Action for Pulmonary Fibrosis

About Action for Pulmonary Fibrosis Action for Pulmonary Fibrosis (APF) is the UK s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive. Role purpose The Senior Individual Giving Manager is responsible for driving the growth of Action for Pulmonary Fibrosis individual giving income through data-led acquisition, engaging fundraising campaigns and exceptional donor stewardship. This role owns the income targets and leads the strategy and execution of individual gifts, regular giving, direct mail appeals (digital and print), inmemory giving and lottery. They will coordinate direct mail campaigns and support the Operations team to deliver meaningful stewardship. Collaborating with teams across the organisation, the post holder will proactively identify opportunities to introduce fundraising asks within engagement journeys, helping convert new audiences into long-term supporters. They will ensure APF s campaign planning and engagement pathways are designed with inclusion and lived experience at their core, while driving sustainable income growth through acquisition and retention. Combining strategic thinking with storytelling, data insight, careful planning and management of warm stewardship, you ll ensure donors feel valued and inspired to continue supporting APF. Key Responsibilities 1. Individual giving strategy and stewardship Lead and grow APF s individual giving programme, helping to build meaningful relationships with our supporters. Map out and improve the donor journey from first interaction through to long-term support, increasing acquisition, retention and lifetime value. Track and monitor income performance, contributing insight to forecasting and helping shape realistic and ambitious targets. Lead on the evaluation and analysis of the Individual Giving programme by monitoring performance against objectives and using sector trends, benchmarking and competitor insights to strengthen our approach. Identify and address any barriers in the donor journey to improve conversion and engagement. Support the Operations Team to deliver consistently meaningful and timely stewardship to individuals including those giving in memory of loved ones. 2. Direct mail campaign coordination Coordinate direct mail appeals and renewal campaigns from planning through to delivery, developing compelling fundraising requests aligned to organisational priorities and connect supporters with APF s impact. Develop campaign briefs, segmentation plans and income projections. Manage campaign timelines and work with external suppliers where required to ensure activity runs smoothly. Monitor response rates, ROI and overall income performance. Capture and apply learning from each campaign to continually improve and strengthen future activity. 3. Regular giving programme development Lead the development and growth of APF s regular giving programme, including the lottery product, helping to build a strong and sustainable base of monthly supporters. Create recruitment, onboarding and retention strategies that welcome and inspire regular donors. Develop tailored stewardship journeys that keep monthly supporters connected to the impact of their giving. Monitor and track acquisition, attrition and upgrade trends to inform future growth. Test and refine propositions to strengthen long term income and supporter engagement. 4. Data segmentation and insight Lead audience segmentation across individual giving activity to ensure supporters receive relevant and meaningful communications. Use CRM data and behavioural insight to inform targeting and messaging and campaign planning. Produce regular analysis of performance sharing insights and recommendations. Champion a culture of testing, learning and continuous improvement across fundraising activity. 5. Acquisition through engagement pathways Work collaboratively with colleagues across Services, Involvement and other teams to identify opportunities to introduce appropriate fundraising requests within wider engagement journeys. Use a mixture of digital and direct mail acquisition techniques to attract new supporters, increasing both the number of donors and their engagement with APF. Support the development of workflows that that define next steps following different types of engagement and shape clear engagement pathways that support conversion from initial engagement through to appropriate fundraising opportunities. Ensure lived experience and inclusive practice are reflected in all design and messaging. 6. Supporter care standards and compliance Support operational teams to deliver a high standard of supporter care at every stage of the supporter journey. Provide guidance on stewardship principles and help navigate more complex supporter relationships. Work with the Governance and Operations Manager to ensure all activities complies with GDPR and the Code of Fundraising Practice. Use data and engagement insights to identify high-value or high-potential supporters and refer them appropriately. Work in collaboration with internal stakeholders to achieve objectives, including attending and contributing to cross organisational meetings. How to apply Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description. First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.

About Action for Pulmonary Fibrosis Action for Pulmonary Fibrosis (APF) is the UK s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive. Founded in 2013 by people affected by PF and clinicians, APF has grown into a respected national charity rooted in community and evidence. We provide trusted information and support, help a growing network of support groups, campaign to improve access to care and invest in research to bring hope of new treatments. APF strives to be an organisation of equity and inclusion, welcoming people from all backgrounds our team and volunteers aim to reflect the diverse communities we serve. We have just launched an ambitious five-year strategy (), co-created with the PF community, which focuses on expanding support, transforming care, and accelerating research. This strategy marks a step change with a clearer focus, stronger delivery model and greater ambition to ensure no one faces pulmonary fibrosis alone. Role purpose The Senior Challenge Fundraising Officer will lead the delivery and growth of APF s third-party and mass participation challenge events portfolio. This role exists to significantly grow income and participation by managing end-to-end third-party challenge events, developing community-facing charity-owned fundraising products and delivering excellent supporter stewardship Working closely with the Head of Fundraising and colleagues across Communications, Services and the Operations Team, you will increase recruitment, empower supporters to raise ambitious funds, and create journeys that encourage long-term engagement with APF. Success in this role means more people fundraising for APF, raising more income and feeling valued, supported and inspired to stay connected to our mission. Key Responsibilities 1. Grow participation in third party Manage the full lifecycle of third-party and mass participation challenge events, from planning and recruitment through to stewardship and re engagement. Develop and execute creative marketing strategies to boost participation and attract new event participants. Draft engaging promotional content that inspires and engages our supporters in collaboration with the Communications team. Promote third-party events proactively across relevant channels and networks. Work with the wider Fundraising team to improve and refine the stewardship journey for challenge participants to maximise the participant experience. Identify and pursue opportunities to grow participation in new and existing events. Attend key events as required, managing on-the day logistics and volunteer coordination. 2. Community Product Development Work with Head of Fundraising to shape and improve APF s fundraising offer and remote products. Test and refine new fundraising concepts that increase accessibility and broaden participation. Work collaboratively across teams to ensure our community fundraising products align with wider campaigns and strategic priorities. 3. Income growth and fundraiser mpowerment Inspire participants to achieve ambitious fundraising targets through engaging, creative communications. Develop and enhance fundraising materials, including participant packs and digital resources to support our fundraisers. Use insight and sector trends to identify opportunities to boost event visibility and maximise fundraising efforts. Monitor fundraising performance to ensure we re meeting targets and delivering strong ROI on our challenge activities. 4. Stewardship and re-engagement Foster personal connections with supporters through thoughtful, tailored stewardship that keeps them engaged and feeling valued. Create clear re-engagement plans to encourage repeat participation and long-term loyalty. Collaborate with wider Fundraising and Services teams to support acquisition and ensure our supporters have a smooth, high-quality supporter journey. Represent APF publicly when required, acting as a confident ambassador for the charity at events and in public settings. 5. Data, insight and compliance Support on the management of CRM data to enable accurate segmentation, performance tracking and reporting. Monitor recruitment, participation, income and ROI to help inform future planning and improvements. Maintain up-to-date knowledge with GDPR regulations and compliance and ensure personal data is handled responsibly and securely. Work closely with the Governance and Operations Manager to ensure our fundraising activities are fully compliant with GDPR and the Code of Fundraising Practice. How to apply Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description. First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.