests to improve conversion rates and analyze performance metrics
• Help our clients develop the vision and execute on a plan to implement mar-tech and/or ad-tech platforms that will deliver enhanced customer experiences to attract and grow customers using digital marketing strategies and technology
• Apply your distinctive level of subject matter expertise to develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels
• Understand client needs to develop use cases and make decisions on an ambitious and visionary roadmap
• Size the use cases for business value and feasibility to deliver the most ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc.
• Gather and analyze information, synthesize complex data into clear, actionable insights, develop recommendations and present these both verbally and in writing (e.g., PowerPoint) to senior non-technical stakeholders

Your qualifications and skills

• Bachelor's degree in business, marketing or technology field; master's degree in these fields is a plus
• 5+ years of experience with end-to-end campaign management and media planning, preferably in MarTech and/or paid media environments
• Depth of experience in MarTech tools management and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning, reporting and dashboarding)
• Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area (preferably paid media and/ or MarTech)
• Understanding of customer experience delivery using personalization & automation supported by Marketing Technology (MarTech) stack
• Experience with digital products, and the ability to work with in-house teams and external agencies
• Can prioritize initiatives based on impact/effort in the context of the client's strategy and existing capabilities
• Entrepreneurial spirit, hands-on can-do attitude and a keen interest in proactively developing an important new suite of services and capabilities inside the firm
• Ability to work collaboratively in a team environment and with people at all levels in an organization
• Skills to communicate complex ideas effectively in English
• Willingness to travel