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Be the client's go-to digital lead: translating their goals, priorities and internal insights into actionable plans for the agency team Manage performance across key KPIs (ROAS, CPA, spend & revenue growth), ensuring campaigns are data-led and constantly optimised Act as the strategic point of contact between agency and client: overseeing campaign performance, reporting insights, and driving alignment Demonstrate strong commercial awareness of key trading periods (e.g. sales, seasonal peaks), adapting activity, budgets, and strategy in response to performance challenges to maintain profitability and growth Actively participate in trade meetings and key commercial discussions, ensuring full engagement with trading plans and marketing campaigns for the CDS group. Ensure marketing budgets align with cost-to-serve and profitability targets by working closely with CDS Finance and Performance Managers to maintain financial governance. Collaborate with internal Email Marketing and Social Media teams to optimise the effectiveness of key campaigns and promotions across all relevant channels. Own and manage the budgeting process and in-year forecasting for revenue and expenditure related to all paid marketing activities. Liaise with CDS suppliers to maximise return on investment from advertising income, ensuring value for both suppliers and CDS. You will be expected to travel to the client's headquarters and spend a minimum of 1 working week on site in Plymouth per month. The remaining time will be spent hybrid in our Manchester office. We're looking for someone who Has 5+ years' experience in digital marketing, ideally client-side, or agency-side with time spent on a major retail or eCommerce account (essential) Brings deep expertise in paid media - particularly PPC (Google Ads), Meta, and Affiliate Marketing Has a strong understanding of other digital channels like SEO to ensure cross-channel strategies are aligned and commercially sound Understands the fast-moving nature of retail and can pivot quickly based on trading performance, stock, or commercial shifts Is confident directing strategy but also happy getting into the detail when needed Can lead conversations with client stakeholders at all levels - from marketing to commercial and tech Is proactive, structured, and great at managing multiple inputs and moving parts Thrives in hybrid/remote working environments and is comfortable being "client-side" as their embedded digital expert Why this role? Lead the digital strategy for a high-profile retail/eCommerce brand with strong growth ambitions Play a critical role in balancing strategy, budget, and performance across peak trading periods and campaign launches Enjoy the best of both worlds: the energy and pace of agency life, with the strategic depth of an in-house role Get support from a highly skilled internal agency team across SEO, paid media, content, and more Clear opportunity to grow into a broader leadership position as the account and relationship evolve

ArmstrongB2B is a 55 strong, multidisciplinary agency that offers strategy, design, digital, social media, 3D, animation, photography, video & motion from a single source. We are based in Chester city centre and work globally with world leading industrial manufacturing brands. We develop marketing strategies that deliver exceptional ROI for our customers. Our work includes rebrand and repositioning, commercial strategy, integrated marketing campaigns, product launches, market diversification. We also work clients on product animations, innovative web platforms, corporate videos, photography shoots and exhibition support. Offering a comprehensive suite of digital solutions, the agency is expanding its paid and organic search capabilities, giving you the chance to take ownership of campaign strategy and execution. We're looking for a bright, ambitious Senior Digital Marketing Executive to join our fast-growing agency team at ArmstrongB2B . Based in our Chester office, you'll play a key role in delivering performance-led digital marketing campaigns for a wide range of exciting B2B clients. Are you a digital marketer with a solid foundation in paid advertising and a working grasp of SEO? This could be the ideal next step in your career - an exciting opportunity to join a highly regarded, award-winning B2B marketing agency. In this dual-focus role, you'll spearhead the planning, implementation, and fine-tuning of digital campaigns. You'll play a lead role in PPC while also supporting SEO strategy and performance. Your key responsibilities include: Collaborating with senior strategists to enhance the agency's PPC delivery. Assisting in the management of paid media strategy and end-to-end PPC campaigns. Actively managing and optimising campaign performance across Google Ads and other platforms. Creating insightful reports to demonstrate ROI and performance to clients. Acting as the main point of contact for clients, offering clarity and support around their campaign metrics and objectives. A minimum of 2 years' experience in digital marketing, with a focus on PPC (must-have) and knowledge of SEO (strongly preferred). Background in a digital or creative agency environment. Proven hands-on experience with Google Ads. Awareness of SEO strategy and best practices - even if you haven't managed SEO campaigns directly. Eagerness to develop your expertise in both paid and organic search. Excellent communication skills for managing client relationships and campaign updates. Ability to collaborate effectively with internal teams, including creative and strategy departments. Familiarity with industry-standard platforms such as GA4, Google Looker Studio, SEMrush, Ahrefs, and Screaming Frog. Even if you don't tick every box, don't hesitate to apply. We believe the right mindset and ambition can go a long way. If you've got the passion for performance marketing, we'd love to hear from you. Be part of a collaborative, ambitious, and supportive team Work with leading B2B brands across exciting industries Gain exposure to every corner of digital marketing Access training and mentoring to develop your skills and grow fast Enjoy a vibrant office culture with like-minded marketers Make a visible impact - we celebrate results, not red tape Company Benefits include Vitality healthcare, cycle to work scheme, loyalty holiday days, birthday holiday, gym membership, in- house bar, free haircuts, team awards, social events, coffee vouchers, pizza Fridays and more. Salary - £35k+ DOE