CBM UK

The Direct Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM. Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches. Key responsibilities Fundraising campaign management (40%) Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget: a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities. b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone. c. Oversee the delivery of CBM UKs legacy and in-memoriam giving plans and campaigns. d. Identify and consider new income streams and broaden the channels used currently for direct response campaigns to reach an agreed balance of long-term value versus risk. Digital marketing (40%) Grow digital engagement and income from new and existing supporters: a. Lead on Pay Per Click strategy, including agency management and development of internal capabilities. b. Oversee CBM UK s paid social media activity. c. Collaborate with the Communications Team to optimise the performance (traffic and income) of fundraising pages, including appeal and donation pages, churches and community, legacy, and in memoriam giving. Ensuring fundraising pages on the CBM website are engaging to existing and new audiences and where appropriate, utilising Search Engine Optimisation tools where appropriate. d. Explore and make use of new and existing digital platforms and partners, such as Dataro and SEMrush, while promoting a culture of testing, innovation and learning within the digital space. Leadership and people management (10%) a. Support and inspire direct reports in line with CBM UK s staff management policies and procedures. Ensure team members are appropriately trained, briefed and motivated to achieve their objectives and meet targets and recruit to posts where relevant. Regular 121s and appraisal reviews. Planning and reporting (10%) a. Monitor and report on fundraising appeals, identifying opportunities for future testing and optimisation, and contribute to the creation of annual planning, budgeting, and the setting of Key Performance Indicators (KPIs). b. Work closely with the Data and Insight team to ensure strong joint working on technical solutions related to campaign analysis, tracking and insights across digital systems, such as the website, donation platform and CRM (Salesforce). c. Plan, deliver and report on campaigns/projects within an agreed budget. Other a. Ensure the consistent use of CBMs brand, key messages and style guide across all fundraising activities. b. Maintain awareness of and ensure compliance with legal and regulatory requirements related to direct marketing, including Fundraising Regulator guidance, and Data Protection legal requirements (GDPR and PECR). c. Collaborate with colleagues across CBM UK and the CBM Global Federation, to support integrated and partnership based working. d. Help foster a positive and inclusive culture of enthusiasm and success, reflecting the ambitions of CBM, and promoting positive working and innovation. e. Be willing to work occasionally outside normal office hours and to travel in the UK and internationally if required. f. Ensuring that the values of CBM UK are understood by external partners and always reflected in communications. g. Undertake other duties as required by the Head of Marketing and Director of Fundraising, Impact and Communications. For full details download the Recruitment Pack.

The new Director of Programme Impact will be responsible for the strategic direction and development of our programme activities to ensure ever-greater reach, focus, effectiveness and impact in our partner-led work. As a member of CBM UK s Leadership Team (LT), the Director of Programme Impact (DPI) will contribute to the overall strategic direction of the organisation as well as managing and motivating our committed Programmes Team, contributing to the programmatic development of the CBM Global federation alongside our country teams, as well as ensuring CBM UK plays a key role in the UK international disability and development sector. This role will be instrumental in exploring the changing role of the UK INGO as part of the localisation agenda, and in working with the CEO and Director of Fundraising, Impact and Communications on developing new business models that respond to the changing role of INGOs We are looking for someone who has experience of: Designing, developing and implementing international development programmes Monitoring and evaluation of international development projects Significant experience in strategic leadership, including long term planning, and strategic thinking Good knowledge of development theory and practice Securing statutory and institutional funding by developing good relations with strategic partners Significant people management skills, including leading a team and managing and motivating staff to achieve challenging goals Experience of representation at senior levels, including influencing decision makers The successful candidate will be an inspiring leader with the ability to empower and motivate others and to build effective and diverse teams that deliver excellent work. For over 115 years, CBM has been transforming lives around the world. We work with local partners, making sure people with disabilities in some of the world s poorest communities have access to healthcare, education and a future where they can thrive. As an organisation based on Christian values, we welcome staff of all faiths and none in our work to build an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential. For full details of the role and how to apply, please download our recruitment pack .