Chief Marketing Officer (CMO), Multi-Sector Business Services Group - Hybrid Working from a Manchester HQ, 80,000 Basic plus Bonuses. A dynamic and rapidly expanding 400M+ business services group seeks a strategic and hands-on Chief Marketing Officer (CMO) to drive growth across its diverse portfolio of 18 companies, spanning Care, IT, Office, and Industrial sectors. Your Role as Chief Marketing Officer: We're looking for a Head of Marketing, Marketing Director or Chief Marketing Officer who can not only optimise performance but also forge strategic partnerships that unlock new revenue streams. You'll be instrumental in developing strategies to scale operations . This is your chance to lead and inspire a talented team covering design, content marketing, campaign planning, product marketing, analytics, and performance. You'll be responsible for efficiently allocating marketing spend and proving ROI , all while collaborating closely with sales to achieve shared business objectives. In Return, as the Chief Marketing Officer You Will Receive 80,000 Basic Salary. 100,000 with bonuses (uncapped potential). Hybrid working flexibility (3 days per week in Manchester HQ) Opportunity to significantly impact a rapidly growing organisation. What is Required to Apply for the Role of Chief Marketing Officer? A degree in Marketing, English, Business, Communications, or a related field. 7-10+ years of progressive marketing experience, including a proven track record in a senior leadership roles, i.e. Senior Marketing Manager, Marketing Director, Head of Marketing or Chief Marketing Officer (CMO) Expertise across all digital marketing channels, including content marketing, marketing automation, CRM (Salesforce), PPC, A/B testing, conversion rate optimisation, Google Analytics, and GTM strategy. A strategic mindset paired with a hands-on approach, comfortable in a fast-paced, agile environment. Exceptional leadership skills, with experience managing and inspiring multidisciplinary teams. Strong analytical capabilities, leveraging data and customer insights to inform and optimise marketing decisions. A compelling blend of commercial acumen and creative flair. Outstanding communication and stakeholder management abilities. To Apply to the Role of Chief Marketing Officer Email your CV to (url removed) This vacancy is being advertised by Aaron Wallis Recruitment and Training Limited operating as an Employment Agency, registered in England No. (phone number removed). View our Privacy Policy and Candidate Privacy Notice
May 30, 2025
Full time
Chief Marketing Officer (CMO), Multi-Sector Business Services Group - Hybrid Working from a Manchester HQ, 80,000 Basic plus Bonuses. A dynamic and rapidly expanding 400M+ business services group seeks a strategic and hands-on Chief Marketing Officer (CMO) to drive growth across its diverse portfolio of 18 companies, spanning Care, IT, Office, and Industrial sectors. Your Role as Chief Marketing Officer: We're looking for a Head of Marketing, Marketing Director or Chief Marketing Officer who can not only optimise performance but also forge strategic partnerships that unlock new revenue streams. You'll be instrumental in developing strategies to scale operations . This is your chance to lead and inspire a talented team covering design, content marketing, campaign planning, product marketing, analytics, and performance. You'll be responsible for efficiently allocating marketing spend and proving ROI , all while collaborating closely with sales to achieve shared business objectives. In Return, as the Chief Marketing Officer You Will Receive 80,000 Basic Salary. 100,000 with bonuses (uncapped potential). Hybrid working flexibility (3 days per week in Manchester HQ) Opportunity to significantly impact a rapidly growing organisation. What is Required to Apply for the Role of Chief Marketing Officer? A degree in Marketing, English, Business, Communications, or a related field. 7-10+ years of progressive marketing experience, including a proven track record in a senior leadership roles, i.e. Senior Marketing Manager, Marketing Director, Head of Marketing or Chief Marketing Officer (CMO) Expertise across all digital marketing channels, including content marketing, marketing automation, CRM (Salesforce), PPC, A/B testing, conversion rate optimisation, Google Analytics, and GTM strategy. A strategic mindset paired with a hands-on approach, comfortable in a fast-paced, agile environment. Exceptional leadership skills, with experience managing and inspiring multidisciplinary teams. Strong analytical capabilities, leveraging data and customer insights to inform and optimise marketing decisions. A compelling blend of commercial acumen and creative flair. Outstanding communication and stakeholder management abilities. To Apply to the Role of Chief Marketing Officer Email your CV to (url removed) This vacancy is being advertised by Aaron Wallis Recruitment and Training Limited operating as an Employment Agency, registered in England No. (phone number removed). View our Privacy Policy and Candidate Privacy Notice
We're on the hunt for a dynamic Digital Demand Generation Specialist to steer digital marketing endeavours for a growing B2B brand. Stationed at our bustling central London office, you will be at the forefront of digital pipeline generation and conversion by optimising current digital channels and exploring new avenues for lead generation. This is a unique opportunity to play a pivotal role in supercharging a key area of the business. You'll have the chance to work with a passionate and dedicated team, with ample resources and support from our senior leadership This role could be a landmark in your career, driving significant resource and activity investment and offering direct exposure to our senior leadership team. Key Responsibilities: Develop & Execute Strategy: Craft and refine a robust demand generation strategy that dovetails with our revenue and market ambitions. Campaign Ownership: Lead multi-channel digital campaigns, including paid search & social ads, email marketing, and SMS. Double down on successes and pivot when necessary. Lead Nurturing & Conversion: Partner with the CMO and the current marketing team to create lead nurturing programmes and retargeting strategies to prospects through the sales funnel to conversion. Performance Tracking & Reporting: Leverage your preferred analytics tools (Google Analytics, Funnel, Mixpanel, etc.) to monitor, analyze, and enhance campaign performance, ensuring maximum ROI. Budget Management: Oversee the demand generation budget in close collaboration with the CMO and CFO, maximising efficiency and cost-effectiveness while maintaining a high-quality pipeline. Team Collaboration: Work with the sales, branding, content & creative, and product marketing teams to guarantee unified execution. Requirements: Experience: Minimum 3+ years in demand generation, growth marketing, or digital marketing within a B2B or B2C SaaS subscription setting. Strategic & Tactical: Adept at balancing long-term strategic goals with day-to-day tactical initiatives. Tech Savvy: Proficient in using marketing automation platforms and analytics tools. Analytical Prowess: Strong analytical skills with the ability to turn data into actionable insights. Collaborative Spirit: Proven experience working closely with sales, product marketing, and branding teams to drive integrated campaigns. Creative Thinker: Ability to think outside the box and innovate while remaining results-focused. Communication Skills: Excellent written and oral English communication skills with meticulous attention to detail. Location: Central London Department: Digital Marketing Reporting to: Chief Marketing Officer If you're ready to make a lasting impact and drive substantial growth, we'd love to hear from you!
Feb 17, 2025
Full time
We're on the hunt for a dynamic Digital Demand Generation Specialist to steer digital marketing endeavours for a growing B2B brand. Stationed at our bustling central London office, you will be at the forefront of digital pipeline generation and conversion by optimising current digital channels and exploring new avenues for lead generation. This is a unique opportunity to play a pivotal role in supercharging a key area of the business. You'll have the chance to work with a passionate and dedicated team, with ample resources and support from our senior leadership This role could be a landmark in your career, driving significant resource and activity investment and offering direct exposure to our senior leadership team. Key Responsibilities: Develop & Execute Strategy: Craft and refine a robust demand generation strategy that dovetails with our revenue and market ambitions. Campaign Ownership: Lead multi-channel digital campaigns, including paid search & social ads, email marketing, and SMS. Double down on successes and pivot when necessary. Lead Nurturing & Conversion: Partner with the CMO and the current marketing team to create lead nurturing programmes and retargeting strategies to prospects through the sales funnel to conversion. Performance Tracking & Reporting: Leverage your preferred analytics tools (Google Analytics, Funnel, Mixpanel, etc.) to monitor, analyze, and enhance campaign performance, ensuring maximum ROI. Budget Management: Oversee the demand generation budget in close collaboration with the CMO and CFO, maximising efficiency and cost-effectiveness while maintaining a high-quality pipeline. Team Collaboration: Work with the sales, branding, content & creative, and product marketing teams to guarantee unified execution. Requirements: Experience: Minimum 3+ years in demand generation, growth marketing, or digital marketing within a B2B or B2C SaaS subscription setting. Strategic & Tactical: Adept at balancing long-term strategic goals with day-to-day tactical initiatives. Tech Savvy: Proficient in using marketing automation platforms and analytics tools. Analytical Prowess: Strong analytical skills with the ability to turn data into actionable insights. Collaborative Spirit: Proven experience working closely with sales, product marketing, and branding teams to drive integrated campaigns. Creative Thinker: Ability to think outside the box and innovate while remaining results-focused. Communication Skills: Excellent written and oral English communication skills with meticulous attention to detail. Location: Central London Department: Digital Marketing Reporting to: Chief Marketing Officer If you're ready to make a lasting impact and drive substantial growth, we'd love to hear from you!
THE CARWOW GROUP Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer. What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. WHY JOIN US? We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans! As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers. Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!). Our team of 600 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! THE ROLE Our high-growth automotive tech scale-up is seeking a hands-on Commercial Finance Manager to support the next phase of rapid expansion. Backed by a recent $52m investment, we're building a best-in-class commercial finance function to support our ambitious growth plans. You'll be responsible for partnering with the impressive Chief Customer & Marketing Officer (CCMO) who is responsible for the largest cost base in the business, the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units. You will provide best in class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast-paced environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you. WHAT YOU'LL DO Partner with the CCMO to ensure deep understanding of their P&L and implications of decisions as we navigate ambitious growth plans Hold the CCMO accountable for our long run marketing spend & marketing team efficiency goals, as determined by the long term plan Be the conduit between Group FP&A and the Customer & Marketing ensuring they are aligned on forecast expectations Use financial & commercial acumen to support strategic decision in the marketing org Champion customer metrics in the business Financial support on tactical marketing spend decisions COMPETENCIES Senior Stakeholder Management, Influence & Negotiation: Relationship building & executive maturity to effectively challenge stakeholders to influence decision-making and challenge assumptions diplomatically Modelling & Analytics: Tech savvy & competent in best-in-class analytical methods & software Communication: Effective written and verbal communication & ability to clearly communicate complex financial information Strategic Vision: A good understanding of the broader business strategy and market dynamics Commercial Acumen: In-depth understanding of the business & market to connect risk & ops and support informed decisions Agile & Curious: Embrace change & leverage technology to improve processes & creative problem-solving SPECIFIC KNOWLEDGE & EXPERIENCE Customer Economics: Comprehensive understanding of customer definitions, CAC & LTV and using it as a conduit for growth Paid Marketing: Understanding of digital marketing including attribution methodologies, return metrics and the implications of decision making on the P&L Marketing Funnel: Knowledge of the marketing funnel and application to a consumer facing marketplace business NICE TO HAVE Cohort Modelling & experience with Market Mix Models Partnered with the CMO or senior stakeholder in the marketing sector Exposure to the media planning market & the dynamics of the key players WHAT YOU'LL NEED A positive & energetic individual who can thrive in a high-growth & exciting work environment An experienced finance business partner with a track record of fostering valuable, cross-functional relationships - experience in partnering with a senior marketing leader is a bonus Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions Experience with marketing analytics, performance marketing & customer metrics (LTV, CAC) in a platform business is a strong advantage Critical thinker who can use analytical techniques to dive into the detail, draw informed decisions, and then zoom out to provide commercially minded recommendations Advanced financial modelling & presentation building, use of Google's Suite is a bonus Experience in a fast growth marketplace business with exposure to paid marketing is an advantage Qualified accountant with extensive post-qualification experience 4-5 years HIRING PROCESS Virtual Talent Screen with Talent Partner 1hr virtual or in-person interview - Experience & Values 2hr in-person Analytical Exercise & Interview 24hr Case Study exercise then 1hr in person presenting your results WHAT'S IN IT FOR YOU Hybrid working that works around you Competitive salary to fund that dream holiday to Bali Share options - when we thrive, so do you! Vitality Private Healthcare, for peace of mind Monthly coaching sessions with Spill - our mental wellbeing partner Enhanced holiday package, plus bank holidays 28 days of holiday 1 day for your wedding 1 day off when you move house - because moving's hard enough without work! 2 extra days on your third year anniversary 5 extra days on your tenth year anniversary Option to buy 3 extra days of holiday per year Work from abroad for a month (due to popular demand, this offer excludes the moon). Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies The latest tech (Macbook or Surface) Up to £500/€550 home office allowance for that massage chair you've been talking about A generous learning and development budget to help you master your craft Regular social events: tech lunch's, coffee with the exec sessions, book clubs, social events/anything else you pester us for Refer a friend, get paid. Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Feb 17, 2025
Full time
THE CARWOW GROUP Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer. What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. WHY JOIN US? We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans! As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers. Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!). Our team of 600 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! THE ROLE Our high-growth automotive tech scale-up is seeking a hands-on Commercial Finance Manager to support the next phase of rapid expansion. Backed by a recent $52m investment, we're building a best-in-class commercial finance function to support our ambitious growth plans. You'll be responsible for partnering with the impressive Chief Customer & Marketing Officer (CCMO) who is responsible for the largest cost base in the business, the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units. You will provide best in class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast-paced environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you. WHAT YOU'LL DO Partner with the CCMO to ensure deep understanding of their P&L and implications of decisions as we navigate ambitious growth plans Hold the CCMO accountable for our long run marketing spend & marketing team efficiency goals, as determined by the long term plan Be the conduit between Group FP&A and the Customer & Marketing ensuring they are aligned on forecast expectations Use financial & commercial acumen to support strategic decision in the marketing org Champion customer metrics in the business Financial support on tactical marketing spend decisions COMPETENCIES Senior Stakeholder Management, Influence & Negotiation: Relationship building & executive maturity to effectively challenge stakeholders to influence decision-making and challenge assumptions diplomatically Modelling & Analytics: Tech savvy & competent in best-in-class analytical methods & software Communication: Effective written and verbal communication & ability to clearly communicate complex financial information Strategic Vision: A good understanding of the broader business strategy and market dynamics Commercial Acumen: In-depth understanding of the business & market to connect risk & ops and support informed decisions Agile & Curious: Embrace change & leverage technology to improve processes & creative problem-solving SPECIFIC KNOWLEDGE & EXPERIENCE Customer Economics: Comprehensive understanding of customer definitions, CAC & LTV and using it as a conduit for growth Paid Marketing: Understanding of digital marketing including attribution methodologies, return metrics and the implications of decision making on the P&L Marketing Funnel: Knowledge of the marketing funnel and application to a consumer facing marketplace business NICE TO HAVE Cohort Modelling & experience with Market Mix Models Partnered with the CMO or senior stakeholder in the marketing sector Exposure to the media planning market & the dynamics of the key players WHAT YOU'LL NEED A positive & energetic individual who can thrive in a high-growth & exciting work environment An experienced finance business partner with a track record of fostering valuable, cross-functional relationships - experience in partnering with a senior marketing leader is a bonus Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions Experience with marketing analytics, performance marketing & customer metrics (LTV, CAC) in a platform business is a strong advantage Critical thinker who can use analytical techniques to dive into the detail, draw informed decisions, and then zoom out to provide commercially minded recommendations Advanced financial modelling & presentation building, use of Google's Suite is a bonus Experience in a fast growth marketplace business with exposure to paid marketing is an advantage Qualified accountant with extensive post-qualification experience 4-5 years HIRING PROCESS Virtual Talent Screen with Talent Partner 1hr virtual or in-person interview - Experience & Values 2hr in-person Analytical Exercise & Interview 24hr Case Study exercise then 1hr in person presenting your results WHAT'S IN IT FOR YOU Hybrid working that works around you Competitive salary to fund that dream holiday to Bali Share options - when we thrive, so do you! Vitality Private Healthcare, for peace of mind Monthly coaching sessions with Spill - our mental wellbeing partner Enhanced holiday package, plus bank holidays 28 days of holiday 1 day for your wedding 1 day off when you move house - because moving's hard enough without work! 2 extra days on your third year anniversary 5 extra days on your tenth year anniversary Option to buy 3 extra days of holiday per year Work from abroad for a month (due to popular demand, this offer excludes the moon). Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies The latest tech (Macbook or Surface) Up to £500/€550 home office allowance for that massage chair you've been talking about A generous learning and development budget to help you master your craft Regular social events: tech lunch's, coffee with the exec sessions, book clubs, social events/anything else you pester us for Refer a friend, get paid. Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
The Marketing Director has a critical role in the development of brand strategy, taking overall accountability for the development, maintenance, and growth of the TLG brand portfolio. The person in this role will be responsible for all brand and marketing propositions and delivery of key revenue growth and budget management. The Marketing Director is responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, lead quality, business plans, revenue forecasts, and ROI) for all current and new revenue generation initiatives and campaigns (via all online and offline marketing channels). The Marketing Director will work with the College Managing Director, Chief Marketing Officer, and Co-CEOs to agree and lead on revenue and student generation targets of the brand/product; and regularly report on the performance of set targets for the Marketing Team (Affiliate, Digital, Offline, and Social), as well as working alongside the Direct Sales Teams against such agreed targets. They will also develop, report, and manage a pipeline of opportunities in accordance with the marketing growth strategy and liaise with all relevant stakeholders and marketing team(s) to ensure that all activities are carried out profitably and all campaigns are optimized to ensure lead quality, ensuring all deadlines are met. They will also ensure continued alignment with the budget, lead and student targets as well as with all agreed SLA's and KPI's and in accordance with brand requirements. The Marketing Director will ensure accurate and standardized reporting is carried out and will develop and maintain relationships with internal and external stakeholders to ensure their appropriate involvement during each stage of the marketing process as well as to identify, agree, and implement an integrated marketing plan to foster an effective marketing approach. In addition to the responsibilities listed above, from time to time there may be a requirement to perform other duties as outlined by the Managing Director, CMO, & Co-CEOs. Key Responsibilities: Delivering and enhancing a comprehensive and aligned strategic Marketing Plan, and implement such Marketing Plans with the support of relevant services team(s) across all marketing channels. Managing the Marketing budget for all marketing activities with a focus on lead generation, conversion, and meeting all student and revenue targets, with focus on effective and profitable targeting through the funnel. Enhancing 'Customer Relationship Management' processes and technologies. Ensuring all brand and marketing activities are aligned to the overall strategy, including nurturing, go-to-market optimization, and improving efficiencies. Increasing brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media. Reviewing and where necessary agreeing relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity, and lead generation. Overseeing the effective development of the TLG marketing team to ensure that they hold a solid knowledge and understanding of the company's product portfolio and are effectively utilizing all marketing channels, in line with KPI's and lead and revenue targets. Agreeing on marketing forecasts and team targets across a 12-month period and to align the business plan accordingly, responding to market forces. Managing commercial relationships with external parties, reviewing contracts, and ensuring value for money across all activities.
Feb 13, 2025
Full time
The Marketing Director has a critical role in the development of brand strategy, taking overall accountability for the development, maintenance, and growth of the TLG brand portfolio. The person in this role will be responsible for all brand and marketing propositions and delivery of key revenue growth and budget management. The Marketing Director is responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, lead quality, business plans, revenue forecasts, and ROI) for all current and new revenue generation initiatives and campaigns (via all online and offline marketing channels). The Marketing Director will work with the College Managing Director, Chief Marketing Officer, and Co-CEOs to agree and lead on revenue and student generation targets of the brand/product; and regularly report on the performance of set targets for the Marketing Team (Affiliate, Digital, Offline, and Social), as well as working alongside the Direct Sales Teams against such agreed targets. They will also develop, report, and manage a pipeline of opportunities in accordance with the marketing growth strategy and liaise with all relevant stakeholders and marketing team(s) to ensure that all activities are carried out profitably and all campaigns are optimized to ensure lead quality, ensuring all deadlines are met. They will also ensure continued alignment with the budget, lead and student targets as well as with all agreed SLA's and KPI's and in accordance with brand requirements. The Marketing Director will ensure accurate and standardized reporting is carried out and will develop and maintain relationships with internal and external stakeholders to ensure their appropriate involvement during each stage of the marketing process as well as to identify, agree, and implement an integrated marketing plan to foster an effective marketing approach. In addition to the responsibilities listed above, from time to time there may be a requirement to perform other duties as outlined by the Managing Director, CMO, & Co-CEOs. Key Responsibilities: Delivering and enhancing a comprehensive and aligned strategic Marketing Plan, and implement such Marketing Plans with the support of relevant services team(s) across all marketing channels. Managing the Marketing budget for all marketing activities with a focus on lead generation, conversion, and meeting all student and revenue targets, with focus on effective and profitable targeting through the funnel. Enhancing 'Customer Relationship Management' processes and technologies. Ensuring all brand and marketing activities are aligned to the overall strategy, including nurturing, go-to-market optimization, and improving efficiencies. Increasing brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media. Reviewing and where necessary agreeing relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity, and lead generation. Overseeing the effective development of the TLG marketing team to ensure that they hold a solid knowledge and understanding of the company's product portfolio and are effectively utilizing all marketing channels, in line with KPI's and lead and revenue targets. Agreeing on marketing forecasts and team targets across a 12-month period and to align the business plan accordingly, responding to market forces. Managing commercial relationships with external parties, reviewing contracts, and ensuring value for money across all activities.
Grow an established tech events brand into something even bigger Marketing leadership role for strategic, impactful and creative personality About Our Client My client is a leading tech events company at the forefront of innovation, specializing in cutting-edge conferences and expos across AI, big data, blockchain and cloud computing in several international hot spots. These events attract top industry leaders, innovators, and enthusiasts from around the globe, creating unparalleled networking and learning opportunities. We are seeking a dynamic and visionary Chief Marketing Officer (m/f/d) to lead the company's marketing efforts and drive the growth of the brand. The ideal candidate will be a strategic thinker with a proven track record in marketing leadership, particularly within the tech industry. Job Description Develop and execute comprehensive marketing strategies for a leading but growing tech events series Lead a high-performing marketing team, fostering creativity and innovation Drive brand awareness and engagement through digital marketing, social media, and content marketing Collaborate with cross-functional teams to ensure cohesive and impactful marketing campaigns Analyze market trends and competitor activities to identify growth opportunities Manage marketing budgets and optimize ROI on marketing spend Represent the company at industry events and build strong relationships with key stakeholders The Successful Applicant Proven experience as a CMO or in a senior marketing leadership role Experience within the tech industry is a mandatory prerequisite for this role Strong understanding of AI, machine learning, blockchain, big data, and cloud computing Exceptional strategic thinking and analytical skills Excellent communication and leadership abilities Ability to thrive in a fast-paced, dynamic environment Willingness to travel as needed to attend and support events What's on Offer Be part of a leading tech events company shaping the future of technology Work with a passionate and innovative team Enjoy the flexibility of remote work with the opportunity to be based in vibrant European cities Competitive salary and benefits package
Feb 10, 2025
Full time
Grow an established tech events brand into something even bigger Marketing leadership role for strategic, impactful and creative personality About Our Client My client is a leading tech events company at the forefront of innovation, specializing in cutting-edge conferences and expos across AI, big data, blockchain and cloud computing in several international hot spots. These events attract top industry leaders, innovators, and enthusiasts from around the globe, creating unparalleled networking and learning opportunities. We are seeking a dynamic and visionary Chief Marketing Officer (m/f/d) to lead the company's marketing efforts and drive the growth of the brand. The ideal candidate will be a strategic thinker with a proven track record in marketing leadership, particularly within the tech industry. Job Description Develop and execute comprehensive marketing strategies for a leading but growing tech events series Lead a high-performing marketing team, fostering creativity and innovation Drive brand awareness and engagement through digital marketing, social media, and content marketing Collaborate with cross-functional teams to ensure cohesive and impactful marketing campaigns Analyze market trends and competitor activities to identify growth opportunities Manage marketing budgets and optimize ROI on marketing spend Represent the company at industry events and build strong relationships with key stakeholders The Successful Applicant Proven experience as a CMO or in a senior marketing leadership role Experience within the tech industry is a mandatory prerequisite for this role Strong understanding of AI, machine learning, blockchain, big data, and cloud computing Exceptional strategic thinking and analytical skills Excellent communication and leadership abilities Ability to thrive in a fast-paced, dynamic environment Willingness to travel as needed to attend and support events What's on Offer Be part of a leading tech events company shaping the future of technology Work with a passionate and innovative team Enjoy the flexibility of remote work with the opportunity to be based in vibrant European cities Competitive salary and benefits package
Grow an established tech events brand into something even bigger Marketing leadership role for strategic, impactful and creative personality About Our Client My client is a leading tech events company at the forefront of innovation, specializing in cutting-edge conferences and expos across AI, big data, blockchain and cloud computing in several international hot spots. These events attract top industry leaders, innovators, and enthusiasts from around the globe, creating unparalleled networking and learning opportunities. We are seeking a dynamic and visionary Chief Marketing Officer (m/f/d) to lead the company's marketing efforts and drive the growth of the brand. The ideal candidate will be a strategic thinker with a proven track record in marketing leadership, particularly within the tech industry. Job Description Develop and execute comprehensive marketing strategies for a leading but growing tech events series Lead a high-performing marketing team, fostering creativity and innovation Drive brand awareness and engagement through digital marketing, social media, and content marketing Collaborate with cross-functional teams to ensure cohesive and impactful marketing campaigns Analyze market trends and competitor activities to identify growth opportunities Manage marketing budgets and optimize ROI on marketing spend Represent the company at industry events and build strong relationships with key stakeholders The Successful Applicant Proven experience as a CMO or in a senior marketing leadership role Experience within the tech industry is a mandatory prerequisite for this role Strong understanding of AI, machine learning, blockchain, big data, and cloud computing Exceptional strategic thinking and analytical skills Excellent communication and leadership abilities Ability to thrive in a fast-paced, dynamic environment Willingness to travel as needed to attend and support events What's on Offer Be part of a leading tech events company shaping the future of technology Work with a passionate and innovative team Enjoy the flexibility of remote work with the opportunity to be based in vibrant European cities Competitive salary and benefits package
Feb 10, 2025
Full time
Grow an established tech events brand into something even bigger Marketing leadership role for strategic, impactful and creative personality About Our Client My client is a leading tech events company at the forefront of innovation, specializing in cutting-edge conferences and expos across AI, big data, blockchain and cloud computing in several international hot spots. These events attract top industry leaders, innovators, and enthusiasts from around the globe, creating unparalleled networking and learning opportunities. We are seeking a dynamic and visionary Chief Marketing Officer (m/f/d) to lead the company's marketing efforts and drive the growth of the brand. The ideal candidate will be a strategic thinker with a proven track record in marketing leadership, particularly within the tech industry. Job Description Develop and execute comprehensive marketing strategies for a leading but growing tech events series Lead a high-performing marketing team, fostering creativity and innovation Drive brand awareness and engagement through digital marketing, social media, and content marketing Collaborate with cross-functional teams to ensure cohesive and impactful marketing campaigns Analyze market trends and competitor activities to identify growth opportunities Manage marketing budgets and optimize ROI on marketing spend Represent the company at industry events and build strong relationships with key stakeholders The Successful Applicant Proven experience as a CMO or in a senior marketing leadership role Experience within the tech industry is a mandatory prerequisite for this role Strong understanding of AI, machine learning, blockchain, big data, and cloud computing Exceptional strategic thinking and analytical skills Excellent communication and leadership abilities Ability to thrive in a fast-paced, dynamic environment Willingness to travel as needed to attend and support events What's on Offer Be part of a leading tech events company shaping the future of technology Work with a passionate and innovative team Enjoy the flexibility of remote work with the opportunity to be based in vibrant European cities Competitive salary and benefits package
We are seeking a highly experienced Chief Marketing Officer (CMO) to join our team as a consultant. The ideal candidate will provide strategic leadership and expertise in developing and executing innovative marketing strategies to drive growth and enhance brand presence. This role requires a deep understanding of market dynamics, consumer behavior, and digital marketing trends, with specific experience in B2B, SaaS, Fintech, and Regtech industries. Key Responsibilities Strategic Planning: Develop and implement comprehensive marketing strategies that align with the company's business goals and objectives. Market Analysis: Conduct market research and competitive analysis to identify opportunities and threats and adjust strategies accordingly. Brand Management: Oversee the development and management of the company's brand identity, ensuring consistency across all channels. Digital Marketing: Lead the execution of digital marketing campaigns, including SEO, PPC, social media, and content marketing. Performance Tracking: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and make data-driven decisions. Team Leadership: Provide guidance and support to the marketing team, fostering a collaborative and high-performance environment. Stakeholder Communication: Collaborate with senior management and other departments to ensure alignment and integration of marketing strategies. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effectiveness. Qualifications Experience: Proven experience as a CMO, VP of Marketing, or similar leadership role with a track record of successful marketing strategy development and execution. Experience in B2B, SaaS, Fintech, and Regtech industries is highly preferred. Education : Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus. Skills: Strong strategic thinking, analytical, and problem-solving skills and proficiency in digital marketing tools and platforms. Industry Expertise: Demonstrated experience in B2B marketing, with a strong understanding of SaaS, Fintech, and Regtech sectors. Leadership: Demonstrated ability to lead and inspire teams, manage multiple projects, and drive results. Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to various stakeholders.
Feb 02, 2025
Full time
We are seeking a highly experienced Chief Marketing Officer (CMO) to join our team as a consultant. The ideal candidate will provide strategic leadership and expertise in developing and executing innovative marketing strategies to drive growth and enhance brand presence. This role requires a deep understanding of market dynamics, consumer behavior, and digital marketing trends, with specific experience in B2B, SaaS, Fintech, and Regtech industries. Key Responsibilities Strategic Planning: Develop and implement comprehensive marketing strategies that align with the company's business goals and objectives. Market Analysis: Conduct market research and competitive analysis to identify opportunities and threats and adjust strategies accordingly. Brand Management: Oversee the development and management of the company's brand identity, ensuring consistency across all channels. Digital Marketing: Lead the execution of digital marketing campaigns, including SEO, PPC, social media, and content marketing. Performance Tracking: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and make data-driven decisions. Team Leadership: Provide guidance and support to the marketing team, fostering a collaborative and high-performance environment. Stakeholder Communication: Collaborate with senior management and other departments to ensure alignment and integration of marketing strategies. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effectiveness. Qualifications Experience: Proven experience as a CMO, VP of Marketing, or similar leadership role with a track record of successful marketing strategy development and execution. Experience in B2B, SaaS, Fintech, and Regtech industries is highly preferred. Education : Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus. Skills: Strong strategic thinking, analytical, and problem-solving skills and proficiency in digital marketing tools and platforms. Industry Expertise: Demonstrated experience in B2B marketing, with a strong understanding of SaaS, Fintech, and Regtech sectors. Leadership: Demonstrated ability to lead and inspire teams, manage multiple projects, and drive results. Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to various stakeholders.
Aurum Solutions is a fast-growing software company specialised in data-matching and exception management software. We are committed to delivering world-class software, develop industry-leading solutions and establish productive long-standing partnerships with our clients. We have a global client base across multiple industries with a focus on Financial Services & Fintech, Insurance & Insurtech, e-Commerce, and iGaming. We are seeking an experienced, and dynamic Chief Marketing Officer (CMO) to lead Aurum's marketing strategy and brand positioning as we continue our growth journey. This pivotal role requires a creative leader with a proven ability to align marketing initiatives with overall business goals, drive customer acquisition, and strengthen our market presence. As CMO, you will report directly to the CEO and be responsible for crafting and executing a comprehensive marketing strategy that drives revenue, builds brand equity, and fosters customer loyalty. You will work closely with the product, sales, and customer success teams to ensure seamless alignment of marketing initiatives with business objectives. Key responsibilities Strategic Marketing Leadership Develop and execute a holistic marketing strategy aligned with Aurum's growth objectives, targeting global markets with tailored campaigns. Continue to develop our high-performing team that champions creativity, data-driven decision-making, and results. Monitor industry trends and competitor activities to ensure Aurum's marketing strategies remain competitive and forward-thinking. Brand Building and Market Positioning Oversee the evolution and management of the Aurum brand, ensuring consistent messaging and strong positioning in the marketplace. Build thought leadership initiatives to establish Aurum as a trusted authority in the fintech and software spaces, leveraging public relations, content marketing, and partnerships. Develop and implement strategies to strengthen Aurum's employer brand to attract top talent. Digital Marketing and Demand Generation Drive customer acquisition and lead generation through innovative and effective digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email marketing. Utilise data analytics to optimise marketing performance, improve ROI, and provide actionable insights for decision-making. Partner with the sales team to ensure alignment on lead nurturing, qualification processes, and customer conversion strategies. Customer-Centric Growth Collaborate with the product team to integrate customer feedback into marketing initiatives and align campaigns with product launches and enhancements. Develop marketing strategies that enhance customer retention, increase lifetime value, and drive advocacy. Champion a customer-first mindset across the organisation, ensuring that marketing initiatives resonate with client needs and expectations. Innovation and Thought Leadership Drive innovation within the marketing department, leveraging emerging technologies, tools, and platforms to enhance efficiency and engagement. Represent Aurum Solutions at industry events, conferences, and webinars, positioning the company as a forward-thinking leader in the market. Establish strategic partnerships with external agencies and influencers to amplify the reach and impact of marketing initiatives. About you Bachelor's degree in Marketing, Business, or a related discipline. 5 years of proven experience in a senior marketing leadership role within the Fintech industry. 10 years of proven experience in B2B Marketing particularly within Financial Services or SaaS. Knowledge of payments, accounting, or fintech ecosystems. Exceptional strategic thinking, with a strong ability to connect marketing strategies to overarching business goals. Demonstrable success in driving brand growth, customer acquisition, and revenue generation through marketing initiatives. Expertise in digital marketing, data analytics, and marketing automation platforms. Strong leadership skills, with experience building and managing high-performing teams. Outstanding communication, stakeholder management, and interpersonal skills. A creative mindset with a passion for innovation and excellence in marketing. Nice to have Competitive salary with a Share Option Scheme. Regular company social activities, team-building events, and a fun work environment. Ongoing training and development. Great offices to work at in the heart of Reading town centre. Free Gym membership. Cycle to work scheme. Learning opportunities and experience in a fast-growing company. Opportunity to work with passionate people. 25 days annual leave, employer pension contribution and death in service insurance. Apply Now Let's build the future of reconciliation together.
Jan 26, 2025
Full time
Aurum Solutions is a fast-growing software company specialised in data-matching and exception management software. We are committed to delivering world-class software, develop industry-leading solutions and establish productive long-standing partnerships with our clients. We have a global client base across multiple industries with a focus on Financial Services & Fintech, Insurance & Insurtech, e-Commerce, and iGaming. We are seeking an experienced, and dynamic Chief Marketing Officer (CMO) to lead Aurum's marketing strategy and brand positioning as we continue our growth journey. This pivotal role requires a creative leader with a proven ability to align marketing initiatives with overall business goals, drive customer acquisition, and strengthen our market presence. As CMO, you will report directly to the CEO and be responsible for crafting and executing a comprehensive marketing strategy that drives revenue, builds brand equity, and fosters customer loyalty. You will work closely with the product, sales, and customer success teams to ensure seamless alignment of marketing initiatives with business objectives. Key responsibilities Strategic Marketing Leadership Develop and execute a holistic marketing strategy aligned with Aurum's growth objectives, targeting global markets with tailored campaigns. Continue to develop our high-performing team that champions creativity, data-driven decision-making, and results. Monitor industry trends and competitor activities to ensure Aurum's marketing strategies remain competitive and forward-thinking. Brand Building and Market Positioning Oversee the evolution and management of the Aurum brand, ensuring consistent messaging and strong positioning in the marketplace. Build thought leadership initiatives to establish Aurum as a trusted authority in the fintech and software spaces, leveraging public relations, content marketing, and partnerships. Develop and implement strategies to strengthen Aurum's employer brand to attract top talent. Digital Marketing and Demand Generation Drive customer acquisition and lead generation through innovative and effective digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email marketing. Utilise data analytics to optimise marketing performance, improve ROI, and provide actionable insights for decision-making. Partner with the sales team to ensure alignment on lead nurturing, qualification processes, and customer conversion strategies. Customer-Centric Growth Collaborate with the product team to integrate customer feedback into marketing initiatives and align campaigns with product launches and enhancements. Develop marketing strategies that enhance customer retention, increase lifetime value, and drive advocacy. Champion a customer-first mindset across the organisation, ensuring that marketing initiatives resonate with client needs and expectations. Innovation and Thought Leadership Drive innovation within the marketing department, leveraging emerging technologies, tools, and platforms to enhance efficiency and engagement. Represent Aurum Solutions at industry events, conferences, and webinars, positioning the company as a forward-thinking leader in the market. Establish strategic partnerships with external agencies and influencers to amplify the reach and impact of marketing initiatives. About you Bachelor's degree in Marketing, Business, or a related discipline. 5 years of proven experience in a senior marketing leadership role within the Fintech industry. 10 years of proven experience in B2B Marketing particularly within Financial Services or SaaS. Knowledge of payments, accounting, or fintech ecosystems. Exceptional strategic thinking, with a strong ability to connect marketing strategies to overarching business goals. Demonstrable success in driving brand growth, customer acquisition, and revenue generation through marketing initiatives. Expertise in digital marketing, data analytics, and marketing automation platforms. Strong leadership skills, with experience building and managing high-performing teams. Outstanding communication, stakeholder management, and interpersonal skills. A creative mindset with a passion for innovation and excellence in marketing. Nice to have Competitive salary with a Share Option Scheme. Regular company social activities, team-building events, and a fun work environment. Ongoing training and development. Great offices to work at in the heart of Reading town centre. Free Gym membership. Cycle to work scheme. Learning opportunities and experience in a fast-growing company. Opportunity to work with passionate people. 25 days annual leave, employer pension contribution and death in service insurance. Apply Now Let's build the future of reconciliation together.
CHIEF MARKETING OFFICER (CMO) - MANCHESTER - HYBRID You will be responsible for acquiring and retaining supporters and growing the brand through strategic Digital Marketing. The CMO will oversee the ongoing development and governance of the brand and solidify the company's reputation as a respected and admired brand. Our candidate is looking for someone with a digital background, who is excellent with performance-based marketing, and is comfortable with all things data and strategy. Do you think you've got what it takes to lead a team of 16 marketing professionals and have both strategic thinking and a hands-on management style to transform the company's marketing efforts? RESPONSIBILITIES Lead the marketing strategies to achieve customer and commercial growth targets Collaborate with the product team to test new propositions to increase customer lifetime value. Design and execute successful campaigns Work with the partnerships and evaluate new opportunities Oversee and prioritize marketing activities to ensure cohesive and effective delivery Effectively track data Take ultimate responsibility for the brand and ensure consistency with brand guidelines SKILLS AND EXPERIENCE Significant experience and evidence of managing a high-growth B2C online model Most likely a data-driven marketer with huge amounts of experience with marketing strategies Experience on all social media channels including but not limited to - TikTok, Facebook, Instagram, Twitter, YouTube Experience of building an online social community Knows the ins and outs of being in charge of a brand and campaign strategies Excellent problem skills Great at maintaining relationships with partnerships or external clients Experience with leading a team Ownership of marketing budgets. Commercial experience and negotiating with stakeholders Excellent verbal and written communication skill
Jan 30, 2024
Full time
CHIEF MARKETING OFFICER (CMO) - MANCHESTER - HYBRID You will be responsible for acquiring and retaining supporters and growing the brand through strategic Digital Marketing. The CMO will oversee the ongoing development and governance of the brand and solidify the company's reputation as a respected and admired brand. Our candidate is looking for someone with a digital background, who is excellent with performance-based marketing, and is comfortable with all things data and strategy. Do you think you've got what it takes to lead a team of 16 marketing professionals and have both strategic thinking and a hands-on management style to transform the company's marketing efforts? RESPONSIBILITIES Lead the marketing strategies to achieve customer and commercial growth targets Collaborate with the product team to test new propositions to increase customer lifetime value. Design and execute successful campaigns Work with the partnerships and evaluate new opportunities Oversee and prioritize marketing activities to ensure cohesive and effective delivery Effectively track data Take ultimate responsibility for the brand and ensure consistency with brand guidelines SKILLS AND EXPERIENCE Significant experience and evidence of managing a high-growth B2C online model Most likely a data-driven marketer with huge amounts of experience with marketing strategies Experience on all social media channels including but not limited to - TikTok, Facebook, Instagram, Twitter, YouTube Experience of building an online social community Knows the ins and outs of being in charge of a brand and campaign strategies Excellent problem skills Great at maintaining relationships with partnerships or external clients Experience with leading a team Ownership of marketing budgets. Commercial experience and negotiating with stakeholders Excellent verbal and written communication skill
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply Job Details Global Head of Digital Marketing and Online Kantar Public, Global Marketing and Communications Location: London, 4 Millbank Westminster Hybrid role: minimum 3 days office based/ maximum 2 home working) Kantar Public is a world leading independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy. With permanent fully staffed offices in 21 countries, our specialist consultants and researchers are supported by our unique global data ecosystem providing gold standard data. We combine expertise in human understanding with advanced technologies and data science, to provide the evidence and advisory services for successful decision-making in government and organisations working for the public realm. We share global best practice through local expertise. We have an exciting new opportunity available for a Global Head of Digital Marketing and Online. In this role, your main mission is to lead, shape and oversee the development and implementation of our Digital Marketing strategy for all owned channels. We are at an exciting point in our journey having recently completed our divestment from Kantar Group and are now a standalone global business with Private Equity backing. Kantar Public is fully purpose-led - and it is this core purpose which shapes and informs our strategy, how we serve our clients and the work that we deliver. The role of Global Head of Digital Marketing and Online is a new Director level position within Kantar Public and would report directly into the Global Chief Marketing Officer (CMO). They would work closely with the Global CMO to build an innovative and bold digital marketing and online function to create exceptional digital experiences for our clients, partners and prospects. You will join a growing, dynamic and ambitious global marketing team whose objective is to significantly grow Kantar Public's reach, impact and relevance in our markets around the world. Key Responsibilities To build an innovative, agile and market defining digital marketing and online team - including recruitment, development, training and overall team leadership Work with the CMO on the overall digital marketing strategy and provide technical and strategic digital marketing advice, support and guidance to teams around the world on how to bring our brand to life and deliver against specific business requirements through best use of our digital channels and assets. To lead on the development, design and implementation of a new global website and supporting digital marketing infrastructure, working closely with the Global CMO and other functions such as IT. Knowledge and demonstrable application of best practice in relation to sustainability and accessibility of digital assets and channels in line with Kantar Public's purpose, carbon reduction and inclusion principles Experience of working well with external agencies, suppliers and freelancers to ensure that digital projects are delivered to a high quality and on time and on budget. Oversee and manage Kantar Public's social media channels and design for optimisation and impact. Work closely with CMO and Creative Director to transform approach, in-line with new brand strategy and identity. To work closely with CMO and wider marketing team on the design and implementation of new MarTech including marketing automation platform, to ensure that the development of the new digital ecosystem is fit for purpose and will deliver against current and future business requirements. Delivery of real-time and monthly reviews of analytics across all owned Kantar Public channels and provide education and direction to teams regarding performance and optimisation. Oversee the design and delivery of paid social media campaigns - both to build Kantar Public's own brand but also in support of the delivery of survey work for clients across Europe. Oversee and manage all risks associated with digital marketing and relevant technology infrastructure to ensure compliance with global and local regulatory requirements. To ensure that all digital marketing channels and systems are protected and comply with the highest standards of data management, privacy and transparency in all markets where Kantar Public operates around the world, working closely with Global Head of Compliance and Global Head of Legal. Role Requirements Experience of setting up/transforming the end-to-end digital marketing and online ecosystem for a business globally. Key channels in scope include: website; marketing automation; virtual events hosting; social media channels (organic/paid). Deep technical expertise in website build and management, and experience of working closely with IT to design and deliver against business requirements. Excellent data and analytics capability across all aspects of marketing along with a track record of establishing effective and useful metrics tracking and reporting across digital channels to enhance decision making and investment priorities. Experience of having planned and delivered digital paid media campaigns across social channels, Google Ads and digital display. Experience of working hand in hand with wider marketing teams, creative and content specialists on the strategy and design for highly effective brand and demand generation campaigns. Experience of having developed fully integrated digital marketing models across online, social and marketing automation to facilitate a single view of the customer and support effective and engaging client experiences. Prepared to be hands-on across all aspects of digital marketing as we build our new standalone digital marketing/ MarTech stack and be prepared to guide and educate others around the business on how to apply it in the correct way. Expertise in developing digital channel and engagement strategies that will resonate with different markets and cultures around the world. A team player who is prepared to roll their sleeves up and wants to be part of building and creating an exciting new digital marketing ecosystem for an established and highly respected, purpose led business - whose focus is on improving societal outcomes around the world. Strong experience of working and building relationships with key vendors such as LinkedIn, Meta, Adobe, Google, Salesforce, Hootsuite and Hubspot. Does this sound like you? Don't hesitate and apply online! We will review your application and if your profile and experience fit our requirements, we will invite you for a first exploratory interview. What we offer It is an exciting time to join Kantar Public, as we have recently become a standalone and fully purpose-based business. This new direction, combined with our ambitious growth plans, will offer many exciting career opportunities to both current and new members of staff. You will join an international leading company and be surrounded by passionate colleagues in an open and engaging environment, where people feel included, accepted, and are allowed to thrive in a space where their wellbeing is taken into consideration. We encourage applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Visit to find out more about who we are. Location London, MillbankUnited Kingdom Kantar Rewards Statement At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
Nov 28, 2022
Full time
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply Job Details Global Head of Digital Marketing and Online Kantar Public, Global Marketing and Communications Location: London, 4 Millbank Westminster Hybrid role: minimum 3 days office based/ maximum 2 home working) Kantar Public is a world leading independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy. With permanent fully staffed offices in 21 countries, our specialist consultants and researchers are supported by our unique global data ecosystem providing gold standard data. We combine expertise in human understanding with advanced technologies and data science, to provide the evidence and advisory services for successful decision-making in government and organisations working for the public realm. We share global best practice through local expertise. We have an exciting new opportunity available for a Global Head of Digital Marketing and Online. In this role, your main mission is to lead, shape and oversee the development and implementation of our Digital Marketing strategy for all owned channels. We are at an exciting point in our journey having recently completed our divestment from Kantar Group and are now a standalone global business with Private Equity backing. Kantar Public is fully purpose-led - and it is this core purpose which shapes and informs our strategy, how we serve our clients and the work that we deliver. The role of Global Head of Digital Marketing and Online is a new Director level position within Kantar Public and would report directly into the Global Chief Marketing Officer (CMO). They would work closely with the Global CMO to build an innovative and bold digital marketing and online function to create exceptional digital experiences for our clients, partners and prospects. You will join a growing, dynamic and ambitious global marketing team whose objective is to significantly grow Kantar Public's reach, impact and relevance in our markets around the world. Key Responsibilities To build an innovative, agile and market defining digital marketing and online team - including recruitment, development, training and overall team leadership Work with the CMO on the overall digital marketing strategy and provide technical and strategic digital marketing advice, support and guidance to teams around the world on how to bring our brand to life and deliver against specific business requirements through best use of our digital channels and assets. To lead on the development, design and implementation of a new global website and supporting digital marketing infrastructure, working closely with the Global CMO and other functions such as IT. Knowledge and demonstrable application of best practice in relation to sustainability and accessibility of digital assets and channels in line with Kantar Public's purpose, carbon reduction and inclusion principles Experience of working well with external agencies, suppliers and freelancers to ensure that digital projects are delivered to a high quality and on time and on budget. Oversee and manage Kantar Public's social media channels and design for optimisation and impact. Work closely with CMO and Creative Director to transform approach, in-line with new brand strategy and identity. To work closely with CMO and wider marketing team on the design and implementation of new MarTech including marketing automation platform, to ensure that the development of the new digital ecosystem is fit for purpose and will deliver against current and future business requirements. Delivery of real-time and monthly reviews of analytics across all owned Kantar Public channels and provide education and direction to teams regarding performance and optimisation. Oversee the design and delivery of paid social media campaigns - both to build Kantar Public's own brand but also in support of the delivery of survey work for clients across Europe. Oversee and manage all risks associated with digital marketing and relevant technology infrastructure to ensure compliance with global and local regulatory requirements. To ensure that all digital marketing channels and systems are protected and comply with the highest standards of data management, privacy and transparency in all markets where Kantar Public operates around the world, working closely with Global Head of Compliance and Global Head of Legal. Role Requirements Experience of setting up/transforming the end-to-end digital marketing and online ecosystem for a business globally. Key channels in scope include: website; marketing automation; virtual events hosting; social media channels (organic/paid). Deep technical expertise in website build and management, and experience of working closely with IT to design and deliver against business requirements. Excellent data and analytics capability across all aspects of marketing along with a track record of establishing effective and useful metrics tracking and reporting across digital channels to enhance decision making and investment priorities. Experience of having planned and delivered digital paid media campaigns across social channels, Google Ads and digital display. Experience of working hand in hand with wider marketing teams, creative and content specialists on the strategy and design for highly effective brand and demand generation campaigns. Experience of having developed fully integrated digital marketing models across online, social and marketing automation to facilitate a single view of the customer and support effective and engaging client experiences. Prepared to be hands-on across all aspects of digital marketing as we build our new standalone digital marketing/ MarTech stack and be prepared to guide and educate others around the business on how to apply it in the correct way. Expertise in developing digital channel and engagement strategies that will resonate with different markets and cultures around the world. A team player who is prepared to roll their sleeves up and wants to be part of building and creating an exciting new digital marketing ecosystem for an established and highly respected, purpose led business - whose focus is on improving societal outcomes around the world. Strong experience of working and building relationships with key vendors such as LinkedIn, Meta, Adobe, Google, Salesforce, Hootsuite and Hubspot. Does this sound like you? Don't hesitate and apply online! We will review your application and if your profile and experience fit our requirements, we will invite you for a first exploratory interview. What we offer It is an exciting time to join Kantar Public, as we have recently become a standalone and fully purpose-based business. This new direction, combined with our ambitious growth plans, will offer many exciting career opportunities to both current and new members of staff. You will join an international leading company and be surrounded by passionate colleagues in an open and engaging environment, where people feel included, accepted, and are allowed to thrive in a space where their wellbeing is taken into consideration. We encourage applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Visit to find out more about who we are. Location London, MillbankUnited Kingdom Kantar Rewards Statement At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
The Company: Established in 2010, ThinkMarketsis a global online financial trading company with over 12 offices and 230+ employees spanning Europe, Middle East, Africa, Asia, and North America. We specialize in providing multi-asset trading and support to thousands of clients around the world 24/7. The Role: We are seeking a dynamic Senior Marketing Executive with extensive experience within the Financial Services industry to lead the marketing function of a fast growing global trading business. The Chief Marketing Officer ("CMO") will be responsible for driving the Company s strategic growth by overseeing all marketing operations. As the CMO, you will be responsible for planning, developing, implementing, and monitoring the overall marketing strategy of the Company. To be successful in this role, you will be required to tailor the marketing plans to complement the strategic objectives of the Company. You will be a key member of the Senior Leadership team and will work closely with our Global Marketing, Sales, Business Development and R&D/Product teams. This role will have an influential impact on ThinkMarkets forward-looking growth strategy. Responsibilities: Develop, implement, and proactively manage the Company s global marketing strategy and plans to achieveour business goals. Create unique marketing campaigns across various regions throughout the world. Synergize product, marketing, technology operations and sales into a unified marketing funnel to acquire a diverse set of investing and trading clients across the world. Manage cross functional marketing teams consisting of web development, content, design, social media, data scientists, regional marketing managers and paid media specialists. Implement best practices related to the efficient delivery and highest quality production of digital, advertising and marketing programs. Collaborate with senior management and stakeholders to establish new market priorities, product innovations, and new business opportunities. Oversee all marketing assets, internal and external communications, and execution that elevates and improves outcomes,includingsocial media, company websites, events, and press. Develop strategy roadmaps, planning and goals for the Company by simultaneously maximizing our advertising budget. Develop and maintain strong media relationships to create a clear and positive internal and external image associated with the Company s brand recognition. Keep apprised of the latest marketing trends, technology and competitor offerings. Build and maintain strong relationships with colleagues and other C-level executives to successfully drive the Company s global marketing strategy. Build a first-class marketing team with a presence across all our locations and attract, develop and retain top-tier marketing talent. Requirements: 10+ years of relevant experience in a senior leadership marketing position within the financial services industry. Experience in a global digital marketing environment on both an agency and client side with solid data analysis experience is preferred. BA/MSc degreein Marketing, Communications, Computer Science/Engineering or related field. Strong knowledge of paid media advertising as well as new client acquisition strategies across multiple channels from paid and non-paid verticals. A deep understanding of trading-related businesses from online trading, wealth, and fintech related verticals across multiple asset classes. Broad understanding of the marketing technology stack from SalesForce Marketing Cloud, Google 360, Semrush, and more. A proven and demonstrated track record of successfully developing efficient strategies and business plans across all facets of the marketing industry. Excellent communication, presentation, and leadership skills. Ability to present to the board at a senior management level on marketing metrics, marketing performance, and global strategy. Self-motivated, dynamic and performance driven Ability to work in a fast-paced, multicultural environment. Strong understanding of budgets, business planning, and metrics tracking. You should be able to: provide background information on answers to the initial questions, interview well in front of a panel consisting of senior management, and articulate technical answers about marketing strategies with clarity.
Jul 31, 2022
Full time
The Company: Established in 2010, ThinkMarketsis a global online financial trading company with over 12 offices and 230+ employees spanning Europe, Middle East, Africa, Asia, and North America. We specialize in providing multi-asset trading and support to thousands of clients around the world 24/7. The Role: We are seeking a dynamic Senior Marketing Executive with extensive experience within the Financial Services industry to lead the marketing function of a fast growing global trading business. The Chief Marketing Officer ("CMO") will be responsible for driving the Company s strategic growth by overseeing all marketing operations. As the CMO, you will be responsible for planning, developing, implementing, and monitoring the overall marketing strategy of the Company. To be successful in this role, you will be required to tailor the marketing plans to complement the strategic objectives of the Company. You will be a key member of the Senior Leadership team and will work closely with our Global Marketing, Sales, Business Development and R&D/Product teams. This role will have an influential impact on ThinkMarkets forward-looking growth strategy. Responsibilities: Develop, implement, and proactively manage the Company s global marketing strategy and plans to achieveour business goals. Create unique marketing campaigns across various regions throughout the world. Synergize product, marketing, technology operations and sales into a unified marketing funnel to acquire a diverse set of investing and trading clients across the world. Manage cross functional marketing teams consisting of web development, content, design, social media, data scientists, regional marketing managers and paid media specialists. Implement best practices related to the efficient delivery and highest quality production of digital, advertising and marketing programs. Collaborate with senior management and stakeholders to establish new market priorities, product innovations, and new business opportunities. Oversee all marketing assets, internal and external communications, and execution that elevates and improves outcomes,includingsocial media, company websites, events, and press. Develop strategy roadmaps, planning and goals for the Company by simultaneously maximizing our advertising budget. Develop and maintain strong media relationships to create a clear and positive internal and external image associated with the Company s brand recognition. Keep apprised of the latest marketing trends, technology and competitor offerings. Build and maintain strong relationships with colleagues and other C-level executives to successfully drive the Company s global marketing strategy. Build a first-class marketing team with a presence across all our locations and attract, develop and retain top-tier marketing talent. Requirements: 10+ years of relevant experience in a senior leadership marketing position within the financial services industry. Experience in a global digital marketing environment on both an agency and client side with solid data analysis experience is preferred. BA/MSc degreein Marketing, Communications, Computer Science/Engineering or related field. Strong knowledge of paid media advertising as well as new client acquisition strategies across multiple channels from paid and non-paid verticals. A deep understanding of trading-related businesses from online trading, wealth, and fintech related verticals across multiple asset classes. Broad understanding of the marketing technology stack from SalesForce Marketing Cloud, Google 360, Semrush, and more. A proven and demonstrated track record of successfully developing efficient strategies and business plans across all facets of the marketing industry. Excellent communication, presentation, and leadership skills. Ability to present to the board at a senior management level on marketing metrics, marketing performance, and global strategy. Self-motivated, dynamic and performance driven Ability to work in a fast-paced, multicultural environment. Strong understanding of budgets, business planning, and metrics tracking. You should be able to: provide background information on answers to the initial questions, interview well in front of a panel consisting of senior management, and articulate technical answers about marketing strategies with clarity.
