Social Media Marketing Specialist

Title: Social Media Marketing Specialist

Package: Up to 40,000 DOE + Bonus

Overview: This brand is rapidly growing in the Lash industry, taking the pro side of the industry by storm. They are looking for a strong individual to take over the social aspect of the business, growing brand awareness and executing strong brand strategies across multi- channels.

Responsibilities:

• Develop strategies to strengthen existing client relationships and cultivate new partnerships.
• Design and implement social media campaigns that align with business objectives, target audiences, and brand messaging.
• Oversee content creation and distribution during campaigns and events, ensuring timely execution.
• Use analytics tools to gather insights and identify trends, audience behaviour, and content performance.
• Regularly report on the performance of social media efforts and recommend adjustments based on data-driven insights.
• Develop compelling, shareable social media content that aligns with the brand voice and resonates with target audiences, working across TikTok, Instagram etc.
• Create offline marketing materials that complement digital campaigns and maintain brand consistency.
• Maintain a content calendar and ensure content is distributed across appropriate platforms at optimal times.

You are:

• 1-3 years of marketing experience in a lash / beauty company.
• BS/BA in Marketing or a related field of study.
• Excellent writing and communication skills.
• Creative mind, forward thinker.
• TikTok experience preferred.