Reporting to: Head of Communications & Individual Giving Location: Hybrid, minimum 40% in office in Welwyn Garden City Principal responsibilities and duties Budget Management With the Head of Comms & Individual Giving, set annual budgets and programmes of activity, actively monitoring performance against these and adapting approach as necessary Plan, monitor and control expenditure as appropriate and manage income against set budget, KPIs; providing regular revised projections and narrative for the Senior Leadership Team and trustees as required Analyse individual giving performance, reporting as required and using the results to improve practice, including evaluation of cost effectiveness and sustainability Communicating and building relationships Cultivate and steward meaningful relationships with individual donors to maintain their engagement and support and ensure a stable and growing donor base Create compelling fundraising materials and appeals targeted at individual donors Provide excellent donor stewardship through timely acknowledgement of gifts, personalised communication and recognition efforts. Develop and deliver a plan of regular communications for recurring givers and high-value donors Represent the charity at Willow or third-party events, to promote fundraising products and talk to potential supporters about ways they can get involved Manage relationships with suppliers, agencies and partners Programme Development Conduct regular reviews of income streams and put recommendations into action Work with other members of the fundraising team to develop a successful stewardship programme across all supporter types Develop and execute strategies to solicit and secure donations from individual donors across various online and offline channels Promote and manage our in-memory products, enabling donors to remember their loved ones whilst supporting Willow Develop a regular giving programme, executing strategies to acquire, retain, and upgrade individual donors Grow our legacy programme and increase the number of people leaving a gift to Willow Develop our digital fundraising programme, bringing more supporters online Data management Utilise the charity database (RE NXT) to track donor interactions, manage gift processing and generate reports for analysis and decision making Work with the Finance Team, Data & Insight Officer and Supporter Care Officer to ensure accurate data recording Use data to identify areas of prospective growth and build plans to deliver these Adopt a data-led fundraising approach, segmenting data and using supporter journeys to maintain engagement and speak to people about the right products for them Monitor donor attrition and implement measures to mitigate disengagement Additional Build excellent working relationships with colleagues across the organisation, creating processes that support efficiencies and collaborative working Work with office volunteers to ensure administrative or support tasks are completed in a timely manner Keep up to date on developments and trends in fundraising and the charitable sector, and apply these learnings to improve our offering Keep up to date and comply with fundraising, GDPR and other relevant legislation,codes of practice and good standards Willingness to work flexibly with occasional work outside of core hours Undertake any other tasks as required in the interest of the charity Person Specification Experience Experience working in individual giving fundraising with an excellent working knowledge of donor recruitment, retention and development Experience of designing supporter journeys that engage, retain, and inspire donors Experience of preparing and managing annual plans and budgets Proven project management experience, including design, print and mailing processes Experience of working with a CRM system (we use RE NXT) and digital fundraising tools Experienced in using data and insight to inform decisions and optimise activity Knowledge Knowledge of fundraising laws and regulations in relation to data protection and compliance Knowledge of the Fundraising Regulator and Institute of Fundraising Code of Practice Skills Proven ability to write engaging copy and compelling fundraising asks for different audiences across varied communication channels Effective organisational skills and ability to manage time and prioritise work Ability to work quickly and accurately under pressure Analytical and able to adopt a data-led fundraising approach Excellent IT skills including use of a CRM database for both maintenance and interrogation purposes, including data segmentation and reporting Personal qualities A pro-active, self-starter who is comfortable working alone but can also be a team player Motivated and target driven Personable with excellent ability to engage with supporters and stakeholders with diplomacy, discretion, tact and persuasiveness Ability to have a hands-on approach, adapting as necessary to carry out tasks General Hybrid working, with a minimum of two days per week in the office in Welwyn Garden City 25 days annual leave, increasing with service, plus bank holidays and discretionary Christmas leave Holiday purchase scheme Stakeholder pension with matching contributions up to 5% Occupational sick pay Life Assurance cover of 3 x salary Flexible working patterns where appropriate for the role Employee Assistance Programme Access to financial advice and employee discounts
Feb 20, 2026
Full time
Reporting to: Head of Communications & Individual Giving Location: Hybrid, minimum 40% in office in Welwyn Garden City Principal responsibilities and duties Budget Management With the Head of Comms & Individual Giving, set annual budgets and programmes of activity, actively monitoring performance against these and adapting approach as necessary Plan, monitor and control expenditure as appropriate and manage income against set budget, KPIs; providing regular revised projections and narrative for the Senior Leadership Team and trustees as required Analyse individual giving performance, reporting as required and using the results to improve practice, including evaluation of cost effectiveness and sustainability Communicating and building relationships Cultivate and steward meaningful relationships with individual donors to maintain their engagement and support and ensure a stable and growing donor base Create compelling fundraising materials and appeals targeted at individual donors Provide excellent donor stewardship through timely acknowledgement of gifts, personalised communication and recognition efforts. Develop and deliver a plan of regular communications for recurring givers and high-value donors Represent the charity at Willow or third-party events, to promote fundraising products and talk to potential supporters about ways they can get involved Manage relationships with suppliers, agencies and partners Programme Development Conduct regular reviews of income streams and put recommendations into action Work with other members of the fundraising team to develop a successful stewardship programme across all supporter types Develop and execute strategies to solicit and secure donations from individual donors across various online and offline channels Promote and manage our in-memory products, enabling donors to remember their loved ones whilst supporting Willow Develop a regular giving programme, executing strategies to acquire, retain, and upgrade individual donors Grow our legacy programme and increase the number of people leaving a gift to Willow Develop our digital fundraising programme, bringing more supporters online Data management Utilise the charity database (RE NXT) to track donor interactions, manage gift processing and generate reports for analysis and decision making Work with the Finance Team, Data & Insight Officer and Supporter Care Officer to ensure accurate data recording Use data to identify areas of prospective growth and build plans to deliver these Adopt a data-led fundraising approach, segmenting data and using supporter journeys to maintain engagement and speak to people about the right products for them Monitor donor attrition and implement measures to mitigate disengagement Additional Build excellent working relationships with colleagues across the organisation, creating processes that support efficiencies and collaborative working Work with office volunteers to ensure administrative or support tasks are completed in a timely manner Keep up to date on developments and trends in fundraising and the charitable sector, and apply these learnings to improve our offering Keep up to date and comply with fundraising, GDPR and other relevant legislation,codes of practice and good standards Willingness to work flexibly with occasional work outside of core hours Undertake any other tasks as required in the interest of the charity Person Specification Experience Experience working in individual giving fundraising with an excellent working knowledge of donor recruitment, retention and development Experience of designing supporter journeys that engage, retain, and inspire donors Experience of preparing and managing annual plans and budgets Proven project management experience, including design, print and mailing processes Experience of working with a CRM system (we use RE NXT) and digital fundraising tools Experienced in using data and insight to inform decisions and optimise activity Knowledge Knowledge of fundraising laws and regulations in relation to data protection and compliance Knowledge of the Fundraising Regulator and Institute of Fundraising Code of Practice Skills Proven ability to write engaging copy and compelling fundraising asks for different audiences across varied communication channels Effective organisational skills and ability to manage time and prioritise work Ability to work quickly and accurately under pressure Analytical and able to adopt a data-led fundraising approach Excellent IT skills including use of a CRM database for both maintenance and interrogation purposes, including data segmentation and reporting Personal qualities A pro-active, self-starter who is comfortable working alone but can also be a team player Motivated and target driven Personable with excellent ability to engage with supporters and stakeholders with diplomacy, discretion, tact and persuasiveness Ability to have a hands-on approach, adapting as necessary to carry out tasks General Hybrid working, with a minimum of two days per week in the office in Welwyn Garden City 25 days annual leave, increasing with service, plus bank holidays and discretionary Christmas leave Holiday purchase scheme Stakeholder pension with matching contributions up to 5% Occupational sick pay Life Assurance cover of 3 x salary Flexible working patterns where appropriate for the role Employee Assistance Programme Access to financial advice and employee discounts
Reporting to : Community & Challenge Events Manager Hours : Full time, Monday to Friday, normal office hours are 9:00 to 5:00, 37.5 hours per week. Flexibility is available around start and finish times. Location: Hybrid working Minimum 40% of working time to be spent in the office based in Welwyn Garden City, Hertfordshire. Includes occasional local, regional and national travel. We are looking for an enthusiastic and ambitious fundraiser with a track-record in income generation. This role forms an integral part of the Community & Challenge team, a small team that works with supporters including individuals, local businesses, schools, our beneficiaries, and community groups. Job purpose To develop community fundraising activity and campaigns to support Willow s strategic income goals. To work across Community and Challenge Events to deliver agreed financial and non-financial targets. To proactively develop relationships within the community including companies, schools, groups and organisations to raise income and awareness. Develop innovative fundraising initiatives with the Senior Community Fundraiser informed by sector insights and trends. Contribute to the successful delivery of Community, Challenge, and wider Fundraising Team targets. Main duties/responsibilities To support and deliver the Community Fundraising strategy within agreed budgets to achieve financial and non-financial targets. To raise awareness of our work and to inspire support through the following activities: To steward our network of fundraising supporters to maintain engagement and build loyalty, by providing a highly personalised approach to supporting Willow s fundraisers ensuring our supporters receive a positive experience throughout their fundraising activity, including sending thank you communications and ongoing stewardship. 25% To develop proactive relationships with various organisations within the community setting, including, schools, societies, community groups and companies. 25% To deliver presentations to a variety of community audiences. 5% To organise and deliver a calendar of fundraising activity that creates opportunities for supporters to help Willow. Ensure participation and income targets are achieved. 10% To develop the charity s social media fundraising activity in collaboration with the wider team.10% Collaborate closely with the Communications Team, to help plan and develop multi-channel campaigns including on and offline activity that inspire and engage people. 5% To work with the Communications Team to produce campaign materials, share interesting stories and fundraising updates. Prepare content for newsletters, website, and social media. 5% To develop a team of volunteers to support fundraising activity. This could include delivering talks, attending events, and promoting Willow at community events. 10% To foster relationships with Willow s network of charity shops and explore collaborative opportunities to mutually support each other's initiatives. 5% To ensure accurate recording of supporter information and reporting on activity through: Updating the charity s database, Raisers Edge (RE) recording all donor contact and fundraising activity. Using RE as a tool to aid fundraising using data insight and reporting To prepare end of campaign reports to improve results for future campaigns and capture learnings. To prepare regular income reports and updates as required. To keep up- to- date and comply with the rules as set by the Fundraising Regulator, GDPR (General Data Protection Regulation) and other relevant legislation and codes of practice and good practice. To keep up to date with changes and trends in the UK fundraising environment To undertake any other tasks required Qualifications, Knowledge and Experience Essential Demonstrable experience in Community Fundraising. Proven record of accomplishment in delivering and meeting targets Self-motivated and able to work on own initiative Well organised with attention to detail Ability to inspire and influence others to support Willow Ability to develop, motivate and manage individuals and groups of individuals Ability to manage several projects and tasks simultaneously and skilled at prioritising Excellent verbal, written and presentation skills Effective negotiating and influencing skills Strong numeracy skills Decisive problem solver with the ability to adapt easily to change Innovative outlook and a willingness to suggest new ideas. Desirable Experience of producing fundraising reports for activity and outcomes Experience in delivering fundraising campaigns and initiatives Fundraising database experience preferably Raiser s Edge Experience of working in the charity / fundraising sector. Other Regular travel across the county (occasional national travel) will be required. Willing to work flexibly, including evenings and weekends as required. Full driving license and access to a car Special Conditions Essential Able to work irregular (unsociable) hours and weekends where necessary. General We offer the following competitive benefits package: Hybrid working, with a minimum of two days per week in the office in Welwyn Garden City 25 days annual leave, increasing with service, plus bank holidays and discretionary Christmas leave Holiday purchase scheme Stakeholder pension with matching contributions up to 5% Occupational sick pay Life Assurance cover of 3 x salary Flexible working patterns where appropriate for the role Employee Assistance Programme Access to financial advice and employee discounts
Feb 20, 2026
Full time
Reporting to : Community & Challenge Events Manager Hours : Full time, Monday to Friday, normal office hours are 9:00 to 5:00, 37.5 hours per week. Flexibility is available around start and finish times. Location: Hybrid working Minimum 40% of working time to be spent in the office based in Welwyn Garden City, Hertfordshire. Includes occasional local, regional and national travel. We are looking for an enthusiastic and ambitious fundraiser with a track-record in income generation. This role forms an integral part of the Community & Challenge team, a small team that works with supporters including individuals, local businesses, schools, our beneficiaries, and community groups. Job purpose To develop community fundraising activity and campaigns to support Willow s strategic income goals. To work across Community and Challenge Events to deliver agreed financial and non-financial targets. To proactively develop relationships within the community including companies, schools, groups and organisations to raise income and awareness. Develop innovative fundraising initiatives with the Senior Community Fundraiser informed by sector insights and trends. Contribute to the successful delivery of Community, Challenge, and wider Fundraising Team targets. Main duties/responsibilities To support and deliver the Community Fundraising strategy within agreed budgets to achieve financial and non-financial targets. To raise awareness of our work and to inspire support through the following activities: To steward our network of fundraising supporters to maintain engagement and build loyalty, by providing a highly personalised approach to supporting Willow s fundraisers ensuring our supporters receive a positive experience throughout their fundraising activity, including sending thank you communications and ongoing stewardship. 25% To develop proactive relationships with various organisations within the community setting, including, schools, societies, community groups and companies. 25% To deliver presentations to a variety of community audiences. 5% To organise and deliver a calendar of fundraising activity that creates opportunities for supporters to help Willow. Ensure participation and income targets are achieved. 10% To develop the charity s social media fundraising activity in collaboration with the wider team.10% Collaborate closely with the Communications Team, to help plan and develop multi-channel campaigns including on and offline activity that inspire and engage people. 5% To work with the Communications Team to produce campaign materials, share interesting stories and fundraising updates. Prepare content for newsletters, website, and social media. 5% To develop a team of volunteers to support fundraising activity. This could include delivering talks, attending events, and promoting Willow at community events. 10% To foster relationships with Willow s network of charity shops and explore collaborative opportunities to mutually support each other's initiatives. 5% To ensure accurate recording of supporter information and reporting on activity through: Updating the charity s database, Raisers Edge (RE) recording all donor contact and fundraising activity. Using RE as a tool to aid fundraising using data insight and reporting To prepare end of campaign reports to improve results for future campaigns and capture learnings. To prepare regular income reports and updates as required. To keep up- to- date and comply with the rules as set by the Fundraising Regulator, GDPR (General Data Protection Regulation) and other relevant legislation and codes of practice and good practice. To keep up to date with changes and trends in the UK fundraising environment To undertake any other tasks required Qualifications, Knowledge and Experience Essential Demonstrable experience in Community Fundraising. Proven record of accomplishment in delivering and meeting targets Self-motivated and able to work on own initiative Well organised with attention to detail Ability to inspire and influence others to support Willow Ability to develop, motivate and manage individuals and groups of individuals Ability to manage several projects and tasks simultaneously and skilled at prioritising Excellent verbal, written and presentation skills Effective negotiating and influencing skills Strong numeracy skills Decisive problem solver with the ability to adapt easily to change Innovative outlook and a willingness to suggest new ideas. Desirable Experience of producing fundraising reports for activity and outcomes Experience in delivering fundraising campaigns and initiatives Fundraising database experience preferably Raiser s Edge Experience of working in the charity / fundraising sector. Other Regular travel across the county (occasional national travel) will be required. Willing to work flexibly, including evenings and weekends as required. Full driving license and access to a car Special Conditions Essential Able to work irregular (unsociable) hours and weekends where necessary. General We offer the following competitive benefits package: Hybrid working, with a minimum of two days per week in the office in Welwyn Garden City 25 days annual leave, increasing with service, plus bank holidays and discretionary Christmas leave Holiday purchase scheme Stakeholder pension with matching contributions up to 5% Occupational sick pay Life Assurance cover of 3 x salary Flexible working patterns where appropriate for the role Employee Assistance Programme Access to financial advice and employee discounts
